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Distribution strategy --- Antwerp

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Building Distinctive Brand Assets is for anyone with a brand logo, font or colour scheme, and is essential reading for those who have wondered if (or have been told) it's time for a change. Readers will learn how to set up a long-term strategy to build a strong brand identity, and how to make use of knowledge, metrics and management systems in order to build and protect a brand's Distinctive Assets.Building Distinctive Brand Assets is divided into three sections that capture the processes involved in brand asset creation, implementation and ongoing management. The first section is focuses on strategy, and covers how Distinctive Assets are created and their role in a broader brand equity building. The second section covers measurement approaches, and how to use and interpret key metrics. The third section delves into the strengths and weaknesses of different types of assets and introduces the idea of a Distinctive Asset palette. This section also outlines how to set up a Distinctive Asset management system to provide an early warning system to identify potential threats before they evolve into major issues.

Product strategy --- Branding (Marketing) --- Merken --- Bedrijfsimago

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How to: design an enjoyable and/or efficient shopper experience. adapt your retail format to new societal trends while keeping the retail brand differentiating. Energise supplier-retailer relationships and face the challenges ahead in an open and a collaborative way. Retail is going through tremendous change as a result of new types of competitors and ever higher consumer expectations. An abundance of products, media and data has become available. Digitisation and the demand for an inclusive and a sustainable society call for new ways of defining the future together. Everyone needs to be mobilised, and the category level holds the right meeting point for suppliers and retailers. The Retail Innovation Toolkit offers practical tools and case studies on the way forward, so that professionals on both retail and supplier sides can start addressing category challenges immediately. The 42 tools help professionals to analyse, grow, innovate and even reinvent categories in a fun and a quick manner. The Category Management concept is refreshed by integrating tools from Experience Design and Product Innovation to create a new set of innovation skills and mobilise collaboration within and among retailer and supplier organisations. This is an excellent toolkit with practical approaches to growing the category and reinventing the retail game.

Consumer behavior --- Distribution strategy --- retailmarketing --- consumentengedrag --- Marketing ; detailhandel

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Product strategy --- Business management --- industriële vormgeving --- innovatiemanagement --- vormgeving --- management --- ontwerpen --- productontwikkeling --- bedrijfsleer --- creativiteit

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Met gemiddelde prestaties win je geen wedstrijd. Daarom is je onderscheiden zeer belangrijk. Te vaak kijken we hiervoor naar de directe omgeving en concurrenten. Hoe meer u hiernaar kijkt, hoe meer u erop gaat lijken. En dat is nu juist niet de bedoeling.Als u onderscheidend wilt zijn, kunt u niet anders dan innoveren. En gelukkig is innovatie eigenlijk best makkelijk, zolang u uw gezond verstand gebruikt. En combineert. Branchmarking staat voor het slim toepassen van branchevreemde best practices binnen uw eigen organisatie om zo onderscheidend te worden. En te blijven.Antennecreativiteit is de spil van het boek. Want waarom steeds het wiel opnieuw uitvinden? De hele wereld is een grote boekenkast vol ideeën die wachten om opnieuw en elders gebruikt te worden. U hoeft alleen de juiste ideeën er maar uit te pikken en toe te passen.In dit boek komt u veel best practices tegen uit diverse branches en landen. U zult zien dat er veel te leren is van geschiedenis, biologie en andere wetenschappen.- Hoe verbreed u uw inkomsten ?- Hoe verdient u geld met het uitvergroten van uw zwakke punt ?- Hoe kunt u mensen gratis voor u laten werken ?- Hoe levert u de ultieme service ?Dit boek stelt dat veel van wat u ooit hebt geleerd over innovatie onzin is. En dat u het lekker mag vergeten. Uiteindelijk gaat het maar om één ding: hoe kunt u echt succesvol innoveren?Bron : http://www.managementboek.nl

Economic production --- Organization theory --- Product strategy --- Innovatie --- Veranderingsmanagement --- Creativiteit --- Strategisch management --- Musiceren --- Kostenbeheersing --- productontwikkeling --- innovaties --- bedrijfsbeleid --- innovation