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This guide focuses on what is a must for all brands if they are to be leaders in the future: being mobile. From applications for mobile devices, such as phones and tablets, to mobile websites, the book includes over 80 stories of how each has cracked into the newest market on the internet, where users are connected 24/7. The five chapters—Games, m-commerce, Promotional, Social, and Utilities—include the likes of Angry Birds, Jamie's 20 Minute Meals, Stephen Fry's myFry app, Flipboard, TweetDeck, Instagram, Adobe Ideas, BBC News, and SAS Survival Guide. This book is a must for anyone willing to understand the world of mobile and connectivity: the two ingredients at the very core of communication these days. Jumping on the mobile bandwagon has enabled numerous companies to prosper and discover new markets. Introduced by Ralph Simon ("the Father of the Ring Tone"), this book is particularly aimed at designers, advertising and communication professionals, product managers, and interactive agencies, but will also be of interest to anyone curious about exploiting the mobile experience. Over 80 in-depth case studies of best-selling and award-winning apps and mobile sites Apps and mobile sites for all platforms, including iPad, iPhone, Android, Blackberry, and Windows Mobile Key numbers and statistics never seen before about the success of the apps In-depth introductions to each field covered: games, commerce, promotional, social networking, and utilities.

Mobiel internet --- Application software --- Cell phones --- Mobile computing --- 369.4 --- Games --- m-commerce --- sociale netwerken --- Cell telephones --- Cellphones --- Cellular phones --- Cellular radio --- Cellular telephones --- Mobile phones --- Mobiles (Telephones) --- Phones, Cell --- Telephones, Cell --- Wireless phones --- Application computer programs --- Application computer software --- Applications software --- Apps (Computer software) --- bedrijfseconomie, reclame, algemeen --- Electronic data processing --- Context-aware computing --- Portable computers --- Radio --- Telephone --- Computer software --- Transmitter-receivers

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De werking van onze hersenen boeit de moderne wetenschap. De auteur licht op een systematische en heldere wijze een tipje van de sluier op en baseert zich hiervoor op de meest recente wetenschappelijke inzichten. Het boek geeft een aanzet tot antwoord op cruciale vragen als 'Dienen de hersenen beschouwd te worden als gelijk welk ander orgaan? Is er een tweestrijd tussen rede en hartstocht? Hoe zit het met de maakbaarheid van ons brein?...'

Neuropsychologie --- Hersenen --- Neurologie --- Biologie [Neuro] --- Neurobiology, Cellular --- Neurobiology, Molecular --- Cellular Neurobiology --- Molecular Neurobiology --- Menselijk gedrag --- Neurobiologie --- Bewustzijn --- Biologie --- Cognitive psychology --- bewustzijnspsychologie --- neurobiologie --- Social psychology --- Neurobiology. --- 159.91 --- 159.91 Psychofysiologie. Neuropsychologie. Psychomotoriek. Psychomotorische therapie --- Psychofysiologie. Neuropsychologie. Psychomotoriek. Psychomotorische therapie --- Brain --- Psychologie physiologique --- Neurobiology --- Verpleegkunde

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Aan het einde van de zeventiende eeuw doen de Engelse geleerde Robert Hooke en de Nederlander Antoni van Leeuwenhoek een ontdekking die de wetenschap voorgoed verandert. Door hun zelfgemaakte microscopen zien ze dat organismen complexe verzamelingen zijn van minuscule, opzichzelfstaande systemen. Ons hele wezen ? ons lichaam, onze organen ? is samengesteld uit deze eenheden. Hooke doopt ze ?cellen?. Deze nieuwe kijk op het menselijk lichaam leidt de geboorte in van de moderne geneeskunde, waarbij aandoeningen worden beschouwd als het samenspel van zich afwijkend gedragende cellen en artsen proberen die te behandelen door cellen te manipuleren. Zo ontstaat een nieuwe mens.In Het lied van de cel neemt Siddhartha Mukherjee ons mee in de wereld van de cellen en verweeft hij de verhalen van wetenschappers, artsen en patiënten met zijn eigen ervaringen als arts en onderzoeker. Net als in zijn twee voorgaande boeken biedt hij de lezer een panoramische én intieme blik op wat het betekent om mens te zijn.https://www.standaarduitgeverij.be/product/het-lied-van-de-cel-9789403100227/

Basic Sciences. Biology -- Cellular Biology. --- 610 --- geneeskunde geschiedenis --- gezondheid --- santé --- Geneeskunde --- Menselijk lichaam --- Celbiologie --- 608.3 --- verpleegkunde --- cellen --- medische microbiologie, immunologie, bacteriologie en virologie als medisch specialisme --- History of human medicine --- Medical microbiology, virology, parasitology --- [UDC] 576

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"Preeminent author and researcher Sherry Turkle has been studying digital culture for over thirty years. Long an enthusiast for its possibilities, here she investigates a troubling consequence: at work, at home, in politics, and in love, we find ways around conversation, tempted by the possibilities of a text or an email in which we don't have to look, listen, or reveal ourselves. We develop a taste for what mere connection offers. The dinner table falls silent as children compete with phones for their parents' attention. Friends learn strategies to keep conversations going when only a few people are looking up from their phones. At work, we retreat to our screens although it is conversation at the water cooler that increases not only productivity but commitment to work. Online, we only want to share opinions that our followers will agree with - a politics that shies away from the real conflicts and solutions of the public square. The case for conversation begins with the necessary conversations of solitude and self-reflection. They are endangered: these days, always connected, we see loneliness as a problem that technology should solve. Afraid of being alone, we rely on other people to give us a sense of ourselves, and our capacity for empathy and relationship suffers. We see the costs of the flight from conversation everywhere: conversation is the cornerstone for democracy and in business it is good for the bottom line. In the private sphere, it builds empathy, friendship, love, learning, and productivity. But there is good news: we are resilient. Conversation cures. Based on five years of research and interviews in homes, schools, and the workplace, Turkle argues that we have come to a better understanding of where our technology can and cannot take us and that the time is right to reclaim conversation. The most human--and humanizing--thing that we do. The virtues of person-to-person conversation are timeless, and our most basic technology, talk, responds to o ur modern challenges. We have everything we need to start, we have each other"--Publisher's website.

Mass communications --- Sociology of culture --- Cell phones and teenagers. --- Internet addiction. --- Internet and teenagers. --- Neue Medien. --- Zwischenmenschliche Beziehung. --- Internet et adolescents --- Cyberdépendance --- Médias numériques --- Internet and teenagers --- Cell phones and teenagers --- Internet addiction --- Téléphones cellulaires et adolescents --- Téléphones cellulaires et adolescents --- Cyberdépendance --- Conversation --- Communication --- Online social networks --- Social interaction --- Digital media --- Technological innovations --- Social aspects --- Conversation. --- Online social networks. --- Social interaction. --- Technologies de l'information et de la communication --- Réseautage personnel (Informatique) --- Interaction sociale --- Médias numériques --- Technological innovations. --- Social aspects. --- Aspect social --- #SBIB:309H103 --- #SBIB:309H504 --- #SBIB:309H505 --- Communication Programs --- Communications Personnel --- Misinformation --- Personal Communication --- Communication Program --- Communication, Personal --- Personnel, Communications --- Program, Communication --- Programs, Communication --- Addiction, Internet --- Addiction to the Internet --- Addictive use of the Internet --- Compulsive Internet use --- Compulsive behavior --- Cellular telephones and teenagers --- Teenagers and cell phones --- Teenagers --- Teenagers and the Internet --- Human interaction --- Interaction, Social --- Symbolic interaction --- Exchange theory (Sociology) --- Psychology --- Social psychology --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Talking --- Colloquial language --- Etiquette --- Oral communication --- technological innovations --- Mediatechnologie / ICT / digitale media: sociale en culturele aspecten --- Code en boodschap: sociologische, antropologische benadering --- Code en boodschap: psychologische, psycho-analytische benadering --- Social Communication --- Communication, Social --- Communications, Social --- Social Communications --- Digitalisering --- ICT --- Communicatie --- Psychologie --- Maatschappij --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Communication - Technological innovations --- Digital media - Social aspects