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Larry Weber (Boston, MA) has spent the last three decades building global communications companies, including Weber Shandwick Worldwide and the W2 Group.
Internet marketing. --- Marketing --- Online social networks. --- Sociale netwerken --- Internet. --- Internet marketing --- Online social networks
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An essential guide for leaders who want to use social media to be "open" while maintaining control "Be Open, Be Transparent, Be Authentic" are the current leadership mantras-but companies often push back. Business is premised on the concept of control and yet the new world order demands openness-leaders do not know how to be open and be in control. This must-have resource will help the modern leader understand how to lead in the new open world-where blogging, twittering, facebooking, and digging are becoming the norm. the author lays out the steps that leaders must take to transform their organizations and themselves into being "open" -and exactly what that will mean. > Shows how to use social media to become an open organization > Offers basic advice for leaders who are adapting to the new era of openness in the marketplace > The author Charlene Li is one of the foremost experts on social media and technologies In easy-to-understand language, this book will help leaders orient themselves to social networking and other technological advances.
Leadership. --- Online social networks. --- Leidinggeven. --- Sociale netwerken --- Internet. --- Leadership --- Online social networks
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Blogs, wikis and other Web 2.0 accoutrements are revolutionizing the social order, a development that's cause for more excitement than alarm, argues interactive telecommunications professor Shirky. He contextualizes the digital networking age with philosophical, sociological, economic and statistical theories and points to its major successes and failures. Grassroots activism stands among the winners-Belarus's flash mobs, for example, blog their way to unprecedented antiauthoritarian demonstrations. Likewise, user/contributor-managed Wikipedia raises the bar for production efficiency by throwing traditional corporate hierarchy out the window. Print journalism falters as publishing methods are transformed through the Web. Shirky is at his best deconstructing Web failures like Wikitorial, the Los Angeles Times's attempt to facilitate group op-ed writing. Readers will appreciate the Gladwellesque lucidity of his assessments on what makes or breaks group efforts online: Every story in this book relies on the successful fusion of a plausible promise, an effective tool, and an acceptable bargain with the users. The sum of Shirky's incisive exploration, like the Web itself, is greater than its parts. (Mar.)
Computer networks --- Information technology --- Internet --- Online social networks. --- Ondernemingen --- Social aspects. --- Organisatie. --- Online social networks --- Information (gestion) Informatie (management) --- Internet Internet --- Traitement de l'information Informatieverwerking --- Electronic social networks --- Social networking Web sites --- Virtual communities --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Social aspects --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks) --- Information technology - Social aspects --- Computer networks - Social aspects --- Internet - Social aspects
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Business professionals consistently list networking as one of the most powerful strategies for career advancement. But you have to make it happen. Networking for Career Success provides you with 24 tips, tools, and lessons for building mutually beneficial relationships, then cultivating them as opportunities arise. It outlines a step-by-step program for working with your current contacts and then adding new contacts by meeting people the right ways.
Business networks. --- Career development. --- Netwerken. --- Public relations. --- Social networks. --- Sociale netwerken. --- Success in business.
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Advance your B2B marketing plans with proven social media strategies Learn social media's specific application to B2B companies and how it can be leveraged to drive leads and revenue. B2B marketers are undervalued and under appreciated in many companies.
Internet marketing. --- Social media --- Online social networks --- Social media --- Economic aspects. --- Economic aspects. --- B2B.
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Facebook, Twitter, and LinkedIn generate a tremendous amount of valuable social data, but how can you find out who's making connections with social media, what they're talking about, or where they're located? This book shows you how to answer these questions and more. Each chapter introduces techniques for mining data in different areas of the social web, including blogs and email.
Artificial intelligence --- Social networking --- Data mining --- Online social networks --- Exploration de données (Informatique) --- Réseautage personnel (Informatique) --- Data mining. --- Online social networks. --- Artificial intelligence. --- Social networking. --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Algorithmic knowledge discovery --- Factual data analysis --- KDD (Information retrieval) --- Knowledge discovery in data --- Knowledge discovery in databases --- Mining, Data --- Database searching --- Exploration de données (Informatique) --- Réseautage personnel (Informatique) --- Virtual communities --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)
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Corporate executives are struggling with a new trend: people using online social technologies (blogs, social networking sites, YouTube, podcasts) to discuss products and companies, write their own news, and find their own deals. This groundswell is global, it's unstoppable, it affects every industry - and it's utterly foreign to the powerful companies running things now. When consumers you've never met are rating your company's products in public forums with which you have no experience or influence, your company is vulnerable. In Groundswell, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to turn this threat into an opportunity. Using tools and data straight from Forrester, you'll learn how to: Evaluate new social technologies as they emerge Determine how different groups of consumers are participating in social technology arenas Apply a four-step process for formulating your future strategy Build social technologies into your business - including monitoring your brand value, talking with the groundswell through marketing and PR campaigns, and energizing your best customers to recruit their peers Timely and insightful, this book is required reading for executives seeking to protect and strengthen their company's public image.
Consumer behavior --- sociale netwerken --- Distribution strategy --- Social change --- Planning (firm) --- consumentengedrag --- sociale media --- Information society --- Online social networks --- Marketing --- Economic aspects. --- 366.43 --- web 2.0 --- informatiemaatschappij --- zakendoen --- strategisch management --- social media --- Marketing. --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Economic aspects --- Virtual communities --- #SBIB:309H1720 --- #SBIB:309H1713 --- Informatiekunde, informatie management --- Mediatechnologie: nieuwe toepassingen (abonnee-televisie, electronic mail, desk top publishing, virtuele realiteit...) --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)
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Is your company empowered for success ? You know it's happening within your organization. Your people, armed with cheap, accessible technology, are connecting with customers and building innovative new solutions. But who are these creative problem-solvers ? How can you be one? And just as important how can you lead them ? We call them heroes: highly empowered and resourceful operatives. Your company needs them because in the age of Twitter, iPhones, Facebook, YouTube, and an ever-evolving torrent of Web information, your customers now step up to the counter armed with more data and access than ever before, and in many cases, your company is overmatched. In Empowered, Forrester's Josh Bernoff coauthor of the pioneering book Groundswell and Ted Schadler explain how to transform your company by unleashing the mighty force of these heroes. Like John Bernier and Ben Hedrington at Best Buy, who built an army of 2,500 tweeting employees to reach out to customers online. Or Ross Inglis, who tapped into Internet computing resources to open an entirely new customer channel for Thomson Reuters. Or John Stadick, who equipped 600 sales staff with iPhones and boosted profits at his construction rental company. The truth is, one in three of your information workers already use easily accessible technologies that your company does not sanction. Empowered gives you a prescription for embracing this covert innovation. At the heart of a HERO-powered business is a new pact between these critical employees, company managers, and the IT department: heroes build new solutions to meet customer needs, management sets clear rules while encouraging more experimentation, and IT expands its role to both support and secure these business solutions. Bron : http://www.bol.com
Business enterprises --- Customer services --- Online social networks --- Technological innovations --- Technological innovations. --- Economic aspects. --- Management. --- Marketing. --- 65.012.4 --- 659.02 --- Customer service --- Service, Customer --- Service (in industry) --- Services, Customer --- Technical service --- Customer relations --- 65.012.4 Management. Directorate. Technique and methods of management --- Management. Directorate. Technique and methods of management --- 659.02 Publicity. Information work. Public relations--?.02 --- Publicity. Information work. Public relations--?.02 --- Electronic social networks --- Social networking Web sites --- Social media --- Social networks --- Sociotechnical systems --- Web sites --- Economic aspects --- Management --- Virtual communities --- Marketing --- Cybermarketing --- Sociale communicatie --- Technologiemanagement --- Klantenbinding --- Netwerkmarketing --- Financiewezen --- Onlinemarketing --- Communities, Online (Online social networks) --- Communities, Virtual (Online social networks) --- Online communities (Online social networks)
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Methods in social research (general) --- Mass communications --- Social networks. --- Social networks --- Réseaux sociaux --- Research --- Methodology. --- Recherche --- Méthodologie --- Methodology --- #SBIB:303H520 --- 302 --- Networking, Social --- Networks, Social --- Social networking --- Social support systems --- Support systems, Social --- Interpersonal relations --- Cliques (Sociology) --- Microblogs --- Methoden sociale wetenschappen: techniek van de analyse, algemeen --- Netwerken. --- Réseaux sociaux --- Méthodologie --- Social networks - Research - Methodology
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Teaching --- Educational change --- Social networks --- Social aspects --- Social networks. --- Social aspects. --- Networking, Social --- Networks, Social --- Social networking --- Social support systems --- Support systems, Social --- Interpersonal relations --- Cliques (Sociology) --- Microblogs --- Change, Educational --- Education change --- Education reform --- Educational reform --- Reform, Education --- School reform --- Educational planning --- Educational innovations --- Initial didactic situation --- Social psychology --- Educational change - Social aspects
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