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Dissertation
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Communication en marketing. --- Transmédia. --- Storytelling. --- Transmédia.
Dissertation
Year: 2019 Publisher: Liège Université de Liège (ULiège)
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SKAM, série norvégienne lancée en 2015 par la chaîne publique NRK, a connu un succès croissant au cours de ses quatre saisons. Ce travail cherche à comprendre les raisons d'une telle popularité chez les jeunes en étudiant les commentaires d'internautes émis sur le forum en ligne TV Show Time.
SKAM --- TV Show Time --- transmedia --- Série en ligne --- Sciences sociales & comportementales, psychologie > Communication & médias
Dissertation
Year: 2020 Publisher: Liège Université de Liège (ULiège)
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This thesis concerns the strategic brand policy of Marvel around its two famous movies Infinity War and Endgame. Communication and marketing's policies have been analysed, in particular based on the notions of paratext and transmedia. You will discover how Marvel has built its Universe, not only through its movies, but also on various media platforms and thanks to fans and derivative products.
brand --- transmedia --- Marvel --- Endgame --- Infinity War --- policy --- paratext --- Sciences économiques & de gestion > Marketing --- Arts & sciences humaines > Multidisciplinaire, généralités & autres
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