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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit handboekje. De auteur staat niet alleen stil bij de technische en de juridische definitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.

Computer. Automation --- Commercial law. Economic law (general) --- Belgium --- SEPA --- BPB1311 --- Commerce électronique --- Publicité --- Internet --- 34:681.3 --- 34 --- 659.1 --- 347.77 --- Informaticarecht --- Recht (wetten) --- Reclame --- Reclamereglementering --- Elektronische handel --- Rechtswetenschappen. --- Publicity. Advertising --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Chapters --- internet --- recht --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- 659.1 Publicity. Advertising --- 34 Rechtswetenschappen. --- 34:681.3 Informaticarecht --- internet. --- recht. --- Internet. --- Recht. --- Интернет --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- e-commerce --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- Rechtswetenschappen --- 34 Rechtswetenschappen --- 34 Law. Jurisprudence --- Law. Jurisprudence --- Idirlíon --- Commerce électronique --- Publicité

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De auteurs van deze bijdrage becommentariëren elke afzonderlijke maatregel die opgenomen is in de wet van 5 maart 2017 betreffende wendbaar en werkbaar werk. De analyse van elke maatregel gaat vergezeld van de wettekst waarop deze is gebaseerd, eventueel in gecoördineerde vorm om de lezing te vergemakkelijken. Om de draagwijdte van de wettekst nog meer te verduidelijken en de pertinentie van de analyse te rechtvaardigen, eindigt elk hoofdstuk met de officiële commentaar bij de artikelen die werd overgenomen uit de memorie van toelichting bij het wetsontwerp werkbaar en wendbaar werk

arbeidsduur --- telewerk --- e-commerce --- duree du travail --- télétravail --- wetgeving --- legislation --- Social law. Labour law --- Belgium --- BPB9999 --- 658.3.054.8 --- 331.811.6 --- 331.811.4 --- 368.47 --- humanisering van de arbeid - kwaliteit van de arbeid (zie ook 331.022) --- glijdende arbeidstijd - variable arbeidstijd - flexibiliteit --- deeltijdse arbeid - parttime arbeid --- vakantiegeld - betaald verlof, sociale zekerheid --- arbeidsbelasting --- overheid --- werkvormen --- personeelsmanagement --- HRM (human resource management) --- Travail à temps partiel --- Droit du travail --- Travail à distance --- Durée du travail --- BPB1710 --- Commerce électronique --- Deeltijdarbeid --- Arbeidsrecht --- Werk op afstand --- Arbeidsduur --- Elektronische handel --- Droit du travail Arbeidsrecht --- Temps (gestion) Tijdscontrole --- Télétravail Telewerken --- 131 Arbeidsrecht --- Duree du travail. --- Legislation. --- E-commerce. --- Humanisering van de arbeid - kwaliteit van de arbeid (zie ook 331.022) --- Glijdende arbeidstijd - variable arbeidstijd - flexibiliteit --- Deeltijdse arbeid - parttime arbeid --- Vakantiegeld - betaald verlof, sociale zekerheid --- Labor laws and legislation --- Handbooks, manuals, etc. --- Agile Agile --- comerț electronic --- elektronsko poslovanje --- elektronikus kereskedelem --- elektronkaubandus --- comércio eletrónico --- sähköinen kaupankäynti --- Elektronischer Handel --- r-thráchtáil --- comercio electrónico --- elektroniskā tirdzniecība --- електронна търговия --- elektronische handel --- handel elektroniczny --- elektronisk handel --- elektronička trgovina --- tregti elektronike --- kummerċ elettroniku --- електронска трговија --- elektroninė prekyba --- електронска трговина --- commercio elettronico --- electronic commerce --- elektronický obchod --- ηλεκτρονικό εμπόριο --- comércio na Internet --- ríomhthráchtáil --- handel via internet --- tregti online --- kibernetinė prekyba --- commercio on line --- e-kaubandus --- iepirkšanās internetā --- internetové obchodování --- kaupankäynti Internetissä --- τηλεεμπόριο --- commercio su Internet --- internetska trgovina --- virtualna trgovina --- e-kauppa --- tregti nëpërmjet Internetit --- virtuel handel --- virtuální obchod --- cibercomércio --- e-kereskedelem --- Online-Geschäfte --- E-Commerce --- comércio virtual --- Electronic Commerce --- е-трговија --- virtuaalikauppa --- virtuaalkaubandus --- elektronické obchodování --- comércio electrónico --- küberkaubandus --- virtual commerce --- online trgovina --- internetes kereskedelem --- internetinė prekyba --- cyberhandel --- e-commercio --- Interneti-kaubandus --- virtualioji prekyba --- comercio virtual --- e-comerț --- virtuell handel --- commerce virtuel --- internetový obchod --- virtuális kereskedelem --- handel via Internet --- e-comercio --- online commerce --- e. prekyba --- on-linehandel --- online-kaupankäynti --- comércio em linha --- virtuele handel --- e-trgovina --- εμπόριο on-line --- on line obchodování --- on-line handel --- cibercomercio --- commercio virtuale --- e-obchodování --- comerț prin internet --- e-handel --- κυβερνοεμπόριο --- tregti virtuale --- cybercommercio --- cybercommerce --- tregti kibernetike --- onlinehandel --- Internet commerce --- E-Business --- comercio en Internet --- tirdzniecība internetā --- commerce sur Internet --- prekyba elektroniniu ryšiu --- интернетска трговија --- comercio en línea --- kyberkauppa --- virtuālā tirdzniecība --- tirdzniecība tiešsaistē --- εμπόριο μέσω Internet --- elektronischer Geschäftsverkehr --- comerț on line --- commerce en ligne --- e-obchod --- jornada de trabajo --- duração do trabalho --- työaika --- timp de lucru --- радно време --- kohë e të punuarit --- darbo laikas --- czas pracy --- arbetstid --- arbejdstidens længde --- darba laiks --- munkaidő --- tööaeg --- pracovní doba --- radno vrijeme --- working time --- работно време --- durata del lavoro --- διάρκεια της εργασίας --- ħin tax-xogħol --- delovni čas --- uaireanta oibre --- pracovný čas --- Arbeitszeit --- išdirbtas laikas --- ristrutturazione del tempo di lavoro --- flesssibilità della durata di lavoro --- time worked --- fond pracovní doby --- tempo de trabalho --- arbeidstijd --- продолжено работно време --- jornada laboral --- χρόνος εργασίας --- nostrādātais laiks --- евиденција на работно време --- koha e shpenzuar në punë --- полно работно време --- tehdyt työtunnit --- temps de travail --- odpracovaný čas --- töötatud aeg --- tempo di lavoro --- teilea-oibriú --- távmunka --- etätyö --- praca na odległość --- distancearbejde --- muncă la distanță --- teleworking --- телеобработка --- distansarbete --- lavoro a distanza --- работа на далечина --- delo na daljavo --- telexogħol --- trabajo a distancia --- kaugtöö --- werk op afstand --- rad na daljinu --- attālināts darbs --- εργασία εξ αποστάσεως --- teletrabalho --- Fernarbeit --- práca na diaľku --- рад на даљину --- práce na dálku --- nuotolinis darbas --- punë në distancë --- elektronische Heimarbeit --- kodus töötamine --- attālināta nodarbošanās --- telelavoro --- работа на далечина со користење телекомуникациски средства --- teileachomaitéireacht --- diaľková práca --- telecommuting --- kotipäätetyöskentely --- Tele-Arbeit --- telemuncă --- telemunka --- rad na daljinu uz korištenje telekomunikacijskih sredstava --- muncă prin transmitere la distanță a informațiilor --- teletrabajo --- punë me anë të mjeteve të telekomunikacionit --- trabalho à distância --- τηλεργασία --- distansarbetare --- hjemmeterminalarbejde --- decentrale werkorganisatie --- të punuarit në distancë --- работење на далечина --- distance working --- tālsakaru darbs --- Telearbeit --- εργατικό δίκαιο --- Arbeitsrecht --- munkajog --- radno pravo --- arbejdsret --- prawo pracy --- pracovní právo --- трудово право --- радно право --- labour law --- työoikeus --- dlí an tsaothair --- direito do trabalho --- Derecho del trabajo --- arbeidsrecht --- diritto del lavoro --- darbo teisė --- arbetsrätt --- delovno pravo --- liġi tax-xogħol --- e drejta e punës --- tööõigus --- darba tiesības --- pracovné právo --- dreptul muncii --- arbetslagstiftning --- employment law --- засновање работен однос --- disciplina giuridica del lavoro --- droits du travailleur --- трудово законодавство --- εργατική νομοθεσία --- statuto dei lavoratori --- legislazione del lavoro --- munkavállalók joga --- munkaügyi jogszabályok --- tutela dei lavoratori --- pracovní legislativa --- nodarbināto tiesības --- kolektivní pracovní právo --- direitos do trabalhador --- legislación laboral --- radno zakonodavstvo --- δικαιώματα των εργαζομένων --- työlainsäädäntö --- arbetstagarens rättigheter --- të drejtat e punonjësve --- diritti del lavoratore --- legislação do trabalho --- darbo įstatymai --- Derecho laboral --- estatuto de los trabajadores --- derechos del trabajador --- individuální pracovní právo --- tööseadusandlus --- legislación del trabajo --- darbininkų teisės --- drepturile salariaților --- darbinieka tiesības --- norme sul lavoro --- zákon o zaměstnanosti --- työntekijän oikeudet --- labour legislation --- darba tiesību akti --- workers' rights --- pracovnoprávna legislatíva --- arbejdstageres rettigheder --- práva pracujúcich --- legislația muncii --- munkaügyi jogalkotás --- Recht der Berufsausübung --- rechten van de arbeider --- pracovní zákon --- darba likumdošana --- arbejdslovgivning --- législation du travail --- arbeidswetgeving --- radnička prava --- töötaja õigused --- e drejta e punësimit --- права од работен однос --- laisvė dirbti --- legjislacion i punës --- Recht des Arbeitnehmers --- Arbeitsgesetzgebung --- praca w niepełnym wymiarze --- zaposlitev s krajšim delovnim časom --- zamestnanie na čiastkový úväzok --- částečný pracovní úvazek --- вработување со скратено работно време --- deeltijdarbeid --- rad u nepunom radnom vremenu --- deltidsarbete --- работа на частично работно време --- muncă cu timp parțial --- osa-aikatyö --- part-time employment --- trabalho a tempo parcial --- osa-ajatöö --- deltidsarbejde --- impjieg part-time --- lavoro a tempo parziale --- Teilzeitarbeit --- dalinis užimtumas --- daļslodzes nodarbinātība --- запослење са скраћеним радним временом --- εργασία μερικής απασχόλησης --- részmunkaidős foglalkoztatás --- trabajo a tiempo parcial --- punësim me kohë të pjesshme --- part-time work --- ne visa darbo savaitė --- part-time job --- travail à mi-temps --- nepilna slodze --- halve werktijd --- osalise ajaga töö --- punë me kohë të pjesshme --- kohë të pjesshme --- čiastočný úväzok --- zaposlenje sa skraćenim radnim vremenom --- parttimewerk --- lavoro a metà tempo --- program redus de muncă --- poloviční úvazek --- meio-tempo --- εργασία με μειωμένο ωράριο --- részmunka --- pracovné miesto na čiastočný úväzok --- trabalho em part-time --- deltidsanställning --- emploi à temps partiel --- práce na částečný úvazek --- osa-aikainen työ --- osa-aikainen --- práca na čiastočný úväzok --- impiego a tempo parziale --- ne visa darbo diena --- deeltaak --- trabajo a media jornada --- trabalho a meio-tempo --- osaline tööaeg --- darbs nepilnā slodzē --- tempo parziale --- empleo a tiempo parcial --- работно време пократко од полното работно време --- Halbtagsbeschäftigung --- emprego a tempo parcial --- halvtidsarbejde --- deltid --- skraćeno radno vrijeme --- halvtidsarbete --- částečný úvazek --- Teilzeit --- temps partiel --- nepilna darba laika darbs --- loc de muncă cu fracțiune de normă --- μειωμένο ωράριο --- part-time --- dalinis darbas --- εργασία ημιαπασχόλησης --- halvtidsanställning --- fostaíocht pháirtaimseartha --- am oibre --- Belgique --- Commerce électronique --- Travail à temps partiel --- Travail à distance --- Durée du travail --- droit du travail