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The virtual customer : a new paradigm for improving customer relations in libraries and information services ; Satellite Meeting Sao Paulo, Brasil, August 18-20, 2004 = O cliente virtual : um novo paradigma para melhorar o relacionamento entre clientes e servicos de informacao e bibliotecas ; Reuniao Satelite Sao Paulo, Brasil, August 18-20, 2004 = L'usager virtuel : un nouveau paradigme pour ameliorer le service a la clientele dans les bibliotheques et services d'information ; Colloque Satellite Sao Paulo, Brasil, August 18-20, 2004 = El cliente virtual : un nuevo paradigma para mejorar el relacionamento entre clientes y servicios de informacion y biblioteca ; Reunion Satelite Sao Paulo, Brasil, August 18-20, 2004
Authors: --- ---
ISBN: 3598218451 9786613403391 3598440170 1283403390 9783598218453 Year: 2005 Volume: 117 Publisher: Munchen, Germany : K.G. Saur,

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Abstract

For several years the concept of ""virtual client"" or ""virtual customer"" has been part of the world of libraries and information services. This publication contains the proceedings of a satellite meeting on this topic, organized by the Management and Marketing Section of IFLA and held in Sao Paulo, Brazil in August 2004. It contains papers from more general points of views such as the democratization of access to digital information to more specific questions such as virtual libraries and new services, not forgetting user and librarian education, web site design, more specialized information

Keywords

Electronic reference services (Libraries) --- Services de référence électroniques --- Internet access for library users --- Bibliotheques --- Relations avec la clientele --- Internet dans les bibliotheques --- Bibliotheques virtuelles --- Utilisateurs des bibliotheques --- Satisfaction des utilisateurs --- Electronic reference services (Libraries). --- Information services. --- Internet access for library users. --- Internet in library reference services. --- Libraries. --- Libraries and the Internet. --- BPB0510 --- 024-052 --- Bibliotheekgebruikers. Benutzerforschung. User Studies --- 024-052 Bibliotheekgebruikers. Benutzerforschung. User Studies --- Services de référence électroniques --- 021.63*2 --- 021.63*2 Bibliotheeknetten en WWW, Internet, GOPHER --- Bibliotheeknetten en WWW, Internet, GOPHER --- Customer relations --- Information services --- Libraries --- Library Internet access for users --- Public access to the Internet in libraries --- User access to the Internet in libraries --- Library users --- Multimedia library services --- Public access computers in libraries --- Data collection services --- Information brokers --- Information centers --- Information science service organizations --- Information service providers --- Providers of information services --- Information retrieval --- Information science --- Documentation --- Research --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Public institutions --- Librarians --- Management --- Marketing --- Library automation --- Computer architecture. Operating systems --- Documentation, Services de --- Relations publiques --- Gestion --- Digital libraries --- Bibliothèques virtuelles --- Bibliothèques --- Congresses --- Congrès --- Relations avec la clientèle --- Internet dans les bibliothèques --- Utilisateurs des bibliothèques --- Intelligence work (provision of services) --- Informatiebemiddeling. --- Digital libraries. --- Libraries - Public relations - Congresses. --- Customer relations - Management - Congresses. --- Information services - Marketing - Congresses. --- Internet access for library users - Congresses. --- Bibliotheques - Relations publiques - Congres. --- Relations avec la clientele - Gestion - Congres. --- Documentation, Services de - Gestion - Congres. --- Internet dans les bibliotheques - Congres. --- Bibliotheques virtuelles - Congres. --- Utilisateurs des bibliotheques - Congres. --- Bibliotheques - Satisfaction des utilisateurs - Congres.

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