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"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"-

Consumer behavior --- Branding (Marketing) --- #SBIB:309H2812 --- Brand name products --- Marketing --- Advertising --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Marketing, consumentengedrag, consumentisme --- Merken. --- Consumer behavior. --- Branding (Marketing). --- BUSINESS & ECONOMICS --- Consumenten. --- General. --- Consumer Behavior.

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Packed with cultural, company, and country examples that help explain the paradoxes international marketers are likely to encounter, Global Marketing and Advertising, Third Edition, offers a mix of theory and practical applications as it covers globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. In this Third Edition, author Marieke de Mooij includes new topics and updated information and findings from recent studies and helps readers apply global marketing concepts to the management of global branding and marketing communications. New and Continuing Features Includes new topics, including global public relations, culture and the media, and culture and the Internet, along with more extensive coverage of consumer behavior Helps companies define cross cultural segments to better target consumers across cultures Shows how culture affects strategic issues, such as the company's mission statement, brand positioning strategy, and marketing communications strategy Includes both recent and classic advertising examples from various parts of the world Demonstrates the centrality of value paradoxes to cross cultural marketing communications Uses the Hofstede model to help readers see how their understanding of cultural relationships in one country/region can be extended to other countries/regions.

reclame --- Marketing --- marketingstrategie --- Advertising. Public relations --- marketing --- Global marketing --- Reclame --- Go international --- International office --- Target marketing --- Advertising --- Consumer behavior --- Global marketing. --- Reclame. --- Go international. --- International office. --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Market targeting --- Target markets --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Retail trade --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Human behavior --- Consumer profiling --- Market surveys

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The book brings together research that investigates how people experience products: durable, non-durable, or virtual. In contrast to other books, the present book takes a very broad, possibly all-inclusive perspective, on how people experience products. It thereby bridges gaps between several areas within psychology (e.g. perception, cognition, emotion) and links these areas to more applied areas of science, such as product design, human-computer interaction and marketing.The field of product experience research will include some of the research from four areas: Arts, Ergonomics, Techn

Product strategy --- industriële vormgeving --- ontwerpen --- Belevingswaarden. --- Brand choice --- Consumer behavior. --- Consumers' preferences. --- Desenho industrial. --- Design (fatores humanos). --- Design --- Producten. --- Produtos novos. --- Psychological aspects. --- Human factors. --- Productontwikkeling. --- Productontwerpen. --- New products. --- New product development --- NPD (Marketing) --- Product development --- Products, New --- Commercial products --- Industrial design --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Brand preferences --- Consumers' preferences --- Choice (Economic theory) --- Choice of product --- Preferences, Consumers' --- Product choice --- Consumer behavior --- Consumers --- Revealed preference theory --- Attitudes

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Trend-Driven Innovation Beat accelerating customer expectations. Every business leader, entrepreneur, innovator, and marketer wants to know where customers are headed. The problem? The received wisdom on how to find out is wrong.

Customer relations. --- Consumer behavior. --- Consumentengedrag --- Innovatie --- Trends --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys --- Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Organisaties --- trends --- innovatie --- trends. --- innovatie. --- Trends. --- Innovatie. --- change cultuur customer experience gedrag innovatie social media strategie transforming verandering zelfontwikkeling --- Innovatie ; ondernemingen --- Veranderingsmanagement --- Klantenbinding --- change cultuur customer experience gedrag innovatie social media strategie transforming verandering zelfontwikkeling artificiële intelligentie --- Applied marketing --- Consumer behavior --- Economic production --- fashion [concept] --- E-books --- fashion [culture-related concept] --- productontwikkeling --- innovaties --- innovation

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Shoshana Zuboff, named "the true prophet of the information age" by the Financial Times, has always been ahead of her time. Her seminal book In the Age of the Smart Machine foresaw the consequences of a then-unfolding era of computer technology. Now, three decades later she asks why the once-celebrated miracle of digital is turning into a nightmare. Zuboff tackles the social, political, business, personal, and technological meaning of "surveillance capitalism" as an unprecedented new market form. It is not simply about tracking us and selling ads, it is the business model for an ominous new marketplace that aims at nothing less than predicting and modifying our everyday behavior--where we go, what we do, what we say, how we feel, who we're with. The consequences of surveillance capitalism for us as individuals and as a society vividly come to life in The Age of Surveillance Capitalism's pathbreaking analysis of power. The threat has shifted from a totalitarian "big brother" state to a universal global architecture of automatic sensors and smart capabilities: A "big other" that imposes a fundamentally new form of power and unprecedented concentrations of knowledge in private companies--free from democratic oversight and control.

Consumer behavior --- Consumer profiling --- Information technology --- Profiling, Consumer --- Consumers --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Market surveys --- Data processing --- Social aspects --- Research --- Data processing. --- Social aspects. --- #SBIB:309H1730 --- #SBIB:17H20 --- #SBIB:316.334.2A554 --- Artificiële Intelligentie, knowledge engineering, . --- Sociale wijsbegeerte: algemeen --- Partijen en strategieën in de onderneming: technologische verandering en zijn effecten op structuur en inhoud van de arbeidsposten --- Artificiële Intelligentie, knowledge engineering, --- Zuboff, Shoshana --- BPB1903 --- Économie de la connaissance --- Société de l'information --- Intelligence artificielle --- kapitalisme --- Kenniseconomie --- Informatiemaatschappij --- Kunstmatige intelligentie --- 330.1 --- Economic order --- CONSUMER BEHAVIOR--DATA PROCESSING --- CONSUMER PROFILING--DATA PROCESSING --- INFORMATION TECHNOLOGY--ECONOMIC ASPECTS --- BIG DATA--ECONOMIC ASPECTS --- 331.068 --- 203 --- Futurologie --- Sociografie. Algemene beschrijving van de gemeenschappen (Sociologie) --- inteligência artificial --- kunstmatige intelligentie --- mesterséges intelligencia --- inteligencia artificial --- tekoäly --- sztuczna inteligencja --- вештачка интелигенција --- umetna inteligenca --- mākslīgais intelekts --- artificial intelligence --- umělá inteligence --- künstliche Intelligenz --- inteligență artificială --- tehisintellekt --- изкуствен интелект --- artificiell intelligens --- intleacht shaorga --- intelligenza artificiale --- intelliġenza artifiċjali --- umelá inteligencia --- dirbtinis intelektas --- τεχνητή νοημοσύνη --- umjetna inteligencija --- inteligjencë artificiale --- kunstig intelligens --- calcolatore di quinta generazione --- συστήματα λήψης αποφάσεων --- sistema inteligente --- ayuda a la decisión --- sistem expert --- ajuda à decisão --- ekspertinė sistema --- expert system --- szakértői rendszer --- συστήματα εμπειρογνώμονες --- expertsystem --- strumento di aiuto alla decisione --- wissensbasierendes System --- IA --- Expertensystem --- KI --- konstgjord intelligens --- expertný systém --- sistem ekspert --- asiantuntijajärjestelmä --- sistema experto --- systeemexpert --- ekspertsistēma --- ekspertsüsteem --- système expert --- sistema esperto --- Entscheidungshilfe --- aide à la décision --- sistema di supporto alle decisioni --- τεχνητή ευφυΐα --- expertní systém --- информатичко општество --- informační společnost --- soċjetà tal-informazzjoni --- информатичко друштво --- informačná spoločnosť --- κοινωνία των πληροφοριών --- społeczeństwo informacyjne --- informacijska družba --- sociedade da informação --- információs társadalom --- societate informațională --- shoqëria e informacionit --- Informationsgesellschaft --- information society --- sociedad de la información --- informationssamfundet --- infoühiskond --- informatiemaatschappij --- tietoyhteiskunta --- an tsochaí faisnéise --- информационно общество --- informācijas sabiedrība --- informationssamhälle --- informacinė visuomenė --- società dell'informazione --- informacijsko društvo --- economia della conoscenza --- znalostní ekonomika --- teadmusmajandus --- ekonomija mmexija mill-għerf u l-innovazzjoni --- osaamistalous --- gospodarstvo temeljeno na znanju --- znalostná ekonomika --- ekonomi e dijes --- geilleagar eolasbhunaithe --- ekonomija znanja --- economia cunoașterii --- economía del conocimiento --- kenniseconomie --- videnbaseret økonomi --- економија базирана на знаење --- kunskapsbaserad ekonomi --- tudásgazdaság --- žinių ekonomika --- научно основана икономика --- οικονομία της γνώσης --- економија заснована на знању --- gospodarka oparta na wiedzy --- wissensbasierte Wirtschaft --- economia do conhecimento --- zināšanu ekonomika --- knowledge economy --- võrgumajandus --- digital ekonomi --- hospodářství založené na znalostech --- économie numérique --- zināšanu virzīta ekonomika --- digitale Wirtschaft --- digital økonomi --- knowledge-based economy --- net-economía --- digitaalinen talous --- vidensøkonomi --- na znanju vodeno gospodarstvo --- cibereconomia --- e-economía --- economia digitale --- economía del saber --- verkkotalous --- eEconomia --- digitaalne majandus --- e-economia --- teadmuspõhine majandus --- ψηφιακή οικονομία --- e-ekonomi --- η-Οικονομία --- teadmistepõhine majandus --- ekonomi e shtyrë nga dija --- knowledge-driven economy --- tietotalous --- znalostní hospodářství --- net-economia --- E-Wirtschaft --- tudás vezette gazdaság --- e-economie --- net-οικονομία --- economia do saber --- netéconomie --- žiniomis pagrįsta ekonomika --- economía digital --- sähköinen kauppa --- nieuwe economie --- економија основана на знаење --- економија на знаење --- e-økonomi --- economía electrónica --- mokslo imli ekonomika --- cibereconomía --- digitale economie --- uz zināšanām balstīta ekonomika --- internetøkonomi --- nätekonomi --- neteconomia --- tudásalapú gazdaság --- economia del sapere --- ekonomika založená na poznatkoch --- économie du savoir --- economia digital --- e-économie --- ekonomi e mbështetur te dija --- e-majandus --- ekonomija temeljena na znanju --- ekonomija żviluppata --- ekonomika založená na znalostech --- gospodarstvo znanja --- net-économie --- Consommateurs --- Profilage des consommateurs --- Technologie de l'information --- Attitude (psychologie) --- Informatique. --- Aspect social. --- Information society. --- Société numérique. --- Capitalism. --- Capitalisme. --- Consumer behavior - Data processing --- Consumer profiling - Data processing --- Information technology - Social aspects --- Économie de la connaissance --- Société de l'information