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Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities ' whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Marketing --- Satellite interference geolocation technology. --- Management.

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The first book to tell the story of Iridium in this context, A Telephone for the World is a fascinating look at how people, nations, and corporations across the world grappled in different ways with the meaning of a new historical era.

E-books --- Artificial satellites in telecommunication --- Telecommunication --- Electric communication --- Mass communication --- Telecom --- Telecommunication industry --- Telecommunications --- Communication --- Information theory --- Telecommuting --- Communication satellites --- Communications-relay satellites --- Communications satellites --- Global satellite communications systems --- Satellite communication systems --- Telecommunication satellites --- Telecommunications satellites --- Telstar satellites --- History. --- Iridium Communications, Inc. --- Iridium Satellite LLC --- History

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This book de-emphasizes the formal mathematical description of spacecraft on-board attitude and orbit applications in favor of a more qualitative, concept-oriented presentation of these topics. The information presented in this book was originally given as a set of lectures in 1999 and 2000 instigated by a NASA Flight Software Branch Chief at Goddard Space Flight Center. The Branch Chief later suggested this book. It provides an approachable insight into the area and is not intended as an essential reference work. ACS Without an Attitude is intended for programmers and testers new to the field who are seeking a commonsense understanding of the subject matter they are coding and testing in the hope that they will reduce their risk of introducing or missing the key software bug that causes an abrupt termination in their spacecraft’s mission. In addition, the book will provide managers and others working with spacecraft with a basic understanding of this subject.

Computer science. --- Special purpose computers. --- Software engineering. --- Aerospace engineering. --- Astronautics. --- Computer Science. --- Special Purpose and Application-Based Systems. --- Aerospace Technology and Astronautics. --- Software Engineering. --- Space vehicles --- Artificial satellites --- Attitude control systems. --- Attitude control systems (Astronautics) --- Satellite attitude control --- Space sciences --- Aeronautics --- Astrodynamics --- Space flight --- Aeronautical engineering --- Astronautics --- Engineering --- Computer software engineering --- Special purpose computers --- Computers --- Informatics --- Science --- Astronautical instruments --- Control systems

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The book introduces two domains namely Remote Sensing and Digital Image Processing. It discusses remote sensing, texture, classifiers, and procedures for performing the texture-based segmentation and land cover classification. The first chapter discusses the important terminologies in remote sensing, basics of land cover classification, types of remotely sensed images and their characteristics. The second chapter introduces the texture and a detailed literature survey citing papers related to texture analysis and image processing. The third chapter describes basic texture models for gray level images and multivariate texture models for color or remotely sensed images with relevant Matlab source codes. The fourth chapter focuses on texture-based classification and texture-based segmentation. The Matlab source codes for performing supervised texture based segmentation using basic texture models and minimum distance classifier are listed. The fifth chapter describes supervised and unsupervised classifiers. The experimental results obtained using a basic texture model (Uniform Local Binary Pattern) with the classifiers described earlier are discussed through the relevant Matlab source codes. The sixth chapter describes land cover classification procedure using multivariate (statistical and spectral) texture models and minimum distance classifier with Matlab source codes. A few performance metrics are also explained. The seventh chapter explains how texture based segmentation and land cover classification are performed using the hidden Markov model with relevant Matlab source codes. The eighth chapter gives an overview of spatial data analysis and other existing land cover classification methods. The ninth chapter addresses the research issues and challenges associated with land cover classification using textural approaches. This book is useful for undergraduates in Computer Science and Civil Engineering and postgraduates who plan to do research or project work in digital image processing. The book can serve as a guide to those who narrow down their research to processing remotely sensed images. It addresses a wide range of texture models and classifiers. The book not only guides but aids the reader in implementing the concepts through the Matlab source codes listed. In short, the book will be a valuable resource for growing academicians to gain expertise in their area of specialization and students who aim at gaining in-depth knowledge through practical implementations. The exercises given under texture based segmentation (excluding land cover classification exercises) can serve as lab exercises for the undergraduate students who learn texture based image processing.

Remote sensing. --- Optical data processing. --- Environmental monitoring. --- Civil engineering. --- Remote Sensing/Photogrammetry. --- Image Processing and Computer Vision. --- Monitoring/Environmental Analysis. --- Civil Engineering. --- Engineering --- Public works --- Biomonitoring (Ecology) --- Ecological monitoring --- Environmental quality --- Monitoring, Environmental --- Applied ecology --- Environmental engineering --- Pollution --- Optical computing --- Visual data processing --- Bionics --- Electronic data processing --- Integrated optics --- Photonics --- Computers --- Remote-sensing imagery --- Remote sensing systems --- Remote terrain sensing --- Sensing, Remote --- Terrain sensing, Remote --- Aerial photogrammetry --- Aerospace telemetry --- Detectors --- Space optics --- Measurement --- Monitoring --- Optical equipment --- Remote-sensing images. --- Images, Remote-sensing --- Satellite images --- Side-looking airborne radar images --- SLAR (Side-looking airborne radar) --- Cartographic materials

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This book proposes a general methodology to introduce Global Navigation Satellite System (GNSS) integrity, starting from a rigorous mathematical description of the problem. It highlights the major issues that designers need to resolve during the development of GNSS-based systems requiring a certain level of confidence on the position estimates. Although it follows a general approach, the final chapters focus on the application of GNSS integrity to rail transportation, as an example. By describing the main requirements in the context of train position function, one of which is the safe function of any train control system, it shows the critical issues associated with the concept of safe position integrity. In particular, one case study clarifies the key differences between the avionic domain and the railway domain related to the application of GNSS technologies, and identifies a number of railway-signaling hazards linked with the use of such technology. Furthermore, it describes various railway-signaling techniques to mitigate such hazards to prepare readers for the future evolution of train control systems, also based on the GNSS technology. This unique book offers a valuable reference guide for engineers and researchers in the fields of satellite navigation and rail transportation.

Global Positioning System. --- Railroads. --- Engineering. --- Special purpose computers. --- Geographical information systems. --- Transportation engineering. --- Traffic engineering. --- Signal, Image and Speech Processing. --- Transportation Technology and Traffic Engineering. --- Geographical Information Systems/Cartography. --- Special Purpose and Application-Based Systems. --- Engineering, Traffic --- Road traffic --- Street traffic --- Traffic, City --- Traffic control --- Traffic regulation --- Urban traffic --- Highway engineering --- Transportation engineering --- Civil engineering --- Engineering --- Geographical information systems --- GIS (Information systems) --- Information storage and retrieval systems --- Special purpose computers --- Computers --- Construction --- Industrial arts --- Technology --- Geography --- Iron horses (Railroads) --- Lines, Railroad --- Rail industry --- Rail lines --- Rail transportation --- Railroad industry --- Railroad lines --- Railroad transportation --- Railway industry --- Railways --- Communication and traffic --- Concessions --- Public utilities --- Transportation --- Trusts, Industrial --- Global Navigation Satellite System --- GNSS (Navigational system) --- GPS (Navigational system) --- Navigation Satellite Timing and Ranging Global Positioning System --- NAVSTAR GPS --- Artificial satellites in navigation --- Mobile geographic information systems --- Traffic Engineering. --- Software engineering. --- Computer software engineering --- Signal processing. --- Image processing. --- Speech processing systems. --- Computational linguistics --- Electronic systems --- Information theory --- Modulation theory --- Oral communication --- Speech --- Telecommunication --- Singing voice synthesizers --- Pictorial data processing --- Picture processing --- Processing, Image --- Imaging systems --- Optical data processing --- Processing, Signal --- Information measurement --- Signal theory (Telecommunication)