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Offering an original contribution to the field of luxury and fashion studies, this edited collection takes a philosophical perspective, addressing the idea that humans need luxury. From this framework it delves deep into two particular dimensions of luxury, emotions and society, and concludes with cases of brand building in order to illustrate the two dimensions at work. Comparative analysis between countries is brought together with an emphasis on China. Chapters address the ongoing growth in the market, as well as the significant changes in the sector brought about by fast international expansion and an increased focus on ethical supply and sustainability, making the book an insightful read for scholars of fashion business, luxury and branding.

Clothing trade. --- Apparel industry --- Clothiers --- Clothing industry --- Garment industry --- Rag trade --- Textile industry --- Tailors --- Fashion industry --- Luxury goods industry. --- Branding (Marketing). --- Motivation research (Marketing). --- Industrial management—Environmental aspects. --- Social responsibility of business. --- Aesthetics. --- Luxury. --- Branding. --- Consumer Behavior. --- Sustainability Management. --- Corporate Social Responsibility. --- Beautiful, The --- Beauty --- Esthetics --- Taste (Aesthetics) --- Philosophy --- Art --- Criticism --- Literature --- Proportion --- Symmetry --- Business --- Corporate accountability --- Corporate responsibility --- Corporate social responsibility --- Corporations --- CSR (Corporate social responsibility) --- Industries --- Social responsibility, Corporate --- Social responsibility of industry --- Business ethics --- Issues management --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Brand name products --- Marketing --- Psychology --- Social responsibility --- Social aspects --- Psychological aspects --- Radio broadcasting Aesthetics --- Aesthetics --- Industrial management --- Environmental aspects.