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Museums are increasingly developing international strategies to raise their profiles outside of their home markets. How can we define this trend? This book is based on a multiple correspondence analysis of a database populated by the results of a survey conducted by the author on international museums. The study reveals that museums fall into four categories regarding their internationalization strategies and can have two complementary international strategies: one geared toward economic profitability and one geared toward the preservation of heritage. However, traditional business models for museums are currently facing challenges from a decline in public subsidies, uncertainty surrounding private donations and stagnant ticket sales.
Musea --- Management
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Museology --- Finland --- Museums --- Directories. --- musea --- museumcollecties --- Musea (Parijs) --- musea (Finland). --- museumcollecties. --- Finland. --- musea (Finland)
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Museology --- tentoonstellingen --- musea --- museumbezoek
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Architecture --- museums [buildings] --- musea
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Museology --- Business management --- management --- musea
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Museology --- Business management --- management --- musea
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