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Wie gelingt es uns, in einer Multioptions-Gesellschaft gut zu entscheiden und die Entscheidung rasch umzusetzen? Entscheidungen fallen nicht immer leicht und manchmal verlieren wir uns im Abwägen von Handlungs-Alternativen, in Pro-Contra-Listen in komplexen Strategien und überfordernden Techniken. Dabei bewirken diese sowohl im Privatleben als auch in komplexen Management-Situationen eher den Entscheidungsaufschub als das übergeordnete Handlungsziel. Die Entscheidungsexpertin und Unternehmensberaterin Johanna Dahm erläutert die Ursachen nicht getroffener Entscheidungen: Anhand sechs einfacher Fragen in Alltags- und Unternehmens-Situationen zeigt sie, wie persönliche Motive zu Aufschieberittis, Stress und Folgekosten für Privatpersonen und Organisationen führen können. Zugleich zeigt Sie anhand der Entscheidungs-Matrix, wie Entscheidungen leichter fallen und zeigt auf, wie wir auch in scheinbar ausweglosen Situationen handlungsfähig bleiben und klug entscheiden können. Ein inspirierendes Buch für alle, die beruflich, persönlich und privat erfolgreich Entscheidungen treffen und intuitiv-logisch von Krisen- und Turnaround-Managern lernen wollen, um dem steigenden Entscheidungsdruck heute und in Zukunft gewachsen zu sein. Zur Autorin: Johanna Dahm ist gefragte Beraterin, Referentin und Keynote-Speaker zum Thema Entscheidung. Seit 1999 begleitet sie internationale Unternehmen, Personal-Entscheider und auch Einzelpersonen in Fragen von Führung, Entwicklung und Veränderung. .

Industrial psychology. --- Philosophy of mind. --- Business. --- Management science. --- Personality. --- Social psychology. --- Employees—Coaching of. --- Psychotherapy. --- Counseling. --- Industrial and Organizational Psychology. --- Philosophy of Mind. --- Business and Management, general. --- Personality and Social Psychology. --- Coaching. --- Psychotherapy and Counseling.

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Computational approaches dominate contemporary cognitive science, promising a unified, scientific explanation of how the mind works. However, computational approaches raise major philosophical and scientific questions. In what sense is the mind computational? How do computational approaches explain perception, learning, and decision making? What kinds of challenges should computational approaches overcome to advance our understanding of mind, brain, and behaviour? The Routledge Handbook of the Computational Mind is an outstanding overview and exploration of these issues and the first philosophical collection of its kind. Comprising thirty-five chapters by an international team of contributors from different disciplines, the Handbook is organised into four parts: History and future prospects of computational approaches Types of computational approachFoundations and challenges of computational approachesApplications to specific parts of psychology. Essential reading for students and researchers in philosophy of mind, philosophy of psychology, and philosophy of science, The Routledge Handbook of the Computational Mind will also be of interest to those studying computational models in related subjects such as psychology, neuroscience, and computer science.

Computational intelligence. --- Cognitive science. --- Computational neuroscience. --- Philosophy of mind. --- Mind, Philosophy of --- Mind, Theory of --- Theory of mind --- Philosophy --- Cognitive science --- Metaphysics --- Philosophical anthropology --- Computational neurosciences --- Computational biology --- Neurosciences --- Science --- Philosophy of mind --- Intelligence, Computational --- Artificial intelligence --- Soft computing --- Computational neuroscience --- Computational intelligence

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This book helps quench the quest of knowledge of academicians, researchers, and others interested in developing a complete and critical understanding of consumer happiness. The relentless search of happiness by humans is sought in different ways. Scientific discussion on happiness for long was considered a forte of Philosophers. Other disciplines seldom delved into this. But today not only science but neuroscience, marketing, and other varied fields have started delving into it and have developed a keen interest. The book has been conceptualized on this line of thinking and thus divided into two parts. The first part is customized towards understanding various perspectives of happiness and the relative importance of knowing the same. The first chapter of this section is on the biological perspective of happiness. The second is titled ‘Behavioural perspective’. The third chapter is an attempt to elucidate the cultural perspective of the concept of happiness. The fourth is on the role of technology in inducing happiness. Fifth and sixth are on theories of happiness and measuring happiness, respectively. Knowledge about the different perspective and theories has a wide range of benefits. It informs us about how the brain works, interprets, and reacts. This theoretical understanding helps us to move beyond the trial and error methods towards a more scientific underpinning of adoption of measures that would generate long-lasting happiness in consumers. The second part of the book is dedicated toward understanding consumer happiness from a neuroscience perspective;, i.e. keeping consumer happy. This segment has ten chapters. The first is on differentiating the concept of happiness from satisfaction. The second is on sensory marketing and happiness. The third deals with the store design and shelving of products to generate happiness. Fourth and fifth chapters relate to persuading the consumers. While the fourth chapter is on developing persuasive messages and the fifth is on subliminal messaging sixth chapter is on pricing and seventh on advertising. The eighth chapter highlights the role of emotions and the ninth is on the different factors that induce happiness in consumers. The last chapter is about raising some unanswered questions and food for thought for readers. Together the contents of the book make for a complete understanding of the concept of happiness and how it is shaping the world of marketing. Addressing the ‘what’ and ‘how’ of consumer happiness in the same book makes the book comprehensive. .

Engineering economics. --- Engineering economy. --- Neurosciences. --- Philosophy of mind. --- Motivation research (Marketing). --- Engineering Economics, Organization, Logistics, Marketing. --- Philosophy of Mind. --- Consumer Behavior. --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Mind, Philosophy of --- Mind, Theory of --- Theory of mind --- Philosophy --- Cognitive science --- Metaphysics --- Philosophical anthropology --- Neural sciences --- Neurological sciences --- Neuroscience --- Medical sciences --- Nervous system --- Economy, Engineering --- Engineering economics --- Industrial engineering --- Psychological aspects --- Consumer behavior. --- Behavior, Consumer --- Buyer behavior --- Decision making, Consumer --- Human behavior --- Consumer profiling --- Market surveys

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This book challenges neurocentrism by advocating a systemic view of cognition based on investigating how action shapes the experience of thinking, placing interactivity at its heart. This systemic viewpoint makes three main claims. First, that many elaborate cognitive skills like language, problem solving and human-computer interaction (HCI) are based in sense-saturated coordination or interactivity. Second, interactivity produces a tightly woven scaffold of resources, some internal to the agent and others external, that elevates and transforms thinking. Third, human agents entwine brains, bodies and their surroundings as they manage multi-scalar dynamics. This new edition continues to demonstrate how a systemic perspective casts a productive light on thinking in applied domains such as crime scene analysis, the use of information technology in construction, and computer-meditated trusts and presents new studies on the cognitive ecology of the web, multi-scalar temporal and organisational cognition and the importance of interactive material engagement in digital architecture. Authors use various scales of the systemic viewpoint to illustrate how bodies and artefacts shape thinking, but in all cases the experience of materiality is meshed with activity that involves the world beyond the body. Cognition Beyond the Brain is a valuable reference for researchers, practitioners and graduate students within the fields of Computer Science, Psychology, Linguistics and Cognitive Sciences.

Computer science. --- User interfaces (Computer systems). --- Cognitive grammar. --- Cognitive psychology. --- Computer Science. --- User Interfaces and Human Computer Interaction. --- Cognitive Psychology. --- Cognitive Linguistics. --- Cognition. --- Cognitive science. --- Psychology --- Science --- Philosophy of mind --- Consciousness. --- Cognitive linguistics --- Grammar, Comparative and general --- Psycholinguistics --- Apperception --- Mind and body --- Perception --- Philosophy --- Spirit --- Self --- Informatics --- Psychology, Cognitive --- Cognitive science --- Interfaces, User (Computer systems) --- Human-machine systems --- Human-computer interaction

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Intelligence Science: Leading the Age of Intelligence covers the emerging scientific research on the theory and technology of intelligence, bringing together disciplines such as neuroscience, cognitive science, and artificial intelligence to study the nature of intelligence, the functional simulation of intelligent behavior, and the development of new intelligent technologies. The book presents this complex, interdisciplinary area of study in an accessible volume, introducing foundational concepts and methods, and presenting the latest trends and developments. Chapters cover the Foundations of neurophysiology, Neural computing, Mind models, Perceptual intelligence, Language cognition, Learning, Memory, Thought, Intellectual development and cognitive structure, Emotion and affect, and more. This volume synthesizes a very rich and complex area of research, with an aim of stimulating new lines of enquiry. Presents a complex, interdisciplinary area in an accessible way, including the latest trends and developments Brings together disciplines such as neuroscience, cognitive science and artificial intelligence Gives the latest methods and theories in the development of new intelligent technologies Reflects upon the most important achievements in the study of natural and artificial intelligence Contextualizes intelligence research within the history and progress of twenty-first century science.

Cognitive science. --- Artificial intelligence. --- AI (Artificial intelligence) --- Artificial thinking --- Electronic brains --- Intellectronics --- Intelligence, Artificial --- Intelligent machines --- Machine intelligence --- Thinking, Artificial --- Bionics --- Cognitive science --- Digital computer simulation --- Electronic data processing --- Logic machines --- Machine theory --- Self-organizing systems --- Simulation methods --- Fifth generation computers --- Neural computers --- Science --- Philosophy of mind --- Neurosciences. --- Neural sciences --- Neurological sciences --- Neuroscience --- Medical sciences --- Nervous system