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Depuis la parution de cet ouvrage en 2006, Internet a continué de bouleverser radicalement le monde de la publicité. Pour se démarquer dans le domaine, il est impératif de savoir exploiter toutes les possibilités qu’offrent la presse écrite, les médias audiovisuels traditionnels et, véhicule désormais incontournable, le Web. Susciter la rencontre entre un produit et son public est un métier autant qu’un art. Mais comment s’y retrouver dans ce paysage complexe et changeant ? Experts reconnus de la publicité et des communications, les auteurs apportent des réponses claires et actuelles à toutes les questions que l’on doit se poser en matière de placement média. Cette nouvelle édition a été entièrement revue pour rendre compte des derniers développements et anticiper les évolutions les plus prometteuses pour l’élaboration de stratégies publicitaires.

Advertising media planning. --- Mass media and publicity. --- Advertising, Newspaper. --- Newspaper advertising --- Publicity and mass media --- Advertising media, Choice of --- Advertising media selection --- Media planning in advertising --- Newspapers --- Publicity --- Plans médias. --- Médias et publicité. --- Publicité dans les journaux. --- Publicité sur Internet. --- Campagnes publicitaires. --- Internet advertising. --- Advertising campaigns. --- Campaigns, Advertising --- Market surveys --- Advertising --- Electronic commerce --- marketing --- médias --- communications --- publicité --- campagnes publicitaires --- internet --- gestion

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Jon Mee explores the popular democratic movement that emerged in the London of the 1790s in response to the French Revolution. Central to the movement's achievement was the creation of an idea of 'the people' brought into being through print and publicity. Radical clubs rose and fell in the face of the hostile attentions of government. They were sustained by a faith in the press as a form of 'print magic,' but confidence in the liberating potential of the printing press was interwoven with hard-headed deliberations over how best to animate and represent the people. Ideas of disinterested rational debate were thrown into the mix with coruscating satire, rousing songs, and republican toasts. Print personality became a vital interface between readers and print exploited by the cast of radicals returned to history in vivid detail by Print, Publicity, and Popular Radicalism. This title will also be available as Open Access.

Mass media and public opinion --- Mass media and publicity --- Radicalism --- Politics and literature --- Popular culture --- History --- Culture, Popular --- Mass culture --- Pop culture --- Popular arts --- Communication --- Intellectual life --- Mass society --- Recreation --- Culture --- Literature --- Literature and politics --- Extremism, Political --- Ideological extremism --- Political extremism --- Political science --- Publicity and mass media --- Publicity --- Public opinion and mass media --- Public opinion --- Political aspects --- London --- Radicalism (historical) --- Thelwall --- Thomas Hardy --- Thomas Paine --- William Godwin

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The current media landscape is often attributed a tendency to disclosure and openness. Social network sites blur the boundaries between the private and the public, platforms such as WikiLeaks and OpenLeaks publish secret material, while file-sharing networks and open-content licenses make previously proprietary content publicly accessible. These developments are intertwined with, at first sight, opposing tendencies of containment, control and closure. Communication on the Internet is becoming increasingly linked to the mediation of individual private sector actors such as Google or Facebook. Online and offline, new information and communication technologies are enabling more and more comprehensive forms of surveillance while the re-use of data takes place in camera. The contributions of this volume deal with different aspects of this complex field of tension. Der gegenwärtigen Medienlandschaft wird häufig eine Tendenz zur Offenlegung und Offenheit zugeschrieben. Social Network Sites lassen die Grenzen zwischen Privatem und Öffentlichem verschwimmen, Plattformen wie WikiLeaks und OpenLeaks veröffentlichen geheimes Material, über Filesharing-Netzwerke und open-content-Lizenzen werden vormals proprietäre Inhalte offen zugänglich gemacht. Verflochten sind diese Entwicklungen mit auf den ersten Blick gegenläufigen Tendenzen der Eingrenzung, der Kontrolle und der Schließung. Kommunikation im Internet bindet sich immer mehr an die Vermittlung einzelner privatwirtschaftlicher Akteure wie Google oder Facebook, online wie offline ermöglichen neue Informations- und Kommunikationstechnologien immer umfassendere Formen der Überwachung, während die Weiterverwendung von Daten unter Ausschluss der Öffentlichkeit stattfindet. Die Beiträge des vorliegenden Bandes befassen sich mit unterschiedlichen Aspekten dieses komplexen Spannungsfeldes.

Mass media --- Online social networks. --- Data protection. --- Mass media and culture. --- Mass media and publicity. --- Freedom of information. --- Privacy, Right of. --- Communication policy. --- Social aspects. --- Public opinion. --- Freedom of information --- Information, Freedom of --- Liberty of information --- Right to know --- Publicity and mass media --- Culture and mass media --- Data governance --- Data regulation --- Personal data protection --- Protection, Data --- Electronic social networks --- Social networking Web sites --- Invasion of privacy --- Privacy, Right of --- Right of privacy --- Communication --- Communication and state --- State and communication --- Law and legislation --- Government policy --- Civil rights --- Freedom of speech --- Intellectual freedom --- Telecommunication --- Publicity --- Culture --- Electronic data processing --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Libel and slander --- Personality (Law) --- Press law --- Computer crimes --- Confidential communications --- Data protection --- Right to be forgotten --- Secrecy --- Virtual communities --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Aufsatzsammlung --- Massenmedien --- Datenschutz --- Privatheit --- Öffentichkeit --- Personenbezogene Daten