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Design Thinking for the Greater Good : Innovation in the Social Sector
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ISBN: 0231545851 9780231545853 9780231179522 0231179529 Year: 2018 Publisher: New York, NY : Columbia University Press,

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Facing especially wicked problems, social sector organizations are searching for powerful new methods to understand and address them. Design Thinking for the Greater Good goes in depth on both the how of using new tools and the why. As a way to reframe problems, ideate solutions, and iterate toward better answers, design thinking is already well established in the commercial world. Through ten stories of struggles and successes in fields such as health care, education, agriculture, transportation, social services, and security, the authors show how collaborative creativity can shake up even the most entrenched bureaucracies-and provide a practical roadmap for readers to implement these tools.The design thinkers Jeanne Liedtka, Randy Salzman, and Daisy Azer explore how major agencies like the Department of Health and Human Services and the Transportation and Security Administration in the United States, as well as organizations in Canada, Australia, and the United Kingdom, have instituted principles of design thinking. In each case, these groups have used the tools of design thinking to reduce risk, manage change, use resources more effectively, bridge the communication gap between parties, and manage the competing demands of diverse stakeholders. Along the way, they have improved the quality of their products and enhanced the experiences of those they serve. These strategies are accessible to analytical and creative types alike, and their benefits extend throughout an organization. This book will help today's leaders and thinkers implement these practices in their own pursuit of creative solutions that are both innovative and achievable.

The wisdom of crowds.
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ISBN: 9780385721707 0385721706 0385721706 0385721706 9780385721707 Year: 2005 Publisher: New York : Anchor Books,

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In this book, New Yorker columnist Surowiecki explores a deceptively simple idea that has profound implications: large groups of people are smarter than an elite few, no matter how brilliant--better at solving problems, fostering innovation, coming to wise decisions, even predicting the future. With seemingly boundless erudition and in clear, entertaining prose, Surowiecki ranges across fields as diverse as popular culture, psychology, ant biology, economic behaviorism, artificial intelligence, military history and political theory to show just how this principle offers important lessons for how e live our lives, select our leaders, run our companies, and think about our world.--From publisher description.


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Besluitvorming in de Europese Unie : een survival kit
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ISBN: 9789462922563 946292256X Year: 2015 Volume: 1 Publisher: Leuven Acco

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'Europa heeft beslist dat...', zo beginnen vaak de berichten in de media over beslissingen van de Europese Unie. Het lijkt erop alsof de besluiten ergens boven de hoofden worden genomen en op een gegeven moment gewoon neerdalen. Dat beeld klopt niet. De Europese Unie is wel degelijk een politieke machine, met vergaderzalen en wandelgangen, lobbyisten en parlementsleden, adviesorganen en administraties. Er komt veel diplomatie aan te pas en er zijn permanent conflicten, links tegen rechts, klein tegen groot, hard tegen onzacht. Kortom, er wordt politiek bedreven.Besluitvorming in de EU legt de dynamiek bloot die speelt bij de Europese besluitvorming. Wie is erbij betrokken en hoe verhouden de spelers zich tegenover elkaar? Hoe worden conflicten beslecht? Er gaat uiteraard aandacht naar de formele procedures, maar de auteur kijkt vooral naar de manier waarop die in de praktijk worden toegepast. Op zoek naar trends en machtsverhoudingen in dit politieke proces maakt hij een onderscheid tussen verschillende soorten Europese beslissingen: de grote, historische afspraken komen immers op een andere manier tot stand dan 'gewone' wetgeving of uitvoeringsbesluiten. Deze herwerkte versie van het boek biedt een grondige actualisering van de spelregels, aangevuld met recente voorbeelden. Met deze survival kit is de lezer gewapend om zijn weg te vinden in de Europese doolhof.Bron : http://www.acco.be


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Design thinking in de publieke sector : Voor een succesvolle samenwerking tussen designers en vernieuwers in de publieke sector
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ISBN: 9789063694975 9063694970 9789063695514 9063695519 Year: 2018 Publisher: Amsterdam : BIS Publishers,

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Wereldwijd worden met design thinking betekenisvolle oplossingen gevonden voor taaie maatschappelijke vraagstukken. De praktijk van publieke organisaties lopen niet altijd synchroon met de methoden, de technieken en de mentaliteit van design thinking. Dit boek biedt handvatten om ervoor te zorgen dat een zorgvuldig doorlopen design-thinkingtraject daadwerkelijk tot de gewenste verandering leidt binnen een publieke organisatie.


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Thinking, fast and slow
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ISBN: 9780374275631 Year: 2011 Publisher: New York : Farrar, Straus and Giroux,

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In the international bestseller, Thinking, Fast and Slow, Daniel Kahneman, the renowned psychologist and winner of the Nobel Prize in Economics, takes us on a groundbreaking tour of the mind and explains the two systems that drive the way we think. System 1 is fast, intuitive, and emotional; System 2 is slower, more deliberative, and more logical. The impact of overconfidence on corporate strategies, the difficulties of predicting what will make us happy in the future, the profound effect of cognitive biases on everything from playing the stock market to planning our next vacation. Each of these can be understood only by knowing how the two systems shape our judgments and decisions. Engaging the reader in a lively conversation about how we think, Kahneman reveals where we can and cannot trust our intuitions and how we can tap into the benefits of slow thinking. He offers practical and enlightening insights into how choices are made in both our business and our personal lives and how we can use different techniques to guard against the mental glitches that often get us into trouble. Winner of the National Academy of Sciences Best Book Award and the Los Angeles Times Book Prize and selected by The New York Times Book Review as one of the ten best books of 2011, Thinking, Fast and Slow is destined to be a classic.


Book
Nudge : improving decisions on health, wealth, and happiness.
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ISBN: 9780143115267 Year: 2009 Publisher: London Penguin

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From the Winner of the Nobel Prize in Economics, Richard H. Thaler, and Cass R. Sunstein: a revelatory look at how we make decisions-for fans of Malcolm Gladwells Blink, Charles Duhiggs the Power of Habit, James Clears Atomic Habits, and Daniel Kahnemans Thinking, Fast and Slow* More than 1. 5 million copies sold* New York Times bestseller * Named a Best Book of the Year by the Economist and the Financial TimesEvery day we make choices-about what to buy or eat, about financial investments or our childrens health and education, even about the causes we champion or the planet itself. Unfortunately, we often choose poorly. Nudge is about how we make these choices and how we can make better ones. Using dozens of eye-opening examples and drawing on decades of behavioral science research, Nobel Prize Winner Richard H. Thaler and Harvard Law School professor Cass R. Sunstein show that no choice is ever presented to us in a neutral way, and that we are all susceptible to biases that can lead us to make bad decisions. But by knowing how people think, we can use sensible choice architecture to nudge people toward the best decisions for ourselves, our families, and our society, without restricting our freedom of choice.


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Strategische marketing : handboek voor vernieuwend denken
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ISBN: 9789033495397 Year: 2014 Publisher: Leuven Acco

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De 'sense of urgency' van deze eeuw vraagt om een operationele aanpak van strategische problemen. Dit handboek behandelt systematisch en op een praktische manier diverse strategische marketingonderwerpen, waardoor de lezer in staat wordt gesteld bij te dragen aan een efficiënt strategisch marketingbeleid. Wie zich wil onderscheiden in de markt heeft niet voldoende aan kennis en vaardigheden. Alleen met kritisch en vernieuwend denken is het mogelijk om definitief een voorsprong op de concurrentie te realiseren. Bedreigingen zijn pas echt bedreigend als de organisatie haar zwakten niet snel aanpakt. Goed klantenbeleid genereert voordelen, net zoals een uitstekende kennis van klant, markt en omgeving leidt tot nauwkeuriger prognoses en tot reductie van risico's.Dit handboek is vooral geschreven voor studenten in commerciële bachelor- en masteropleidingen (met reeds een basiskennis van marketing) en (beginnende) marketingprofessionals in ondernemingen.PLUSPUNTENBelangrijke strategische marketingonderwerpen worden op een uitdagende en eenvoudige manier kritisch behandeldDe lezer wordt uitgedaagd om na te denken over relevante vragen en problemen te analyseren en creatief op te lossenBron : http://www.acco.be


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Small data : the tiny clues that uncover huge trends
Authors: ---
ISBN: 9781473634060 1473634067 9781250118011 1250118018 9781250080684 Year: 2017 Publisher: New York, N.Y. Picador St. Martin's Press

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"Hired by the world's leading brands to find out what makes their customers tick, Martin Lindstrom spends 300 nights a year overseas, closely observing people in their homes. His goal: to uncover their hidden desires and turn them into breakthrough products for the world's leading brands. In a world besotted by the power of Big Data, he works like a modern-day Sherlock Holmes, accumulating small clues to help solve a stunningly diverse array of challenges. In Switzerland, a stuffed teddy bear in a teenage girl's bedroom helped revolutionize 1,000 stores, spread across twenty countries, for one of Europe's largest fashion retailers. In Dubai, a bracelet strung with pearls helped Jenny Craig offset its declining membership in the United States and increase loyalty by 159 percent in only a year. And in China, the look of a car dashboard led to the design of the Roomba vacuum - a great American success story. How? Lindstrom connects the dots in this globetrotting narrative that will fascinate not only marketers and brand managers, but anyone interested in the infinite variations of human behavior. The Desire Hunter combines armchair travel with forensic psychology into an interlocking series of international clue-gathering detective stories. It presents a rare behind-the-scenes look at what it takes to create global brands; and along the way, reveals surprising and counter-intuitive truths about what connects us all as humans"-


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Darwin en de consument : Seks, status en het brein
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ISBN: 9789025430573 Year: 2009 Publisher: Amsterdam Uitgeverij Contact

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Waarom zou iemand een Hummer kopen, zo ongeveer de minst praktische en slechtst denkbare auto? En waarom zou je make-up gebruiken of botox om er jonger uit te zien? De waarheid achterhaalt je toch wel… Geoffrey Miller bekijkt de consumptiemaatschappij van een afstand, vol verbazing en met steeds meer ergernis. De eerste levensbehoeften (water, voedsel) zijn relatief goedkoop - maar blijkbaar schatten we verkeerd in wat een 'levensbehoefte' is. Daarop wordt ingespeeld door bedrijven en winkels die luxe, status en seks verkopen. Miller neemt er geen genoegen mee. In Darwin en de consument beschrijft hij niet alleen hoezeer ons koopgedrag is doorgeslagen maar ook wat we moeten doen om met beide benen op de grond te komen staan.


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Working backwards : insights, stories, and secrets from inside Amazon
Authors: ---
ISBN: 9781250267597 1250267595 9781250275714 Year: 2021 Publisher: New York St. Martin's Press

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"Working Backwards is an insider's breakdown of Amazon's approach to culture, leadership, and best practices from two long-time, top-level Amazon executives. Colin started at Amazon in 1998; Bill joined in 1999. In Working Backwards, these two long-serving Amazon executives reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. With twenty-seven years of Amazon experience between them, much of it in the early aughts-a period of unmatched innovation that brought products and services including Kindle, Amazon Prime, Amazon Studios, and Amazon Web Services to life-Bryar and Carr offer unprecedented access to the Amazon way as it was refined, articulated, and proven to be repeatable, scalable, and adaptable. With keen analysis and practical steps for applying it at your own company-no matter the size-the authors illuminate how Amazon's fourteen leadership principles inform decision-making at all levels and reveal how the company's culture has been defined by four characteristics: customer obsession, long-term thinking, eagerness to invent, and operational excellence. Bryar and Carr explain the set of ground-level practices that ensure these are translated into action and flow through all aspects of the business. Working Backwards is a practical guidebook and a corporate narrative, filled with the authors' in-the-room recollections of what "Being Amazonian" is like and how it has affected their personal and professional lives. They demonstrate that success on Amazon's scale is not achieved by the genius of any single leader, but rather through commitment to and execution of a set of well-defined, rigorously-executed principles and practices-shared here for the very first time"-- Bryar started at Amazon in 1998; Carr joined in 1999. Here they reveal and codify the principles and practices that drive the success of one of the most extraordinary companies the world has ever known. They also offer practical steps for applying those principles at your own company, no matter the size. -- adapted from publisher info provided

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