Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Corporate finance

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Corporate communication --- Communicatiestrategieën --- Communicatiemanagement --- Bedrijfscommunicatie --- Marketingcommunicatie --- Reputaties --- Corporate image --- Communicatiestrategie --- Reputatie

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Corporate budget --- budgettering --- marketing --- Marketing --- Marketingbudgetten --- Budgettering --- Marketingplanning --- Marketingbudget --- Financiewezen

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Financieel management --- Management financier --- Périodiques --- Tijdschriften --- Corporate finance --- Flanders --- Brussels

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR significance of brands company-to-employee. It places the management of brands at the senior level of management as it radiates throughout the organization. In this groundbreaking book, international branding thought leaders, Mary Jo Hatch and Make Schultz explain how a company's brand is just as important to ÒoutsidersÓÑpoliticians, suppliers, and analysts as it is to company insiders. They show how only the corporate brand can integra

reclame --- #KVHB:Marketing --- #KVHB:Merken --- Branding (Marketing) --- Corporate culture. --- Corporate image. --- Branding (Marketing). --- Corporate image --- Corporate culture --- Management Styles & Communication --- Management --- Business & Economics --- Entreprises --- Culture d'entreprise --- Stratégie de marque --- Image --- Stratégie de marque --- Brand name products --- Culture, Corporate --- Institutional culture --- Organizational culture --- Company image --- Corporate identity --- Marketing --- Advertising --- Corporations --- Organizational behavior --- Business anthropology --- Industrial design coordination --- Sociological aspects --- Public relations --- E-books