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Wat is gezond gedrag en hoe bepaal je dat?Waarom eten mensen in Nederland te weinig groente en fruit?Hoe bevorder je dat mensen vaak genoeg en goed genoeg hun handen wassen om overdracht van infecties te voorkomen?Hoe maak je een programma om jongeren meer te laten bewegen?Hoe zorg je ervoor dat dat programma ook daadwerkelijk gebruikt wordt?En hoe bepaal je of een campagne tegen overgewicht effect heeft gehad?Ongezond en onveilig gedrag, zoals roken, te weinig bewegen, te veel eten, en onvoldoende hygiëne zijn in ons land de belangrijkste oorzaken van vermijdbare ziekte en sterfte. Om gezond gedrag te bevorderen, is het van belang om te weten waarom mensen zich gezond of ongezond gedragen en hoe die factoren te beïnvloeden zijn.Dit boek gaat over planmatige, op wetenschappelijke kennis gebaseerde gezondheidsvoorlichting en gedragsverandering. Het doel is om gezondheid te bevorderen, ziekte en beperkingen te helpen voorkomen, en verdere schade door aandoeningen zoveel mogelijk te beperken. Dit op basis van onder andere inzichten uit de epidemiologie en wetenschappelijke theorieën over gedrag en gedragsverandering.De rode draad van het boek is het Model voor Planmatige Gezondheidsbevordering en Gedragsverandering. Dit model wordt stap voor stap uitgewerkt: van de analyse van gezondheid via Intervention Mapping, tot de evaluatie van gezondheidsvoorlichtingsprogramma's, waarbij veel voorbeelden uit de praktijk gebruikt worden ter verduidelijking.https://www.standaardboekhandel.be/p/gezondheidsvoorlichting-en-gedragsverandering-9789023258643

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