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Je kent het wel: op een warme dag voorbij een afgeladen vol terras lopen en dan struikelen. Afgang, pech, vloeken, enkel verzwikt. De toeschouwers op het terras kijken je vol medelijden aan. Sommigen schieten je te hulp, anderen lachen ? al dan niet luidop.Wanneer een onderneming onverwacht failliet gaat, voelt dat voor de ondernemer als struikelen. Niet voor een vol terras, maar op het podium van een uitverkocht Sportpaleis. Wat dat met je doet, ervaarde ook Ruth Janssens toen haar alom gelauwerde start-up Small Teaser begin 2019 failliet verklaard werd. Struikelen in stijl is het relaas van haar persoonlijke strijd. Ruth biedt een doodeerlijke inzage in het leven van een beginnend ondernemer en deelt de waardevolle lessen die ze onderweg leerde. Ze laat ook verschillende experts aan het woord die hun visie op de zaak geven.Dit boek toont iedere ondernemer (in spe) wat ondernemen écht kan betekenen en leert je te struikelen in stijl, om nadien je weg des te sterker verder te zetten.Ruth Janssens startte in 2015 de beloftevolle start-up Small Teaser en legde in januari 2019 de boeken neer. Vandaag plant ze een nieuw ondernemersavontuur met een rugzak vol ervaring en opgedane lessen.Bron : http://www.standaardboekhandel.be

Business policy --- faillissementen --- ondernemen --- Ondernemerschap --- Faillissementen --- Ondernemen --- New business enterprises --- Bankruptcy --- Faillisement

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What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. 'The Art of the Start' will give you the essential steps to launch great products, services, and companies whether you are dreaming of starting the next Microsoft or a not-for-profit that's going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST Great Ideas for Starting Things including his field-tested insider's techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz. At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for 'Forbes', he has honed his best thinking about 'The Art of the Start'.

Entrepreneurship. --- New business enterprises. --- ondernemen --- businessplanning --- business marketing --- Business management --- ondernemingsplan --- bedrijfskunde --- bedrijfsbeleid --- New business enterprises --- Entrepreneurship --- Nouvelles entreprises --- Entrepreneuriat --- 658.116 --- Technologische ontwikkeling. Innovatie. Ondernemerschap --- Ondernemerschap --- Ondernemingsplannen --- Startende ondernemingen --- Ondernemingsplan --- Startende onderneming

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Fully revised and expanded for the first time in a decade, The Art of the Start 2.0 is Guy Kawasaki's classic bestselling guide to launching and making your new product, service or idea a success. This new edition has been expanded to reflect the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. The Art of the Start 2.0 will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start. 'The Art of the Start 2.0 is the ultimate entrepreneurship handbook. Kawasaki's generous wisdom, tips, and humour reflect his successes and failures. We can all benefit from his insights' Arianna Huffington, president and editor in chief, Huffington Post 'A successful entrepreneur requires three things: a garage, an idea, and this book - Guy's irrepressible guide to the raw essentials of life in a young company' Michael Moritz, Sequoia Capita Guy Kawasaki is the chief evangelist of Canva (an online design service) and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special adviser to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of Social Media and Enchantment. Bron : http://www.bol.com

businessplanning --- business marketing --- Business management --- Business policy --- ondernemingsplan --- bedrijfskunde --- bedrijfsbeleid --- New business enterprises. --- Entrepreneurship. --- Ondernemerschap --- Ondernemingsplannen --- Startende ondernemingen --- Ondernemingsplan --- Startende onderneming

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Ben Horowitz, cofounder of Andreessen Horowitz and one of Silicon Valley's most respected and experienced entrepreneurs, offers essential advice on building and running a startup-practical wisdom for managing the toughest problems business school doesn't cover, based on his popular ben's blog. While many people talk about how great it is to start a business, very few are honest about how difficult it is to run one. Ben Horowitz analyzes the problems that confront leaders every day, sharing the insights he's gained developing, managing, selling, buying, investing in, and supervising technology companies. A lifelong rap fanatic, he amplifies business lessons with lyrics from his favorite songs, telling it straight about everything from firing friends to poaching competitors, cultivating and sustaining a CEO mentality to knowing the right time to cash in. Filled with his trademark humor and straight talk, The Hard Thing About Hard Things is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures, drawing from Horowitz's personal and often humbling experiences.Bron : http://www.bookdepository.com

Startende ondernemingen --- Startup --- Bedrijfsstrategieën --- New business enterprises --- 584 --- Entrepreneurship --- Success in business --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- Management --- Muziekproductie en management --- Startende onderneming --- Bedrijfsstrategie

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Four-time New York Times bestselling author Gary Vaynerchuk offers new lessons and inspiration drawn from the experiences of dozens of influencers and entrepreneurs who rejected the predictable corporate path in favor of pursuing their dreams by building thriving businesses and extraordinary personal brands.In his 2009 international bestseller Crush It, Gary insisted that a vibrant personal brand was crucial to entrepreneurial success, In Crushing It!, Gary explains why that's even more true today, offering his unique perspective on what has changed and what principles remain timeless. He also shares stories from other entrepreneurs who have grown wealthier--and not just financially--than they ever imagined possible by following Crush It principles. The secret to their success (and Gary's) has everything to do with their understanding of the social media platforms, and their willingness to do whatever it took to make these tools work to their utmost potential. That's what Crushing It! teaches readers to do.In this lively, practical, and inspiring book, Gary dissects every current major social media platform so that anyone, from a plumber to a professional ice skater, will know exactly how to amplify his or her personal brand on each. He offers both theoretical and tactical advice on how to become the biggest thing on old standbys like Twitter, Facebook, YouTube, Instagram, Pinterest, and Snapchat; podcast platforms like Spotify, Soundcloud, iHeartRadio, and iTunes; and other emerging platforms such as Musical.ly. For those with more experience, Crushing It! illuminates some little-known nuances and provides innovative tips and clever tweaks proven to enhance more common tried-and-true strategies.Crushing It! is a state-of-the-art guide to building your own path to professional and financial success, but it's not about getting rich. It's a blueprint to living life on your own terms.Bron : https://www.bookdepository.com

Entrepreneurship --- Success in business --- Influence (Psychology) --- Social influence --- New business enterprises --- Internet marketing --- Branding (Marketing) --- Social media --- Economic aspects --- Branding --- Beïnvloeding --- Sociale media --- Cybermarketing --- Onlinemarketing --- Psychology --- Conformity --- Example --- Persuasion (Psychology) --- Brand name products --- Marketing --- Advertising --- Business starts --- Development stage enterprises --- How to start a business --- New companies --- Start-up business enterprises --- Start-up companies --- Start-ups (Business enterprises) --- Starting a business --- Startups (Business enterprises) --- Business enterprises --- Business incubators --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Social psychology --- Prestige --- Social pressure