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**Pioneers of German Graphic Design** is the long overdue reference work about the origins of a visual language that did more to change the way we perceive aesthetics than any other movement before or since. For the first time, the fascinating story of German graphic design is told in full detail, conveying a meticulous picture of its development from the late monarchy to the outbreak of World War II.

The list of the era's innovations is impressive: as early as 1907, Peter Behrens created the world's first comprehensive corporate design. Other innovations followed at breakneck speed, as Lucian Bernhard prompted a design revolution with the concept of the object poster. The most important medium of the time, it introduced the aesthetic principles of reduction and minimalism. And then there were Wilhelm Deffke and Karl Schulpig, who invented the modern logo. Herbert Bayer, who created a new language of graphics at the Bauhaus, Jan Tschichold, who promoted the New Typography, and John Heartfield, the discoverer of the photomontage as a new means of visual communication. These and many other pioneers were caught up in an unprecedented spirit of transformation that emerged in the cities of Germany in the wake of the social sea-change of the day.

**Pioneers of German Graphic Design** includes more than 1,000 high-quality reproductions of iconic milestones in graphic design. Author Jens Müller successfully conveys the reasons for Germany's rise to become perhaps the most influential force in the emergence of modern design.

Vormgevers --- Grafische vormgeving --- Geschiedenis --- Duitsland --- Graphic arts --- 753.2 --- Behrens, Peter --- Ehmcke, F.H --- Bernhard, Lucian --- Klinger, Julius --- Gipkens, Julius --- Preetorius, Emil --- Hohlwein, Ludwig --- Schulpig, Karl --- Deffke,Wilhelm --- Bayer, Herbert --- Heartfield, John --- Tschichold, Jan --- Hadank, O.H.W --- Wiertz, Jup --- Art, Graphic --- Arts, Graphic --- Graphic design (Graphic arts) --- Graphics --- Art --- Visual communication --- History --- grafische vormgeving , geschiedenis, landen afzonderlijk --- posters --- logos --- graphic arts --- Deffke, Wilhelm --- Hadank, Oskar Hermann Werner --- Wiertz, Jupp --- Ehmcke, Fritz Hellmut --- Germany --- Vormgever --- Geneeskunde --- Techniek (wetenschap) --- Atlas --- Museum

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In dit rijk geïllustreerde boek zijn werken bijeengebracht die de canon van meer dan vijfhonderd jaar westerse boekvormgeving illustreren. Het gedrukte boek in al zijn gedaanten: als naslagwerk en kunstwerk, als 'machine à lire' en beeldboek, en als prestigeboek en wegwerppocket. Er is werk opgenomen van beroemde drukkers uit de handpersperiode - Nicolas Jenson, Aldus Manutius, Christoffel Plantijn, de Elzeviers, John Baskerville en Giambattista Bodoni - en van toonaangevende moderne boekontwerpers zoals William Morris, El Lissitzky, Jan Tschichold, Paul Rand, Robert Massin en Irma Boom. Extra aandacht is er voor drukkershandboeken, die inzicht geven in het drukproces, en voor kalligrafi eboeken en letterproeven, die de letter in een breder kader plaatsen. Ook is er bijzonder geïllustreerd werk van architecten en kunstenaars als Giovanni Battista Piranesi en Maria Sibylla Merian opgenomen.

Boekdrukkunst. --- Speciale collecties. --- Typografie. --- Universiteitsbibliotheek van Amsterdam. --- Book history --- Graphic arts --- history [discipline] --- grafische vormgeving --- typography --- boekdrukkunst --- geschiedenis --- graphic design --- Printers --- Printing --- Type and type-founding --- Graphic design (Typography) --- Book industries and trade --- Imprimeurs --- Imprimerie --- Caractères d'imprimerie --- Arts graphiques --- Livres --- History --- Exhibitions. --- Specimens. --- Exhibitions --- Histoire --- Expositions --- Spécimens --- Industrie --- Universiteit van Amsterdam. --- Books --- Pictorial works --- Illustrated books --- MAD-faculty 12 --- grafische technieken --- boekvorm --- Boeken --- Vormgeving --- Boekvormgeving --- 684.91 --- 684.93 --- het boek, wordingsgeschiedenis van het boek --- het boek, boekkunst --- 09(091) --- Boeken ; gedrukte boeken ; geschiedenis --- Bibliofilie --- Grafische vormgeving ; typografie ; van boeken --- Boekdesign --- Redactionele vormgeving --- grafisch ontwerp --- grafisch design --- boeken --- typografie --- boekontwerp --- Jenson Nicolas --- Leeu Gheraert --- Ratdolt Erhard --- de Boninis Bonino --- Bellaert Jacob --- kroniek van Neurenberg --- de Gregoriis Johannes --- de Gregoriis Gregorius --- Hypnetoromachia Pollyphili --- Hopyl Wolfgang --- Estienne de oudere Henri --- Manutius Aldus --- Pacioli Luca --- Complutensische polyglotte --- Froben Johann --- Theuerdank --- Vitruvius --- degli Arrighi Ludovico --- Dürer Albrecht --- Tory Geoffrey --- Calvo Mario Fabio --- Holbein de jonge Hans --- Estienne Robert --- Vesalius Andreas --- de Colines Simon --- Kerver Jacques --- Isingrin Michael --- de Vascosan Michel --- de Tournes Jean --- Granjon Robert --- Biblia polyglotta --- Cresci Giovan Francesco --- Barentsz Willem --- van den Velde Jan --- Scamozzi Vincenzo --- Aertsz van Ravesteyn Paulus --- Elzevier --- Blaeu Johan --- Moxon Joseph --- de Bruijn Cornelis --- Plumier Charles --- Imprimerie royale --- Merian Maria Sibylla --- Fertel Martin-Dominique --- Catesby Mark --- Bickham George --- Piranesi Giovanni Battista --- Diderot Denis --- d'Alembert Jean Le Rond --- Baskerville John --- Fournier Pirre-Simon --- Enschedé Johannes --- Luce Louis-René --- Ibarra Joaquìn --- Didot François-Ambroise --- Bodoni Giambattista --- Bewick Thomas --- Redouté (familie) --- Didot jeune --- Imprimerie impériale --- Senefelder Alois --- Savage William --- Figgins Vincent --- Midolle Jean --- Gould John --- Haase Söhne Gottlied --- Chiswick press --- Sliegh John --- Foster Birket --- Klinkhardt Julius --- Muybridge Eadweard --- Whistler James McNeill --- Morris William --- van Rysselberghe Théo --- Pissarro Lucien --- Pissarro Esther --- Low De Vinne Theodore --- Kessler Harry --- Walker Emery --- van Larisch Rudolf --- Doves press --- van de Velde Henry --- Behrens Peter --- American type founders company --- Nieuwe typografie --- Cangiullo Francesco --- Léger Fernand --- Rogers Bruce --- Lissitzky El --- Koch Rudolf --- Thibaudeau Francis --- van Doesburg Theo --- Steinitz Käte --- Teige Karel --- Werkman H.N. --- Dwiggins W.A. --- Wiener Werkstätte --- Gordon Craig Edward --- Cassandre A.M --- Heartfield John --- Tschichold Jan --- Gill Eric --- Zwart Piet --- van Krimpen Jan --- Faucheux Pierre --- Lohse Richard Paul --- Bayer Herbert --- Sandberg Willem --- Neurath Marie --- Massin Robert --- Beall Lester --- Rand Paul --- Gerstner Karl --- Huber Max --- Pintori Giovanni --- Fleckhaus Willy --- Peignot Rémy --- Frutiger Adrian --- Crouwel Wim --- Fiore Quentin --- Chruxin Christian --- Vostell Wolf --- Hepburn Katy --- Vignelli Massimo --- Brade Helmut --- Boom Irma --- Scher Paula --- Mau Bruce --- VanderLans Rudy --- Licko Zuzana --- Birdsall Derek --- Sagmeister Stefan --- Grootens Joost --- 766.023 --- 094.1 <4> --- 655.262 --- 094.1 <4> Oude drukken: bibliografie----Europa --- Oude drukken: bibliografie----Europa --- Bibliofilie ; geschiedenis van het boek --- Boekdesign--algemeen --- Boek --- Onderwijs --- China --- Voorlichting --- Reclame --- Spionage --- Opvoeding --- Pedagogiek --- Statistische gegevens --- Sport --- Communicatietheorie --- Werkman H.N --- Dwiggins W.A --- 050 --- boek geschiedenis --- drukkunst --- bibliotheekwezen --- bibliothéconomie --- typografie. --- vormgeving. --- boekkunst. --- drukkunst. --- Universiteitsbibliotheek Amsterdam-Bijzondere Collecties.