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"Rethinking Horror in the New Economies of Television brilliantly skewers horror's changing televisual roles, analysing the genre's recent explosion in popularity. Exploring how a horror cycle has become ubiquitous and valuable across the US TV industry of the twenty-first century, Stella Marie Gaynor smartly complicates our understandings of both television and horror. This razor-sharp study will appeal to a wide range of fans and academics-in short, immediate reader attention is advised." -Professor Matt Hills, author of Fan Cultures and The Pleasures of Horror. This book explores the cycle of horror on US television in the decade following the launch of The Walking Dead, considering the horror genre from an industrial perspective. Examining TV horror through rich industrial and textual analysis, this book reveals the strategies and ambitions of cable and network channels, as well as Netflix and Shudder, with regards to horror serialization. Selected case studies; including American Horror Story, The Haunting of Hill House, Creepshow, Ash vs Evil Dead, and Hannibal; explore horror drama and the utilization of genre, cult and classic horror texts, as well as the exploitation of fan practice, in the changing economic landscape of contemporary US television. In the first detailed exploration of graphic horror special effects as a marker of technical excellence, and how these skills are used for the promotion of TV horror drama, Gaynor makes the case that horror has become a cornerstone of US television. Dr Stella Marie Gaynor is Associate Lecturer at the University of Salford, UK, where she teaches horror media, television, radio, and media studies. Recent publications explore her favorite horror content, covering zombies, vampires, serial killers, true crime, and grim history. She is a founding member of BAFTSS Horror Studies SIG. .

Film --- TV (televisie) --- film --- America --- Horror television programs --- Television broadcasting --- History and criticism.

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This book provides a comprehensive reading of a space/place-based experience from the birth of the American horror genre (nineteenth century American Romanticism) to its rise and evolution in the twentieth and twenty-first centuries. Exploring a series of narratives, this study focuses on the role of space and place as key elements for successful articulation of horror. The analysis, therefore, employs different theoretical premises and concepts belonging to human geography, which, while being part of the larger discipline of geography, predominantly directs its attention towards the presence and activities of humans. By connecting such theoretical readings with the continuously evolving American horror genre, this book offers a unique insight into the academically unexplored trans-disciplinary spatially based reading of the genre. Marko Lukić is Associate Professor atthe English Department at the University of Zadar, Croatia, where he teaches courses onAmerican literature, gothic and horror genre, popular culture, and cultural theory. His research interests include American popular culture, human geography and spatiality in literature and film, and the contemporary horror genre. He is the Editor in Chief of [sic] - A Journal of Literature, Culture and Literary Translation, Conference Director of the international conference Re-Thinking Humanities and Social Sciences, and the co-founder of the Centre for Research in Social Sciences and Humanities.

Sociology of culture --- Film --- Literature --- TV (televisie) --- Gothic --- film --- literatuur --- America --- Horror tales, American --- Space in literature. --- History and criticism.

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Were brutal American horror movies like the Saw and Hostel films a reaction to the trauma of 9/11? Were they a reflection of 'War on Terror'-era America? Or was something else responsible for the rise of these violent and gory films during the first decade of the twenty-first century? Selling the Splat Pack unravels the history of how the emergence of the DVD market changed cultural and industrial attitudes about horror movies and film ratings. These changes made way for increasingly violent horror films, like those produced by the 'Splat Pack', a group of filmmakers who were heralded in the press as subversive outsiders. Taking a different tack, Mark Bernard proposes that the films of the Splat Pack were products of, rather than reactions against, film industry policy. This book includes an overview of the history of the American horror film from an industry studies perspective, an analysis of how the DVD market influenced the production of American horror films, and an examination of films from Splat Pack members such as Eli Roth, Rob Zombie, James Wan, and Alexandre Aja. By re-examining the history of the American horror film from a business perspective and exploring how DVD influenced the production of American horror films in the early twenty-first century, this thought-provoking book provides students and scholars in Film Studies with an alternative perspective on the Splat Pack."

Film --- United States --- Horror films --- Motion picture industry --- DVD-Video discs --- Spookfests (Motion pictures) --- Motion pictures --- Haunted house films --- Monster films --- Digital video discs --- Digital videodiscs --- DVD videodiscs --- DVDs --- Videodiscs --- History and criticism. --- Economic aspects --- Production and direction --- Splatter films --- DVDs. --- History. --- Digital versatile discs --- DVD technology --- Optical disks --- Gore films --- Spatter films --- Splatter horror films --- Splatter movies --- Torture porn films --- United States of America