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New social media technologies and strategies provide quick, easy solutions to many of the challenges faced by workplace training practitioners. Social media vehicles such as Twitter and Facebook, for example, can help trainers build learning communities, facilitate quick assignments, offer updates or follow-up tips, and otherwise extend the reach of the formal training event. Social Media for Trainers is the first how-to guide on the incorporation of social networking techniques into a trainer's repertoire. It covers the most popular Web 2.0 tools for instructor-created content (blogs), community-created content (wikis), micro-blogging (Twitter), and community sharing and interaction (Facebook), all with detailed instruction on conducting several training/training-related activities.Bron : http://www.amazon.com

Information society --- Social media --- Training --- Web 2.0 --- Formation Opleiding --- Réseaux Netwerken --- Sociale media --- World Wide Web --- Skills training --- Education --- Teaching --- User-generated media --- Communication --- User-generated content --- Sociology --- Information superhighway --- Coaching --- Sociale communicatie --- Managementvaardigheden --- Internet --- Informatiemaatschappij

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Il y a toujours eu des fausses nouvelles. De simples erreurs, des canulars ou, plus sérieusement, de la désinformation. Mais le phénomène se présente aujourd?hui sous un nouveau jour. À cause de la prolifération des messages que permettent les réseaux sociaux, l?effet est viral. Comment, dans cet univers en réseau, les citoyens peuvent-ils s?assurer de la véracité des informations qui leur sont transmises?? Les mécanismes qui permettaient leur validation dans le monde des médias traditionnels semblent appartenir à une autre époque. Les journalistes doivent-ils repenser leur rôle?? Peut-on faire confiance à Facebook qui dit multiplier les efforts pour débusquer les faussetés sur sa plateforme?? Que faut-il attendre des chercheurs ? L?État a-t-il un rôle à jouer?? Comment les critères du vrai et du faux se définissent-ils?? Bref, comment déterminer la valeur de l?information dans les sociétés démocratiques?? C?est la question essentielle que pose le problème des fausses nouvelles. Bron : http://www.pulaval.com

Fausses nouvelles --- Presse --- Médias sociaux --- Démocratie et médias --- Objectivité --- Journalism --- General ethics --- Mass communications --- Fake news --- Disinformation --- Mass media --- Objectivity --- Journalistiek --- Nieuwsgaring --- Social media --- News, Fake --- Hoaxes --- Writing (Authorship) --- Literature --- Publicity --- User-generated media --- Communication --- User-generated content --- Political aspects --- Reizen --- Ziekte --- Vliegen (werkwoord) --- Presse - Objectivité

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"Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more information, fresh examples and case studies, and new chapters on native advertising, video marketing, and the Internet of Things.Ryan deals with key topics in detail, including: search marketing, social media, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. He will help readers to: - choose online marketing channels to get their products and services to market - understand the origins of digital marketing and the trends that are shaping its future - achieve a competitive edge"-- "The world of digital media is changing at a phenomenal pace. Constantly evolving technologies are transforming not just how we access our information but how we interact and communicate with one another on a global scale. Understanding Digital Marketing is a practical, no-nonsense guide to web-marketing, the rules of new media and researching the new generation of digital consumers. Clear, informative and entertaining, it covers key topics such as search marketing, social media, Google, mobile marketing, affiliate marketing, email marketing, performance marketing, customer engagement and digital marketing strategies. One of the best-selling books in the industry, this fourth edition of Understanding Digital Marketing has been thoroughly revised with more information, fresh examples and case studies, and the latest developments in the industry. Complete with in-depth insider accounts of digital marketing successes from internationally recognised brands and digital marketing campaigns, it is essential reading for both practitioners and students alike"--

Internet marketing. --- Social media. --- Strategic planning. --- Goal setting (Strategic planning) --- Planning, Strategic --- Strategic intent (Strategic planning) --- Strategic management --- Planning --- Business planning --- User-generated media --- Communication --- User-generated content --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Internet marketing --- Social media --- Strategic planning --- E-books --- E-marketing --- Onlinemarketing --- BUSINESS & ECONOMICS / Advertising & Promotion. --- BUSINESS & ECONOMICS / E-Commerce / Internet Marketing. --- BUSINESS & ECONOMICS / Marketing / General.

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How to Improve the Return on Your Social Marketing Investment more than adequately covers this increasingly important topic, as social media begins to take its rightful place on the center stage of not just marketing but a number of business disciplines. ROI of Social Media is an excellent analysis of the current landscape. I cannot recall any book that singularly tackles ROI at this level, most media books simply give a passing reference or chapter on ROI, this is the first comprehensive study . (Larry Weber, Founder and chairman of W2 Group, Formerly of Weber Shandwick). We know that for 2011 and the foreseeable future, ROI is one of the top priorities for the social media strategist at many companies, ROI of Social Media is the right book at the right time as social media strategist are needing to work the various department within the enterprise and show that the investments in social tactics and tools are a good investment. The 15 case studies contained in this book will help the social media strategist understand how global brands are successfully using social marketing to connect to their audience . (Jeremiah Owyang, Partner, Altimeter Group). The ROI of Social Media is a must-read for any business looking to get the most out of their investments in social marketing. It sets the stage for marketers to interact with influencers, individuals and consumers and explains the relationships between them. This book breaks down into simple terms both dollars and sense for social marketers to live by. Fundamentals, strategies and tactics ...this book has it all. The ROI of Social Media will be the dog-eared book that sits on the corner of your desk used to prove many a point . (John Lovett, Senior Partner & Principal Consultant, Web Analytics Demystified). Analytics are the core to a consistently successful marketing program. This book offers the metrics to manage social marketing programs, to measure their success, to diagnose underperforming elements, and to deliver extraordinary results. Kudos to this team of marketers in putting this essential book together . (Professor JC Larreche, InSEAD, Author of The Momentum Effect ).Bron : http://www.bol.com

Internet marketing. --- Social media --- Online social networks --- Social marketing. --- Marketing. --- Economic aspects. --- Cause related marketing --- Marketing, Social --- Social cause marketing --- Marketing --- Electronic social networks --- Social networking Web sites --- Social networks --- Sociotechnical systems --- Web sites --- User-generated media --- Communication --- User-generated content --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Virtual communities --- Sociale communicatie --- Internet --- Sociale marketing --- Marketingmix --- Internet marketing --- Social marketing --- Economic aspects --- E-books --- Réseaux sociaux --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Cyber-marketing

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Proven strategies for harnessing the power of social media to drive social change. Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four wings of the Dragonfly Effect-and how they work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change. Bron : http://www.bol.com

Internet marketing --- Internet --- Social change. --- Social entrepreneurship. --- Social media --- Social responsibility of business. --- Political aspects. --- Social aspects. --- sociale netwerken --- Social change --- Mass communications --- sociale media --- Social psychology --- Marketing sur Internet --- Médias sociaux --- Entrepreneuriat social --- Entreprises --- Changement social --- Political aspects --- Aspect politique --- Aspect social --- Responsabilité sociale --- Social entrepreneurship --- Social responsibility of business --- 658.8.134 --- Entrepreneurship --- Change, Social --- Cultural change --- Cultural transformation --- Societal change --- Socio-cultural change --- Social history --- Social evolution --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Marketing --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- User-generated media --- Communication --- User-generated content --- Social aspects --- Electronic marketing. E-commerce --- Social responsibility --- Sociale communicatie --- Verandering --- Maatschappelijke ontwikkelingen --- Cybermarketing --- Communicatiestrategieën --- Marketingstrategieën --- Maatschappelijke ontwikkeling --- Communicatiestrategie --- Marketingstrategie --- Onlinemarketing