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Handbook of communication and corporate reputation
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ISBN: 0470670983 1119061237 1118335538 111833549X 1784020974 111833552X 1118335457 1299402259 9781118335451 9780470670989 9781119061236 Year: 2015 Publisher: Somerset Wiley

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With the latest insights from the world of communication studies into the nature of corporate reputation, this new addition to Wiley-Blackwell's series of handbooks on communication and media reflects the growing visibility of large businesses' ethical profiles, and tracks the benefits that positive public attitudes can bring. Serves as the definitive research collection for a fast-growing field featuring contributions by key international scholars Brings together state-of-the-art communication studies insights on corporate reputation Identifies and addresses the lacunae in the research literature Applies new theoretical frameworks to corporate reputation

Business as unusual : my entrepreneurial journey, profits with principles.
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ISBN: 0954395956 Year: 2008 Publisher: West Sussex : Anita Roddick Books,

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Flaunting a title like Business as Unusual, Anita Roddick's company biography is anything but your run-of-the-mill book on how to create, nurture, and run a successful company. While it does give a firsthand account of the birth of The Body Shop and Roddick's own particular leadership style of creative (and sometimes chaotic) passion, it doubles as a clarion call for business to tackle the big issues of life alongside the pursuit of profits, with heart, soul and conscience. Roddick grew up in a large Italian immigrant family in small town in blue-collar England, where she was instilled with an intense work ethic and an irreverent, entrepreneurial spirit. Though she admits to having opened her first Body Shop as a way to make ends meet, Roddick developed the company around her zealous belief that, since there is "no more powerful institution in society than business ... it is more important than ever before for business to assume a moral leadership in society." Her concern for protecting The environment and indigenous people's cultures, and of seeing all of life as interconnected, have directed the growth of the company and inspired much of this book. Her account moves from an initial description of what she sees as the problem with "business as usual," through a history of The Body Shop as illustrating her philosophies on fostering passionate activism, building community, making it as a woman, and succeeding in business. Though Roddick's tone occasionally lapses into what might be interpreted as a rather self-righteous one (particularly in her references to most of the company's competition as merely "imitation"), it is driven by a feisty belief in her ideals. The chapter that describes The Body Shop launch into the U.S. market and its subsequent problems with intense competition is not exactly an American love-fest, but for those readers on this side of the Atlantic who don't take themselves too seriously, it's an informative and often amusing take on the trials of cross-cultural Marketing. While praise of The Body Shop's good deeds to date is woven into much of what she discusses, Roddick is not afraid of being honest. Indeed, she presents some of the company's less flattering underbelly, such as a failed experiment in trading directly with an indigenous tribe and the unsuccessful "reorganization" of the company by an unresearched external consultant, which is far more daring than most business leaders are in discussing their corporate offspring. The book would have benefited from a more detailed and less defensive presentation of the media storm that surrounded the company from 1992 to 1994 (which comes dangerously close to being a diatribe), but Roddick's conversational writing style--extremely effective in relaying fervent dedication--doesn't leave room for a lot of legal analysis.


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Social intrapreneurism and all that jazz : how business innovators are helping to build a more sustainable world
Authors: --- ---
ISBN: 1351287753 1783530529 1783530510 9781783530526 9781783530519 1783530723 9781783530724 9781783530656 1783530650 9781783530724 9781351287753 9781351287760 1351287761 Year: 2014 Publisher: Sheffield, [England] : Greenleaf Publishing,

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A growing wave of "social intrapreneurs" are using the power of large companies to create solutions to address societal problems. Distilling insights from 40 social intrapreneurs this book brings to life how business can be more than just profit-maximizing.


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Ethisch ondernemen duurt het langst. : Handboek bedrijfsethiek.
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ISBN: 9789038225081 Year: 2015 Publisher: Gent Academia Press

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Het is vandaag bon ton om het over ethisch ondernemen, duurzaam ondernemen, maatschappelijk verantwoord of betrokken ondernemen te hebben. Ook de term sociaal ondernemen heeft zijn intrede gedaan. Nochtans worden we voortdurend geconfronteerd met bedenkelijke praktijken (financiële en andere) in de bedrijfswereld. Deze gebeurtenissen werpen een schaduw over alle mooie principes en het geloof dat ethisch ondernemen ook succesvol kan zijn. Dit boek wil studenten confronteren met de economische, sociale en ecologische grenzen van onze samenleving. Het start met de verduidelijking van de termen filosofie en ethiek. Daarna wordt het gedachtegoed van een aantal belangrijke filosofen uit de Griekse oudheid, de middeleeuwen, de renaissance, de verlichting, de 20ste en 21ste eeuw besproken. Het tweede deel gaat over bedrijfsethiek, met inbegrip van maatschappelijk verantwoord ondernemen, duurzaam ondernemen, sociaal ondernemen en sociale economie. De drie belangrijkste ethische modellen uit de westerse zakenethiek worden toegelicht en tot slot wordt een stappenplan uitgewerkt om een ethische casus uit de bedrijfswereld te kunnen beoordelen. Aan de hand van actuele voorbeelden en cases wordt de inhoud geïllustreerd, daarnaast wordt er online aanvullende informatie aangeboden.


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De essentie van China : communicatie - zakendoen - marketing
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ISBN: 9789046901564 Year: 2012 Publisher: Bussum Coutinho

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Lange tijd was China een land ergens in het verre Oosten waar niemand een precies beeld van had. Vandaag haalt China dagelijks het nieuws: de invloed en de aantrekkingskracht van China lijken grenzeloos. Hoe is het echter gesteld met onze kennis van het land? Hoe scherp is het beeld dat we hebben? Hoe is dat beeld ontstaan en waarop is het gebaseerd? Het boek bestaat uit twee delen. Het eerste deel belicht de Chinese cultuur en maatschappij met onderwerpen als geografie, bevolking, geschiedenis, taal, cultuurverschillen met het Westen, filosofie en politiek. Het tweede deel gaat over zakendoen en marketing in China. Aan de orde komen bedrijfscultuur, arbeidsmarkt, economie, wetgeving, netwerken, strategisch denken en communicatie. Praktische voorbeelden en toelichtingen van ervaringsdeskundigen wisselen de theorie af.


Book
Activer l'économie circulaire : comment réconcilier l'économie et la nature
Authors: ---
ISBN: 9782212563887 2212563884 Year: 2015 Publisher: Paris : Eyrolles,

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La 4e de couverture indique "Que ce soit d'un point de vue économique, social, environnemental ou même sanitaire, le gâchis est partout. Il est à la croisée de la plupart des maux actuels : pollution, réchauffement climatique, raréfaction des ressources, de la biodiversité et impacts sur notre santé. Ce sont ces constats et ces aberrations qui nous incitent chaque jour à penser et à agir différemment pour accompagner un changement profond de pensée et de modèle sociétal"


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Flourishing enterprise : the new spirit of business
Authors: --- --- --- --- --- et al.
ISBN: 9780804789134 Year: 2014 Publisher: Stanford Stanford Business Books

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The notion of responsible business has infiltrated our markets, and going green is now a part of our mindset. But, sustainability as we know it is not enough. Flourishing-the aspiration that humans and life in general will thrive on the planet forever-should be a key goal for every business today. This is a bold concept, like sustainability was a decade ago. Just as sustainability has become a matter of course, so too will flourishing become a cornerstone of business tomorrow.How are companies to attain this big-picture goal? Drawing together decades of research along with in-depth interviews, Flourishing Enterprise argues that many strategic, organizational, and operational efforts to be sustainable reach the potential of flourishing when they incorporate one additional ingredient: reflective practices. Offering more than a dozen such practices, this book leads readers down a path to greater business success, personal well-being, and a healthier planet.Readers will find that adding reflective practices to existing business efforts does not require more work; it simply changes the way we do our work and, more importantly, the results we achieve. Cultivating emotional and spiritual health is the next frontier; this future-oriented guide develops these core competencies while stretching the ongoing conversation about profitable, sustainable business.


Book
Strategic Corparate Social Responsibility : stakeholders in a Global Environment.
Authors: ---
ISBN: 9781412974530 1412974534 Year: 2011 Publisher: Los Angeles Sage

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Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

China and capitalism
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ISBN: 9882206697 128270852X 9786612708527 9882203833 9622097839 9622097847 9789882203839 9789882206694 9789622097834 9789622097841 9781282708525 6612708522 Year: 2006 Publisher: Hong Kong : Hong Kong University Press,

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This book describes China's encounter with capitalism from the sixteenth century to the twentieth century. It poses poignant questions in simple language, guides the reader through a complex literature and presents a unique point of view.


Book
Design thinking for the greater good
Authors: --- ---
ISBN: 0231545851 9780231545853 9780231179522 0231179529 Year: 2017 Publisher: New York

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Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies-and provide a practical roadmap for readers to implement these tools.The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

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