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Public relations : writing and media techniques
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ISBN: 9780205873340 0205873340 Year: 2013 Publisher: New Jersey : Pearson Education,

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Public Relations Writing and Media Techniques is the most comprehensive and up-to-date public relations writing text available. With real-world examples of award-winning work by PR professionals, this new edition continues to help students master the many techniques needed to reach a variety of audiences in today's digital age. The text thoroughly integrates new communication technologies—the Internet, Webcasting, etc.—and shows students the many techniques currently in use to reach a variety of audiences. Clearly written and well-organized, this book emphasizes the nuts and bolts of writing, producing, and distributing public relations materials through traditional and social media. The author provides step-by-step procedures illustrated by examples from actual campaigns to engage today's students. This text also serves as an invaluable resource for public relations practitioners in the field.


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The fourth genre : contemporary writers of/on creative nonfiction
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ISBN: 9780205172771 0205172776 Year: 2012 Publisher: Boston : Pearson,

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This best-selling anthology is a comprehensive and indispensable introduction to the way creative nonfiction is written today. The Fourth Genre offers the most comprehensive, teachable, and current introduction available today to the cutting-edge, evolving genre of creative nonfiction. While acknowledging the literary impulse of nonfiction to be a fourth genre equivalent to poetry, fiction, and drama, this text focuses on subgenres of the nonfiction form, including memoir, nature writing, personal essays, literary journalism, cultural criticism, and travel writing. This anthology was the first to draw on the common ground of the practicing writer and the practical scholar and to make the pedagogical connections between creative writing practice and composition theory, bridging some of the gaps between the teaching of composition, creative writing, and literature in English departments.

Plot & structure : techniques and exercises for crafting a plot that grips readers from start to finish
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ISBN: 158297294X 9781582972947 Year: 2004 Publisher: Cincinnati: Writer's Digest Books,

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The second book in the Write Great Fiction series, Plot and Structure offers clear and concise information on creating a believable and engaging plot that readers can't resist. Written by award-winning thriller and suspense author James Scott Bell, this handy instruction guide provides: Easy-to-understand techniques on every aspect of plotting and structure, from brainstorming story ideas to building scenes, and from using subplots to crafting knock-out endings; Engaging exercises, perfect for writers at any level and at any stage in their novel; Practical and encouraging guidance from one of the most respected writers publishing today; Full of diagrams, plot brainstormers, and examples from popular novels, mastering plot and structure has never been so simple.


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Academic English : writing a research article : arts, humanities and law
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ISBN: 9789038222424 9038222424 Year: 2013 Publisher: Gent Academia Press

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Are you a doctoral student or a researcher in the field of Arts, Humanities or Law ?Would you like to present your research in a well-structured and readable manner ? This book shows you how to make sure your article receives the attention it deserves.Advanced Academic English: Writing a Research Article addresses the following questions:How can I acquire an academic writing style ? How can I develop an elaborate and accurate academic vocabulary ? How can I integrate the literature into my paper ? How can I structure an introduction ? How can I construct an argumentative paper ? How can I interpret and evaluate my data in relation to the problem at hand ? How can I write a concise but self-explanatory abstract ? You can find an answer to these questions by doing a variety of task-based and process-based learning activities, such as filling in the gaps, rewriting sentences and paragraphs, and offering peer feedback. Several language focus sections deal with grammar topics related to the writing process of a research article. Moreover, the reference section offers detailed background information about relevant language and field-specific examples.Bron : http://www.lannoocampus.be


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Storytelling for virtual reality : methods and principles for crafting immersive narratives
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ISBN: 9781138629653 9781138629660 9781315210308 9781351809238 Year: 2018 Publisher: New York; London Routledge, Taylor & Francis Group

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Storytelling for Virtual Reality serves as a bridge between students of new media and professionals working between the emerging world of VR technology and the art form of classical storytelling. Rather than examining purely the technical, the text focuses on the narrative and how stories can best be structured, created, and then told in virtual immersive spaces. Author John Bucher examines the timeless principles of storytelling and how they are being applied, transformed, and transcended in Virtual Reality. Interviews, conversations, and case studies with both pioneers and innovators in VR storytelling are featured, including industry leaders at LucasFilm, 20th Century Fox, Oculus, Insomniac Games, and Google.


Book
The universal journalist
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ISBN: 1849645868 9781849645867 0745330762 9780745330761 0745330770 9780745330778 9781783714704 1783714700 Year: 2011 Publisher: London : New York, NY : Pluto Press ; Distributed in the United States of America exclusively by Palgrave Macmillan,

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This is a new edition of the world's leading textbook on journalism. Translated into more than a dozen languages, David Randall's handbook is an invaluable guide to the 'universals' of good journalistic practice for professional and trainee journalists worldwide. Irrespective of language or culture, good journalists share a common commitment to the search for truth, often in difficult circumstances. David Randall emphasises that good journalism isn't just about universal objectives: it must also involve the acquisition of a range of skills that will empower journalists to operate in an industry where ownership, technology and information are constantly changing. This acclaimed handbook challenges old attitudes, procedures and techniques of journalism where they are seen as cynical and sloppy. A raft of new anecdotes, wisdom and warnings covering privacy, celebrity culture and the impact of the internet make this edition an essential companion for journalists in the digital age.

Story : substance, structure, style and the principles of screenwriting
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ISBN: 0060391685 9780060391683 Year: 1997 Publisher: New York ReganBooks

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For the first time in book form, Robert McKee's Story reveals the award-winning methods of the man universally regarded as the world's premier screenwriting teacher. For more than 17 years, Robert McKee's students have been taking Hollywood's top honors. His Story Structure seminar is the ultimate class for screenwriters and filmmakers, playing to packed auditoriums across the world and boasting more than 35,000 graduates. With Hollywood currently paying record sums for great stories -- and audiences clamoring for originality-- this book is the weapon you need to win the war on clichés and to get your story from page to screen. Unlike other popular approaches to screenwriting, Story is about form, not formula. Employing examples from more than 100 films, McKee imparts a philosophy that reaches beyond rigid rules to identify the more elusive components that distinguish quality stories from the rest of the pack. Beginning with basic definitions (What is a beat? A scene? A scene sequence? An act climax? A film climax?), McKee not only brilliantly unravels the mysteries of standard three-act dramatic structures but also demystifies atypical structures such as two-act, seven-act, and even eight-act films, exposing the limitations of each genre; spotlighting the importance of theme, setting, and atmosphere; and highlighting the importance of character versus characterization. But this book goes well beyond the essential mechanics of screenwriting. From concept through final manuscript, Story elevates writing from ^an intellectual exercise to an emotional one, transforming the craft of screenwriting into an art form by carefully exploring the subtler considerations at work in film, such as the nature of irony and the symbolic power of image systems. Packed with examples from such film classics as Casablanca and Chinatown, McKee expertly dissects classic scenes, guiding us step-by-step as only he can to reveal not only how a scene works but why it works, getting beyond the fundamentals of composition to the enduring values and conflicts that separate the classics from the clichés. This insightful, practical book has become the gospel for screenwriters everywhere. Hollywood studios don't buy great ideas -- they buy great stories that can capture an audience's imagination. And no one has helped more writers turn great ideas into great stories into great screenplays than Robert McKee. - Jacket flap.

Global Scriptwriting.
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ISBN: 0240804287 Year: 2001 Publisher: s.l. : Focal Press,

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Global Scriptwriting offers a look at an exciting new phase in screen storytelling, as writers and directors from all over the world infuse traditional forms with their own cultural values to create stories that have an international appeal and suggest a universality among readers, viewers, and listeners. A unique blend of screenwriting technique and film studies, Global Scriptwriting discusses screen stories as they have evolved through the years, focusing first on the basics of scriptwriting, then going on to afford a more sophisticated look at script via different models of scriptwriting: the Hollywood model, the independent model, the national model, and various alternative models. It examines the internationalization of storytelling, and illustrates how particular innovations have helped national screen stories to international success.


Book
Global journalism : topical issues and media systems.
Authors: ---
ISBN: 9780205608119 0205608116 Year: 2009 Publisher: Boston Pearson Education

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Thoroughly reviewed, with new chapters and several new authors, Global Journalism addresses the most pertinent issues and problems in today's global journalism. This new edition recognizes the vast and rapid changes taking place in global journalism across media systems on all continents. Its three interlinking parts offer an overview of the present state of media and journalism theory; a critical analysis of the main issues confronting global journalists, media organizations, audiences, and others in the media world; and a focus on the media of the world's eight major journalism and media regions. Global Journalism has established itself over a quarter of a century as a trusted authority on international media. The new edition carries that reputation further into the 21st Century for a new generation of journalism and media scholars, students, and media professionals.


Book
Slimme non-fictie schrijven : van droom tot boek
Authors: ---
ISBN: 9789401447102 Year: 2019 Publisher: Leuven LannooCampus

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Slim is trendy. Vanuit een slimme auto bel je handenvrij met een slimme telefoon, terwijl je van de ene slimme stad naar de andere rijdt. Wie aan slim denkt, denkt aan digitaal. Kan een boek, opgebouwd uit papier, inkt en lijm ooit smart zijn?En wat met slimme vakboeken? Zijn die niet altijd beschrijvend en saai? Wel integendeel. 2 experts ter zake, ervaren auteur en uitgever, helpen jou op weg naar een inspirerend vakboek. Ik ben een bestseller doorprikt mythes over schrijven, klaart misverstanden over publiceren uit en hakt de belangrijkste auteursknopen door. Bron : http://www.bol.com

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