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De voorbije jaren waren een rollercoaster in start-upland. Nooit eerder waren er meer start-ups en nooit eerder werd er meer in start-ups geïnvesteerd. Allemaal positief nieuws! Of niet? Ondanks deze positieve evolutie lopen we nog achter op onze buurlanden en spelen onze start-upsteden nog niet in de 'eerste klasse' van de 'start-upcompetitie'. De belangrijkste uitdaging voor het Belgische start-up ecosysteem is groei. En om te groeien is er meer scaling-upkennis, geld en ambitie nodig. Vooral in dat laatste element blijken wij misschien nog niet genoeg uit.Wist je dat België nog geen Unicorn heeft voortgebracht ? Dat is een start-up met een waardering van meer dan 1 miljard dollar. Landen als Nederland, Duitsland, Zweden en Israël hebben er wel. België heeft nochtans minstens evenveel kennis en middelen in handen. Daar valt dus veel meer uit te halen.In dit boek over start-ups leer je alles over wat een start-up is, wat het niet is, wie de oprichters zijn, wat de uitdagingen zijn, in welke sectoren er nog kansen liggen en hoe je je team moet samenstellen. Maar het gaat evenzeer over businessmodellen, financiering en de nog ongekende wereld van waarderingen.Innoveren en ondernemen is trouwens niet voorbehouden aan start-ups. Hoe zit dat bij grote ondernemingen? Dus ook de 'intrapreneur' verdient aandacht en komt dan ook uitgebreid aan bod in dit boek.Geen onderwerp wordt uit de weg gegaan in dit boek om start-ups op de goede weg te zetten naar meer ambitie en groei.Bron : https://www.diekeure.be/nl-be/professional

organisatiemanagement --- marktonderzoek --- businessplanning --- financieel management --- business marketing --- Business management --- e-commerce --- bedrijfsbeleid --- advies business empowerment overtuigen success vaardigheden --- ondernemerschap --- Ondernemen --- Ondernemerschap --- Eigen zaak : opstarten --- 658.012 --- Bedrijfskunde --- eigen zaak --- PXL-Business 2018 --- organisatiekunde --- Entrepreneurship --- 650.012 --- Startende ondernemingen --- Management --- Managementvaardigheden --- Startup --- Startende onderneming

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This book examines consumer behavior using the “life course” paradigm, a multidisciplinary framework for studying people's lives, structural contexts, and social change. It contributes to marketing research by providing new insights into the study of consumer behavior and illustrating how to apply the life course paradigm’s concepts and theoretical perspectives to study consumer topics in an innovative way. Although a growing number of marketing researchers, either implicitly or explicitly, subscribe to life course perspectives for studying a variety of consumer behaviors, their efforts have been limited due to a lack of theories and methods that would help them study consumers over the lifecycle. When studying consumers over their lifespan, researchers examine differences in the consumer behaviors of various age groups (e.g., children, baby boomers, elderly, etc.) or family life stages (e.g., bachelors, full nesters, empty nesters, etc.), inferring that consumer behavior changes over time or linking consumption behaviors to previous experiences and future expectations. Such efforts, however, have yet to benefit from an interdisciplinary research approach. This book fills this gap in consumer research by informing readers about the differences between some of the most commonly used models for studying consumers over their lifespan and the life course paradigm, and providing implications for research, public policy, and marketing practice. Presenting applications of the life course approach in such research topics as decision making, maladaptive behaviors (e.g., compulsive buying, binge eating), consumer well-being, and cognitive decline, this book is beneficial for students, scholars, professors, practitioners, and policy makers in consumer behavior, consumer research, consumer psychology, and marketing research.

Economic sociology --- Demography --- Consumer behavior --- Market research --- demografie --- sociale economie --- consumentengedrag --- consumptie --- marktonderzoek --- Motivation research (Marketing). --- Population. --- Market research. --- Consumer Behavior. --- Population Economics. --- Market Research/Competitive Intelligence. --- Marketing --- Markets --- Research --- Research, Industrial --- Human population --- Human populations --- Population growth --- Populations, Human --- Economics --- Human ecology --- Sociology --- Malthusianism --- Advertising --- Marketing research --- Motivation (Psychology) --- Psychological aspects

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This book articulates and interconnects a range of research methods for the investigation of business management processes. It introduces new directions that both recognise the business community as stakeholders in the research process and seek to include them in that process. The book presents a range of contemporary research methods with particular focus on those that allow insights into business managers’ thoughts and behaviours. It includes fresh views on traditional research designs, for example new approaches to using literature reviews, experiments, interviews and observation studies. It also considers cutting-edge research methods, such as the use of vignettes, workshops, improvisation and theatre, as well as computer-based simulation. In addition to discussing new approaches to data capture and data generation, it presents new methods of data analysis by considering various forms of models and modelling, new forms of computer-aided text analysis and innovative approaches to data display. Finally, the book provides a link between the philosophical underpinnings of research and the different research methods presented. This is often neglected but undertaking the knowledge-generating journey that is research includes having a view on reality and marrying this to beliefs about how the reality to be investigated can be best expedited.

Social sciences (general) --- Market research --- sociale wetenschappen --- marktonderzoek --- methodologieën --- Market research. --- Social sciences. --- Market Research/Competitive Intelligence. --- Methodology of the Social Sciences. --- Behavioral sciences --- Human sciences --- Sciences, Social --- Social science --- Social studies --- Civilization --- Marketing --- Markets --- Research --- Research, Industrial --- Marketing research. --- Business intelligence. --- Sociology—Methodology. --- Market Research and Competitive Intelligence. --- Sociological Methods. --- Business espionage --- Competitive intelligence --- Corporate intelligence --- Economic espionage --- Espionage, Business --- Espionage, Economic --- Espionage, Industrial --- Industrial espionage --- Intelligence, Business --- Intelligence, Corporate --- Business ethics --- Competition, Unfair --- Industrial management --- Confidential business information

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INFORMATIERECHT - Privacy -Telecommunicatie - Internet - Gegevensverwerking - Wet verwerking persoonsgegevens (wet 08.12.1992) - Marketing wet verwerking persoonsgegevens & privacy op het internet: reeel of virtueel? & e marketingcommunicatie: een overzicht & een privacybeleid opstellen en toepassen & besluit: e-marketing: big brother of big butler? & hyperlinks - vermelding van URL's of internetadressen: - Nationale Privacy Commissies - Juridische bronnen - Privacy organisaties - Consumentenorganisaties - E-commerce bronnen (elektronische handel) & tekst van de w.08.12.92 tot bescherming van de persoonlijke levenssfeer ten opzicht van de verwerking van persoonsgegevens

E-commerce. --- Privacy. --- Computer. Automation --- privacy --- marktonderzoek --- Distribution strategy --- Marketing --- Human rights --- e-business --- 658.8 --- 681.3* / / / / / / / / / / / / / / / / / / / / / / / / / / / / --- #SBIB:309H1015 --- #SBIB:309H2812 --- Academic collection --- #ECO:03.14:industrie en onderneming marketing --- #ECO:04.09:sectoren IT-technologie ICT internet --- 343.43 --- 681.3 --- e-marketing --- marketing --- 390.9 --- e-commerce --- recht --- 658.8:004.738.5 --- internet --- management --- oefeningen --- recht (wetgeving) --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Computerwetenschap --- Media: politieke, juridische, ethische, ideologische aspecten (incl. privacy) --- Marketing, consumentengedrag, consumentisme --- gewoonterecht, grondrechten, mensenrechten en privacy --- marketing, verkoop, distributie --- internetmarketing --- Elektronische handel --- Privacybescherming --- Wetgeving

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This timely edited collection offers a multidisciplinary perspective on social commerce, a phenomenon that has gained increasing interest over the last 8 years. Investigating how social media can be used to generate value for brands beyond customer relationship purposes, the skilled authors explore how social media users co-create value for businesses, influence other consumers and generate electronic word-of-mouth (eWOM). Providing insights from practitioners and academics, this book goes further than simply exploring e-commerce and social media, and addresses the real relevance of social commerce in today’s business landscape. With a selection of contemporary case studies and a Foreword written by Inthefrow’s creator, Victoria Magrath, Social Commerce will be an engaging read for those studying consumer behaviour, online marketing, and e-commerce.

Consumer behavior --- Market research --- Applied marketing --- Marketing --- Business management --- Information systems --- e-business --- sociale media --- marketing --- consumentengedrag --- consumptie --- marktonderzoek --- e-commerce --- CRM (Customer Relationship Management) --- Motivation research (Marketing). --- Internet marketing. --- Customer relations --- E-business. --- Electronic commerce. --- E-commerce. --- Management. --- Cybercommerce --- E-business --- E-commerce --- E-tailing --- eBusiness --- eCommerce --- Electronic business --- Internet commerce --- Internet retailing --- Online commerce --- Web retailing --- Commerce --- Information superhighway --- CRM (Customer relationship management) --- Customer relationship management --- Online marketing --- Web marketing --- World Wide Web marketing --- Electronic commerce --- Advertising --- Marketing research --- Motivation (Psychology) --- Research --- Psychological aspects