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Identity 2.0
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ISBN: 9789063691837 Year: 2008 Publisher: Amsterdam BIS Publishers

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Virtuele tomaten en conceptuele pindakaas : Hoe interactiviteit, zelforganisatie en bewustzijnsverruiming de marketing op z'n kop zetten : Waarom ?, Waar?, Wat ?. Technologie en denken en doen. Dynamiek, interactiviteit, flexibiliteit. Patronen, verbanden, contexten. Concept, idee, visie. Leren = proberen = doen. nieuwe wetenschap uit het Westen
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ISBN: 9026720017 Year: 1994 Publisher: Deventer Kluwer Bedrijfswetenschappen

Advertising and new media
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ISBN: 9780415430340 9780415430357 9780203935521 9781134086160 9781134086207 9781134086214 Year: 2008 Publisher: London Routledge

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing and online media to reach buyers directly
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ISBN: 9780470113455 0470113456 Year: 2007 Publisher: Hoboken (N.J.) John Wiley

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The Internet has profoundly changed the way people communicate and interact with each other. But it has also changed the way businesses communicate with their customers (and those who they want to be customers). In the old days, companies could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today the rules have changed entirely. The New Rules of Marketing and PR shows you how to leverage the potential that Web-based communication offers your business. Finally, you can speak directly to customers and buyers, establishing a personal link with the those who make your business work. You can reach niche buyers with targeted messages that cost a fraction of your big-budget ad campaign. Rather than bombard them with advertising they'll likely ignore, you can focus on getting the right message to the right people at the right time. When people visit your company's Web site, they aren't there to hear your slogan or see your logo again. They want information, interaction, and choice& and you'd be a fool not to give it to them. This one-of-a-kind guide to the future of marketing includes a step-by-step action plan for harnessing the power of the Internet, showing you how to identify audiences, create compelling messages, get those messages to the right people, and lead those consumers into the buying process. Including a wealth of compelling case studies and real-world examples, this is a practical guide to the new reality of PR and marketing.

Nicolas Bourriaud : relational aesthetics
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ISBN: 9782840660606 2840660601 Year: 2010 Publisher: France : Les presses du réel,

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Relational form -- Contemporary artistic practice and its cultural plan ; Artwork as social interstice ; Relational aesthetics and random materialism ; Form and others' gaze -- Art of the 1990s. Participation and transitivity ; Typology ; Connections and meetings ; Convivialities and encounters ; Collaborations and contracts ; Professional relations : clienteles ; How to occupy a gallery -- Space-time exchange factors -- Artworks and exchanges ; The subject of the artwork ; Space-time factors in 1990s' art -- Joint presence and availability : the theoretical legacy of Felix Gonzalez-Torres -- Homosexuality as a paradigm of cohabitation ; Contemporary forms of the monument ; The criterion of co-existence (works and individuals) ; The aura of artworks has shifted towards their public ; Beauty as a solution?. Screen relations -- Today's art and its technological models ; Art and goods. The law of relocation ; Technology as an ideological model (from trace to programme) ; The camera and the exhibition ; The exhibition-set ; Extras ; Post VCR art ; Rewind/play/fast forward ; Towards a democratisation of viewpoints? -- Towards a policy of forms -- Cohabitations : notes on some possible extensions of a relational aesthetics ; Visual systems ; The image is a moment ; What artists show ; The boundaries of individual subjectivity ; The engineering of intersubjectivity ; An art with no effect? ; The political development of forms ; Rehabilitating experimentation ; Relational aesthetics and constructed situations ; The aesthetic paradigm (Félix Guattari and art) ; Subjectivity pursued and produced ; De-naturalising subjectivity ; Status and operation of subjectivity ; Subjectivization units ; The aesthetic paradigm ; The critique of scientistic paradigm ; Ritournelle, symptom and work ; The work of art as partial object ; For an artistic-ecosophical practice ; The behavioural economy of present-day art


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Geographies of communication : the spatial turn in media studies.
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ISBN: 9189471369 Year: 2006 Publisher: Göteborg Nordicom

Beyond the Desktop : Designing and Using Interaction Devices
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ISBN: 0120695502 Year: 1997 Publisher: London Academic Press

Head First JavaScript.
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ISBN: 0596527748 9780596527747 Year: 2008 Publisher: Cambridge O'Reilly

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Provides information on scripting Web applications with JavaScript.

Designing visual interfaces : communication oriented techniques
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ISBN: 0133033899 9780133033892 Year: 1995 Publisher: Upper Saddle River (New Jersey) : Prentice-Hall,


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Interact! : Schlüsselwerke Interaktiver Kunst
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ISBN: 389322324X Year: 1997 Publisher: Ostfildern Cantz

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Cage, John ; Paik, Nam June ; Rauschenberg, Robert ; Krueger, Myron ; Shaw, Jeffrew ; Hershman Leeson, Lynn ; Piene, Otto ; Feingold, Ken ; Seaman, Bill ; Sommerer, Christa ; Mignonneau, Laurent ; Mirage, Merel ; Zeyen, Stefan

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