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Marketing to the social web : how digital customer communities build your business
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ISBN: 9780470124178 0470124172 Year: 2007 Publisher: Hoboken, N.J. John Wiley & Sons

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Larry Weber (Boston, MA) has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group.

Open leadership : how social technology can transform the way you lead
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ISBN: 9780470597262 Year: 2010 Publisher: San Francisco Jossey-Bass

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An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. > Shows how to use social media to become an open organization > Offers basic advice for leaders who are adapting to the new era of openness in the marketplace > The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.

Here comes everybody : the power of organizing without organizations.
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ISBN: 9781594201530 1594201536 Year: 2008 Publisher: New York The Penguin press

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Blogs, wikis and other Web 2.0 accoutrements are revolutionizing the social order, a development that's cause for more excitement than alarm, argues interactive telecommunications professor Shirky. He contextualizes the digital networking age with philosophical, sociological, economic and statistical theories and points to its major successes and failures. Grassroots activism stands among the winners-Belarus's flash mobs, for example, blog their way to unprecedented antiauthoritarian demonstrations. Likewise, user/contributor-managed Wikipedia raises the bar for production efficiency by throwing traditional corporate hierarchy out the window. Print journalism falters as publishing methods are transformed through the Web. Shirky is at his best deconstructing Web failures like Wikitorial, the Los Angeles Times's attempt to facilitate group op-ed writing. Readers will appreciate the Gladwellesque lucidity of his assessments on what makes or breaks group efforts online: Every story in this book relies on the successful fusion of a plausible promise, an effective tool, and an acceptable bargain with the users. The sum of Shirky's incisive exploration, like the Web itself, is greater than its parts. (Mar.)

Networking for career success : 24 lessons for getting to know the right people
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ISBN: 0071456031 Year: 2005 Publisher: New York : McGraw-Hill,

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Business professionals consistently list networking as one of the most powerful strategies for career advancement. But you have to make it happen. Networking for Career Success provides you with 24 tips, tools, and lessons for building mutually beneficial relationships, then cultivating them as opportunities arise. It outlines a step-by-step program for working with your current contacts and then adding new contacts by meeting people the right ways.


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The B2B social media book : become a marketing superstar by generating leads with blogging, Linkedln, Twitter, Facebook, e-mail, and more
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ISBN: 9781118167762 Year: 2012 Publisher: Hoboken, N.J. : Wiley,

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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.


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Mining the social web.
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ISBN: 9781449388348 1449388345 Year: 2011 Publisher: Sebastopol O'Reilly

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Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they're talking about, or where they're located? This book shows you how to answer these questions and more. Each chapter introduces techniques for mining data in different areas of the social web, including blogs and email.

Groundswell : winning in a world transformed by social technologies.
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ISBN: 9781422125007 1422125009 Year: 2008 Publisher: Boston Harvard business press

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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry - and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you'll learn how to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business - including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image.


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Empowered : unleash your employees, energize your customers, transform your business
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ISBN: 9781422155639 Year: 2010 Publisher: Boston (Mass.) Harvard Business Review Press

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Is your company empowered for success ? You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers ? How can you be one? And just as important how can you lead them ? We call them heroes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever before, and in many cases, your company is overmatched. In Empowered, Forrester's Josh Bernoff coauthor of the pioneering book Groundswell and Ted Schadler explain how to transform your company by unleashing the mighty force of these heroes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: heroes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these business solutions. Bron : http://www.bol.com


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Social network theory and educational change.
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ISBN: 9781934742808 9781934742815 1934742805 1934742813 Year: 2010 Publisher: Cambridge Harvard education press

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