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On 20 November 2019 the United Nations Convention on the Rights of the Child celebrates its 30th anniversary. In 1989, when the Convention was adopted, children came across advertising on television, on billboards in the street, in shops and through leaflets in their mailbox. Over the past 30 years, the way in which children are targeted by advertisers and the formats that are used have changed significantly. Think of advergames, influencer marketing, and behavioural targeted advertising. The specific features of these formats, such as their immersive, interactive and personalised nature, make it difficult for children to understand the commercial and persuasive intent of the commercial messages directed at them. This book presents an original and timely fundamental rethinking of the regulatory framework of commercial communication from a children's rights perspective. Offering a carefully considered, well-documented overview and in-depth evaluation of several legislative frameworks, policy documents, self- and co-regulatory initiatives and literature from a variety of disciplines, it works towards the development of children's rights-inspired recommendations for an empowering regulatory framework for online commercial communication aimed at children. It is a subject with great societal relevance which contributes to the further realisation of children's rights in the digital environment. Valerie Verdoodt is a fellow in law at the London School of Economics. Her research focuses on the legal and fundamental rights questions originating from the development of new media and technology, in particular regarding the protection and participation of children online. She also teaches Information technology and the law, Cyberlaw and EU Law on the LSE law programme.

kind --- enfant --- reclame --- bescherming van de consument --- publicité --- protection du consommateur --- Publicité et enfants --- Publicité sur Internet --- Droit. --- Nations Unies --- Human rights --- Economic law --- Advertising. Public relations --- Computer. Automation --- fogyasztóvédelem --- заштита на потрошувачите --- ochrona konsumenta --- mbrojtja e konsumatorit --- protezzjoni tal-konsumatur --- consumer protection --- ochrana spotřebitele --- vartotojų apsauga --- varstvo potrošnikov --- zaštita potrošača --- kuluttajansuoja --- ochrana spotrebiteľa --- защита на потребителя --- Verbraucherschutz --- konsumentskydd --- tarbijakaitse --- protezione del consumatore --- patērētāju tiesību aizsardzība --- forbrugerbeskyttelse --- protecția consumatorului --- protección del consumidor --- proteção do consumidor --- προστασία του καταναλωτή --- заштита потрошача --- konzumerizmus --- tutela del consumatore --- consommatisme --- consumerism --- EBCU --- vartotojų interesų gynimas --- kuluttajan oikeudet --- consumatorismo --- Maßnahmen zugunsten der Verbraucher --- consumentisme --- plan veprimi i politikave për konsumatorin --- défense du consommateur --- konsumerismi --- prava potrošača --- δικαιώματα του καταναλωτή --- diritti del consumatore --- derechos del consumidor --- defesa do consumidor --- consumismo --- tarbijapoliitika tegevuskava --- права на потрошувачите --- forbrugerrettigheder --- consumentenbescherming --- recht van de consument --- plan d'action en faveur des consommateurs --- Handlingsplan för främjande av konsumenternas intressen --- práva spotřebitele --- fogyasztók joga --- plan de acțiune în favoarea consumatorului --- difesa del consumatore --- plan de acción en favor de los consumidores --- consumer policy action plan --- vartotojų teisės --- práva spotrebiteľov --- handlingsplan på forbrugerområdet --- forbrugerinteresser --- fogyasztóvédelmi cselekvési terv --- konsumentens rättigheter --- patērētāju aizsardzības politikas rīcības plāns --- droits du consommateur --- drepturile consumatorului --- φορέας προστασίας του καταναλωτή --- kuluttajien etua ajava toimintasuunnitelma --- plano de ação a favor dos consumidores --- piano d'azione a favore dei consumatori --- protecção do consumidor --- defensa del consumidor --- konsumerism --- consumerismo --- konzumerizam --- konsumerizëm --- actieplan ten behoeve van de consumenten --- të drejtat e konsumatorëve --- vartojimo politikos veiksmų planas --- σχέδιο δράσης υπέρ των καταναλωτών --- consumeurisme --- direitos do consumidor --- tarbija õigused --- consumers' rights --- tillvaratagande av konsumenternas intressen --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- dítě --- barn --- leanbh --- criança --- tfal --- Kind --- gyermek --- dijete --- дете --- dziecko --- dieťa --- niño --- παιδί --- child --- bērns --- lapsi --- laps --- vaikas --- otrok --- copil --- fanciullo --- person në moshë të mitur --- niñez --- detstvo --- children --- djeca --- νηπιακή ηλικία --- minori --- lapsepõlv --- bambino --- vaikai --- gyerek --- barndom --- děti --- προσχολική ηλικία --- infancia --- lapsuus --- νήπιο --- fëmijë --- детство --- dětství --- gyermekkor --- Kindheit --- bērnība --- fëmijëri --- vaikystė --- деца --- enfance --- bērni --- infância --- παιδική ηλικία --- páiste --- childhood --- dječja dob --- infanzia --- kinderjaren --- cosaint tomhaltóirí --- Advertising laws. --- Children --- Child consumers. --- Advertising and children. --- Information society. --- Legal status, laws, etc.

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In 25 concise steps, you will learn the basics of blockchain technology. No mathematical formulas, program code, or computer science jargon are used.No previous knowledge in computer science, mathematics, programming, or cryptography is required. Terminology is explained through pictures, analogies, and metaphors.. This book bridges the gap that exists between purely technical books about the blockchain and purely business-focused books. It does so by explaining both the technical concepts that make up the blockchain and their role in business-relevant applications. What You Will Learn: What the blockchain is Why it is needed and what problem it solves Why there is so much excitement about the blockchain and its potential Major components and their purpose How components work and interact Limitations, why they exist, and what has been done to overcome them Major application scenarios.

Computer science. --- Banks and banking. --- Capital market. --- Special purpose computers. --- Data structures (Computer science). --- Data encryption (Computer science). --- Database management. --- Computer Science. --- Database Management. --- Data Encryption. --- Special Purpose and Application-Based Systems. --- Data Storage Representation. --- Banking. --- Capital Markets. --- Electronic funds transfers --- Blockchains (Databases) --- Block chains (Databases) --- Blockchain. --- Informatics --- Science --- Special purpose computers --- Computers --- Capital markets --- Market, Capital --- Finance --- Financial institutions --- Loans --- Money market --- Securities --- Crowding out (Economics) --- Efficient market theory --- Agricultural banks --- Banking --- Banking industry --- Commercial banks --- Depository institutions --- Money --- Data base management --- Data services (Database management) --- Database management services --- DBMS (Computer science) --- Generalized data management systems --- Services, Database management --- Systems, Database management --- Systems, Generalized database management --- Electronic data processing --- Data encoding (Computer science) --- Encryption of data (Computer science) --- Computer security --- Cryptography --- Information structures (Computer science) --- Structures, Data (Computer science) --- Structures, Information (Computer science) --- File organization (Computer science) --- Abstract data types (Computer science) --- Database security --- Distributed databases --- Software engineering. --- Cryptology. --- Computer software engineering --- Engineering --- blockchain. --- securities. --- advertising. --- registration of a company. --- computer applications. --- data transmission --- transmisia datelor --- prijenos podataka --- dataöverföring --- datatransmissie --- adatátvitel --- предаване на данни --- datatrażmissjoni --- transmetimi i të dhënave --- transmissão de dados --- prenos údajov --- datatransmission --- datasiirto --- transmisja danych --- trasmissione dei dati --- Datenübertragung --- přenos dat --- пренос података --- duomenų perdavimas --- пренос на податоци --- andmeedastus --- transmission de données --- prenos podatkov --- datu pārraide --- διαβίβαση δεδομένων --- transmisión de datos --- transpac --- protok podataka --- adatáramlás --- ροή δεδομένων --- flux de données --- interactive transmission --- tok dat --- interaktivní přenos --- dataflöde --- trasmissione interattiva --- data flow --- tietovuo --- fluxo de dados --- interaktiv transmission --- flusso di dati --- fluks i të dhënve --- transmisie interactivă --- transmission interactive --- flujo de datos --- vuorovaikutteinen tiedonsiirto --- interactieve transmissie --- Übertragung im Dialogverfahren --- datu plūsma --- transmetim interaktiv --- datastrøm --- transmissão interativa --- αμφίδρομη διαβίβαση --- Datenfluss --- tok údajov --- andmevoog --- trażmissjoni ta' data --- adatforgalom --- transmisión interactiva --- gegevensstroom --- interaktívny prenos --- sąveikusis perdavimas --- gegevenstransmissie --- interaktiivne ülekanne --- duomenų srautas --- dialoginis perdavimas --- interaktivni prijenos --- interaktiv överföring --- interaktīvā pārraide --- компютърни приложения --- rakendusinformaatika --- εφαρμοσμένη πληροφορική --- informática aplicada --- toegepaste informatica --- aplikovaná informatika --- angewandte Informatik --- računalniške aplikacije --- tietotekniikkasovellukset --- počítačové aplikácie --- informatica applicata --- kompiuterių taikymas --- aplicații pe calculator --- informatique appliquée --- računalni namjenski program --- aplikacione kompjuteri --- рачунарске апликације --- applikazzjonijiet informatiċi --- informatyka stosowana --- datora lietojumprogrammas --- anvendt datamatik --- tillämpad informatik --- alkalmazott számítástechnika --- компјутерска наменска програма --- užitá informatika --- компјутерска апликација --- arvutirakendused --- applied computer science --- soveltava tietotekniikka --- shkenca e aplikuar e kompjuterave --- računalna aplikacija --- taikomoji kompiuterija --- alkalmazott informatika --- aplikacijski program --- lietišķā datorzinātne --- aplikovaná počítačová veda --- aplikovaná počítačová věda --- informatică aplicată --- plokiahel --- blockchain --- blokklánc --- blokų grandinė --- chaîne de blocs --- cadena de bloques --- блокова верига --- lanac blokova --- cadeia de blocos --- blockkedja --- blokovna veriga --- blocshlabhra --- łańcuch bloków --- lanț de blocuri --- blokķēde --- блокчејн --- Blockchain --- lohkoketju --- blokketen --- veriga podatkovnih blokov --- catena di blocchi --- блок-верига --- regjistrimi i shoqërisë tregtare --- registracija društva --- εγγραφή εταιρείας στα μητρώα --- регистриране на дружество --- företagsregistrering --- înregistrarea companiei --- uzņēmuma reģistrācija --- упис друштва у регистар --- zápis do obchodného registra --- registro de sociedad mercantil --- registo de sociedade --- registrazione di società --- társaság bejegyzése --- äriühingu registreerimine --- Eintragung ins Handelsregister --- vpis družbe v sodni register --- rejestracja spółki --- yhtiön rekisteröinti --- selskabsregistrering --- bendrovės įregistravimas --- immatriculation de société --- registratie van maatschappij --- obchodní rejstřík --- регистрирање трговско друштво --- reġistrazzjoni ta’ kumpanija --- upis u sudski registar --- ettevõtlusregister --- uzņēmumu reģistrs --- cégbírósági bejegyzés --- gazdasági szervezetek regisztere --- regjistër i aktivitetit tregtar --- registrering av företag --- cégjegyzék --- registar poslovnih subjekata --- εμπορικό μητρώο --- company register --- zápis do obchodního rejstříku --- sudski registar --- įmonių registras --- regjistër i shoqërive tregtare --- registar pravnih osoba --- bejegyzés --- registrace společnosti --- registo comercial --- Registro Mercantil --- handelsregister --- kaupparekisteri --- registro delle imprese --- äriregister --- aktiebolagsregister --- registrering av bolag --- kereskedelmi nyilvántartás --- Централен регистар --- едношалтерски систем --- business register --- kereskedelmi nyilvántartásba történő felvétel --- Handelsregister --- registrul comerțului --- registracija ustanova --- inscripción de sociedades mercantiles --- registar poduzeća --- registre du commerce --- reklám --- reklamar --- reklame --- διαφήμιση --- publicité --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- cenné papiere --- papiery wartościowe --- valori mobiliare --- værdipapir --- värdepapper --- effecten --- cenné papíry --- vertybiniai popieriai --- Wertpapier --- urrús inaistrithe --- vrednostni papirji --- κινητές αξίες --- väärtpaberid --- értékpapír --- titolu trasferibbli --- ценни книжа --- хартије од вредности --- valores mobiliários --- хартии од вредност --- valeur mobilière --- valore mobiliare --- valor mobiliario --- letra me vlerë --- arvopaperi --- vērtspapīri --- vrijednosni papiri --- título negociável --- zbywalne papiery wartościowe --- prenosivi vrijednosni papir --- transferable security --- prevoditeľný cenný papier --- valor transferible --- pārvedams vērtspapīrs --- omsætteligt værdipapir --- verhandelbaar effect --- übertragbares Wertpapier --- átruházható értékpapír --- прехвърлима ценна книга --- título-valor --- título transmissível --- vabalt võõrandatav väärtpaber --- Effekten --- prenosljiv vrednostni papir --- valeur mobilière négociable --- siirtokelpoinen arvopaperi --- perleidžiamieji vertybiniai popieriai