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Consommateurs et consommation --- Comportement du consommateur

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image de marque --- ville --- développement régional --- région --- comportement du consommateur

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Consommation alimentaire --- Food consumption --- Comportement du consommateur --- Consumer behaviour --- Environnement socioculturel --- sociocultural environment --- Qualité --- Quality --- Motivation --- Theses

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Produit alimentaire --- foods --- Label de qualité --- quality labels --- Protection du consommateur --- consumer protection --- Comportement du consommateur --- Consumer behaviour --- Circuit de commercialisation --- Marketing channels --- Concurrence économique --- economic competition --- Social Sciences and Humanities. Agricultural Economics --- Agricultural Economics (General) --- Agricultural Economics (General).

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What drives children as consumers? How do advertising campaigns and branding effect children and young people? How do children themselves understand and evaluate these influences? The contributors to this collection take up the evaluation of the child as an active consumer and offer a valuable rethinking of discussions on the subject.

Child consumers. --- Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Children as consumers --- Consumers --- Consumentengedrag --- Marketing --- Consumentengedrag. --- Marketing. --- Child consumers --- Consumer behavior --- comportement du consommateur --- jeune --- enfant