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Cross-cultural' a prepossessing word that already introduced the title of another book published by the Censydiam Institute, Cross-culturally Correct Marketing (1997)? Nothing but a vogue word in this world of 'global' consumer research? Quite the contrary. Censydiam, or Center for Systematic Diagnosis in Marketing, indeed provides an insight into how consumers of various cultures - or civilizations - relate to identical psychological drives. In this sequal to Cross-culturally Correct Marketing, staff members of Censydiam have taken the definition of 'culture' further than its pureley anthropological or material sense.

Consumer behavior --- Consumentengedrag. --- Consumentisme. --- Consumer behavior. --- Interculturele communicatie. --- Interculturele marketing. --- Marketing. --- Marketing --- Marktonderzoek --- Interculturele verhoudingen --- Interculturele communicatie --- Communicatie --- Consumentengedrag --- E100893.jpg --- Marketing ; globalisering --- 369.1 --- marketing --- 658.81 --- #KVHB:Consumenten --- #KVHB:Cross-culturele psychologie --- #KVHB:Marketing --- 658.89.013 --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- marketing, marktonderzoek, marktanalyse --- Consumentengedrag. Koopgewoonten. Psychologie van de consument --- Human behavior --- Consumer profiling --- Market surveys --- Interculturaliteit --- Financiewezen --- Verpleegkunde