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Identiteit --- Profiel en imago --- Imagomanagement --- Huisstijl --- Casestudies --- Merkbeleid --- Interactiviteit --- Maatschappelijk Verantwoord Ondernemen --- Profiel --- Casestudy --- Imago
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Marketing --- Media --- Interactiviteit --- Theorieën --- Trends --- Marketingtheorieën --- Goos Geursen --- marketing --- reclame --- reclametheorie --- grafische vormgeving --- reclamevormgeving --- communicatie --- interactiviteit --- 766.01 --- Chaostheorie --- E090212.jpg --- Marketing ; toekomst --- Virtuele realiteit --- Theorie --- Trend --- Marketingtheorie --- Financiewezen --- Verpleegkunde --- Verplegingswetenschap
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Advertising --- Advertising. --- Internet advertising. --- Mass media and business. --- Mass media. --- Social aspects. --- Advertising. Public relations --- Mass communications --- Reclame --- Nieuwe media --- Sociale communicatie --- Interactiviteit --- Internationalisering
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The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice& and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.
Internet marketing --- Public relations --- Internet marketing. --- Public relations. --- Marketing. --- Marketing --- Persberichten --- Blogging --- Internet --- Interactiviteit --- Interactieve marketing --- Trends --- Podcasting --- Persbericht --- Blog --- Trend --- Podcast --- Financiewezen
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Relational form -- Contemporary artistic practice and its cultural plan ; Artwork as social interstice ; Relational aesthetics and random materialism ; Form and others' gaze -- Art of the 1990s. Participation and transitivity ; Typology ; Connections and meetings ; Convivialities and encounters ; Collaborations and contracts ; Professional relations : clienteles ; How to occupy a gallery -- Space-time exchange factors -- Artworks and exchanges ; The subject of the artwork ; Space-time factors in 1990s' art -- Joint presence and availability : the theoretical legacy of Felix Gonzalez-Torres -- Homosexuality as a paradigm of cohabitation ; Contemporary forms of the monument ; The criterion of co-existence (works and individuals) ; The aura of artworks has shifted towards their public ; Beauty as a solution?. Screen relations -- Today's art and its technological models ; Art and goods. The law of relocation ; Technology as an ideological model (from trace to programme) ; The camera and the exhibition ; The exhibition-set ; Extras ; Post VCR art ; Rewind/play/fast forward ; Towards a democratisation of viewpoints? -- Towards a policy of forms -- Cohabitations : notes on some possible extensions of a relational aesthetics ; Visual systems ; The image is a moment ; What artists show ; The boundaries of individual subjectivity ; The engineering of intersubjectivity ; An art with no effect? ; The political development of forms ; Rehabilitating experimentation ; Relational aesthetics and constructed situations ; The aesthetic paradigm (Félix Guattari and art) ; Subjectivity pursued and produced ; De-naturalising subjectivity ; Status and operation of subjectivity ; Subjectivization units ; The aesthetic paradigm ; The critique of scientistic paradigm ; Ritournelle, symptom and work ; The work of art as partial object ; For an artistic-ecosophical practice ; The behavioural economy of present-day art
Bourriaud, Nicolas --- relationele esthetica --- Konstestetik --- Konstestetik. --- kunst --- twintigste eeuw --- kunsttheorie --- esthetica --- interactiviteit --- kunst en technologie --- Gonzalez-Torres Felix --- homoseksualiteit --- Guattari Félix --- 7.01 --- Aesthetics. --- Kunst ; theorie, filosofie, esthetica
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Space and time in mass media. --- Mass communications --- Communicatie --- Media --- Toerisme --- Internationalisering --- Communicatiemiddelen --- Interactiviteit --- Onderzoek --- Media-onderzoek --- Communicatie-onderzoek --- Space and time in mass media --- #SBIB:309H1000 --- Mass media --- Media: algemene en theoretische werken --- Communicatiemiddel --- Mediaonderzoek --- Ontwikkeling --- Leerlijn
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Human-computer interaction --- Interaction homme-machine (Informatique) --- Christopher Baber --- grafiek --- grafisch design --- grafische vormgeving --- nieuwe media --- computerdesign --- computers --- DTP --- desktop publishing --- interfaces --- interface design --- HCI --- human-computer interaction --- interactiviteit --- 766.02 --- 766.01 --- 791.5
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Provides information on scripting Web applications with JavaScript.
Internet programming --- JavaScript (Computer program language) --- Web sites --- 681.324 --- Javascript --- 525.5 --- informatica --- interactiviteit --- websitebouw --- Web site development --- Microformats --- Domain-specific programming languages --- Object-oriented programming languages --- Scripting languages (Computer science) --- Computer programming --- Design --- programmeertalen --- Authorship --- Programming
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Programming --- GUI (graphical user interface) --- Graphical user interfaces (Computer systems) --- Kevin Mullet, Darrell Sano --- computers --- interfaces --- interface design --- grafische vormgeving --- grafisch design --- communicatie --- software design --- nieuwe media --- computerdesign --- interactiviteit --- 766.02 --- 791.5 --- Graphical user interfaces (computer systems) --- Interfaces graphiques (informatique) --- GUIs (Computer systems) --- User interfaces (Computer systems) --- #SBIB:309H1720 --- Informatiekunde, informatie management
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Cage, John ; Paik, Nam June ; Rauschenberg, Robert ; Krueger, Myron ; Shaw, Jeffrew ; Hershman Leeson, Lynn ; Piene, Otto ; Feingold, Ken ; Seaman, Bill ; Sommerer, Christa ; Mignonneau, Laurent ; Mirage, Merel ; Zeyen, Stefan
hedendaagse kunst --- interactieve kunst --- Söke Dinkla und Cornelia Brüninghaus-Knubel --- kunst --- twintigste eeuw --- film --- videokunst --- experimentele film --- Cage John --- Paik Nam June --- Rauschenberg Robert --- Krueger Myron --- Shaw Jeffrey --- Leeson Lynn Hershman --- Piene Otto --- Feingold Ken --- Sommerer Christa --- Mignonneau Laurent --- Seaman Bill --- interactiviteit --- cybercultuur --- 791.5 --- 791.45 --- Art and electronics --- Electronics and art --- Exhibitions --- Electronics
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