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The case study addresses the virtuous and positive practices of a company that cleaned up Rocky Flats Nuclear Plant, the most dangerous buildings in America, while excelling beyond expectations of intimidating deadlines, budgets, and work and safety regulations.

Corporate culture. --- Leadership. --- Radioactive waste disposal. --- Organizational effectiveness. --- Radioactive waste disposal --- Radioactive waste sites --- Values. --- Virtue. --- Cleanup --- Management. --- Rocky Flats Environmental Technology Site (U.S.) --- Rocky Flats Plant (U.S.)

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The case study describes the way Southwest Airlines challenged the accepted belief, supported by nearly all domestic carriers in the US, that jobs would need to be cut in the precarious times following the 9/11 terrorist attack.

Aeronautics, Commercial --- Airlines --- Management. --- Leadership. --- Organizational effectiveness. --- Psychology, Industrial. --- September 11 Terrorist Attacks, 2001 --- Values. --- Virtue. --- Management --- Economic aspects. --- Southwest Airlines Co.