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The gap between who designers and developers imagine their users are, and who those users really are can be the biggest problem with product development. Observing the User Experience will help you bridge that gap to understand what your users want and need from your product, and whether they'll be able to use what you've created. Filled with real-world experience and a wealth of practical information, this book presents a complete toolbox of techniques to help designers and developers see through the eyes of their users. It provides in-depth coverage of 13 user experience research

Production management --- Consumer behavior --- Information Technology --- General and Others --- Human-computer interaction. --- User interfaces (Computer systems) --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Computer-human interaction --- Human factors in computing systems --- Interaction, Human-computer --- Human engineering --- User-centered system design

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Melds psychology, marketing, and the art of design to explain why we're susceptible to certain persuasive techniques and designs. Discover how we're wired for certain sales techniques, why we fall for them, and learn online design techniques you can use for good or evil. Explores more than sixty persuasive online design patterns and shows you how to replicate the same techniques on your own site. Groups chapters by the seven deadly sins.

Psychologie. --- Verkooptechnieken. --- Marketing --- Websites ontwerpen. --- Consumentengedrag. --- Beïnvloeden. --- Web sites --- Selling --- Consumer behavior. --- Persuasion (Psychology). --- Internet. --- Design --- Psychological aspects. --- Interactive multimedia --- User interfaces (Computer systems) --- Persuasion (Psychology) --- 770.7 --- 770.6 --- 528.52 --- interaction design --- interactief design --- interactiviteit --- human-computer interaction --- interfaces --- user interfaces --- verleiding --- consumenten --- consumentengedrag --- technologie --- design research --- designtheorie --- Computer interfaces --- productdesign --- productdesign ; 1995 --- -Design --- multimedia --- websites --- marketing --- marketingstrategie --- Creation (Literary, artistic, etc.) --- Interfaces, Computer --- Computer input-output equipment --- Interface circuits --- Hypermedia systems --- Interactive media --- Computer software --- Communication --- Conformity --- Influence (Psychology) --- Propaganda --- Psychology, Applied --- Web site development --- Microformats --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction --- Psychological aspects --- interaction design, participatory design, social design --- productdesign, filosofie, esthetiek en kritiek --- informatica-data-,telecommunicatie, internet, ontw., programmeren, beheren van internetsites --- Authorship