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Comparison advertising --- Advertising --- Research --- 658.81 --- #SBIB:309H2800 --- 658.81 Sales organization --- Sales organization --- Reclame: algemene werken --- Periodicals --- Business, Economy and Management. --- Marketing and Sales. --- Business, Economy and Management --- Marketing and Sales --- Trade and Commerce

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Corresponds in part to the weekly print publication, Advertising Age. Includes links to online articles, a Datacenter, Events, Resources (including fact pacts, white papers, etc.), and archives of the periodical issues dating back nine years.

Marketing --- Advertising. Public relations --- Advertising --- Publicité --- Periodicals --- Périodiques --- Advertising. --- Marketing. --- Reklame --- Government policy --- Government policy. --- Business, Economy and Management --- General and Others --- Trade and Commerce --- Business, Economy and Management. --- General and Others. --- Publicité --- Périodiques --- EBSCOASP-E EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-A EPUB-PER-FT --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Industrial management --- Aftermarkets --- Selling --- Business --- Communication in marketing --- Industrial publicity --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Reclame. Public relations --- Open Access Collection. --- Advertising - Periodicals. --- Advertising - Government policy - Periodicals. --- Périodiques. --- Politique gouvernementale --- Bedrijfseconomie --- Communicatie --- Reclame --- Massacommunicatie --- Publicitat --- Màrqueting

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Discover the latest findings in the global marketplace with detailed results prepared through rigorous scientific methodology. Reviewed by prestigious scholars in the field of marketing science, articles often feature game theory, econometrics, multivariate analysis, econometric modeling, and choice models. - Advertising - Consumer choice modeling - Interactions between manufacturers and retailers - Market research - Pricing decisions - Purchase behavior - Revenue forecasting

Marketing --- Advertising. Public relations --- Periodicals --- Périodiques --- Marketing. --- #ETEW:TSCAT --- 658.8 --- 659 --- HW_MM --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Trade and Commerce --- -658.8005 --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Electronic information resources --- E-journals --- Business, Economy and Management. --- General and Others. --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJECONO EJLANGU EJMARKE EPUB-ALPHA-M EPUB-PER-FT INFORMS-E JSTOR-E --- Marketing - Periodicals.

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The Journal of Marketing (JM) develops and disseminates knowledge about real-world marketing questions relevant to scholars, educators, managers, consumers, policy makers and other societal stakeholders. It is the premier outlet for substantive research in marketing. Since its founding in 1936, JM has played a significant role in shaping the content and boundaries of the marketing discipline?

Marketing --- Advertising. Public relations --- Periodicals --- Périodiques --- Periodicals. --- Marketing. --- 658.8 --- 659 --- #ETEW:TSCAT --- #A70265 --- #TS:KTEW --- #BA02332 --- ABB9012 --- Reclame. Public relations --- Business, Economy and Management --- General and Others --- Marketing and Sales --- Trade and Commerce --- -658.8005 --- Electronic information resources --- E-journals --- Business, Economy and Management. --- Marketing and Sales. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Périodiques --- EBSCOBSP-E EBSCOCMMC-E EJCOMMU EJLANGU EJMARKE EPUB-ALPHA-J EPUB-PER-FT JSTOR-E --- Absatzwirtschaft --- Konsumgütermarketing --- Marketingpolitik --- Verbrauchsgut --- Verbrauchsgütermarketing --- Absatzpolitik --- Absatzplanung --- Verkaufsplanung --- Absatz --- Marketing - Periodicals. --- Economie politique --- Konsumgütermarketing --- Verbrauchsgütermarketing

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As the premier journal devoted to the development of advertising theory and its relationship to practice, The Journal of Advertising serves as a public forum where ideas about advertising can be expressed and debated. The journal covers all research related to the various types of advertising, giving special attention to research dealing with the economic, political, social, and environmental aspects of advertising, and methodological advances in advertising research. Other topics of interest recently covered include the assessment of advertising effectiveness, advertising ethics, and global issues surrounding advertising.

Marketing --- Advertising. Public relations --- Advertising --- Publicité --- Periodicals --- Research --- Périodiques --- Recherche --- Advertising. --- Research. --- #BA02201 --- #ETEW:TSCAT --- Business, Economy and Management --- Business Management --- General and Others --- Marketing and Sales --- Public Relations --- Trade and Commerce --- -Advertising --- -659.105 --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- Electronic information resources --- -Electronic information resources --- E-journals --- Publicite --- Reclame. --- ABI/Inform --- Text files. --- Titles of electronic journals.