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Book
Year: 1901 Publisher: Tournai Decallonne-Laigre
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Book
Year: 1912 Publisher: Trier Lintz
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Book
ISBN: 9789044120370 Year: 2006 Publisher: Antwerpen Apeldoorn Garant
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PR (public relations) --- Advertising. Public relations --- 659.4 --- Public relations (PR) --- 659.4 Public relations (PR)
Book
ISBN: 0024088307 Year: 1992 Publisher: New York Macmillan Publishing Company
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PR (public relations) --- Advertising. Public relations --- Public relations --- United States
Book
ISBN: 9062836704 9789062836703 Year: 1986 Volume: 3 Publisher: Muiderberg Coutinho
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Dit boek is bedoeld als een eerste kennismaking met het PR-vak, dat behalve een omvangrijk praktijkveld inmiddels ook een uitvoerig studiegebied is geworden. Het biedt een overzicht van het vakgebied. Beschreven wordt op welke niveaus PR kan worden bedreven, wat de taken en doelstellingen van het vak zijn en welke plaats het heeft binnen een organisatie. Ook wordt aangegeven wat PR niet is en hoe het zich verhoudt tot andere vormen van communicatie. De auteur gaat voorts in op de praktische toepassingen en laat zien hoe een PR-plan opgezet kan worden. Ook worden kwesties van kritiek en ethiek van het vak aangeroerd. Aan het boek zijn ook opdrachten toegevoegd, waarmee de student zelf aan de slag kan gaan. Aan de hand van vier praktijkgevallen wordt aangegeven hoe bepaalde situaties in de dagelijkse werkelijkheid kunnen worden aangevat. Natuurlijk gaat het hier om voorbeelden, niet om pasklare oplossingen.
Public relations --- Public relations. --- PR (public relations) --- Advertising. Public relations --- 659.4 --- #SBIB:309H252 --- #KVHA:Public relations --- 659.4 Public relations (PR) --- Public relations (PR) --- Externe communicatie (incl. public relations) --- PR --- 091 --- public relations
Periodical
Year: 1931 Publisher: Bruxelles
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Divertissements --- Sport en Spel --- 799.1 (05) (493.2 Pr.)
Book
ISBN: 0077074548 Year: 1991 Publisher: London New York Paris McGraw-Hill
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659.4 --- Public relations --- -#SBIB:309H252 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- Public relations (PR) --- Management --- Externe communicatie (incl. public relations) --- Management. --- 659.4 Public relations (PR) --- #SBIB:309H252 --- Public relations - Management.
ISBN: 0077072308 Year: 1991 Publisher: London New York Paris McGraw-Hill
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Contents: --------- 1. Public relations, a business way of life 2. The corporate personality 3. Objectives 4. Audiences 5. Managing the reputation 6. Planned action 7. Budget allocation 8. The programme 9. Employees 10. Local communities 11. Politicians, legislators and opinion leaders 12.The financial community 13. Marketing, advertising and PR 14. PR in sales support 15. Non-commercial organisations 16. Deciding with technique 17. Media relations 18. Media conferences 19. Photography 20. Radio and tv 21. Design and identity 22. Publications 23. Sponsorship 24.Special events 25. Exhibitions and presentations 26. Advertising 27. Audio-visual 28. Research 29. Professional trade groups 30. Speaker's panels 31. Issues planning 32. Measuring results 33. Summary
Advertising. Public relations --- Public relations --- #SBIB:309H252 --- 659.4 --- Business --- Industries --- PR (Public relations) --- Advertising --- Industrial publicity --- Mass media and business --- Propaganda --- Publicity --- 659.4 Public relations (PR) --- Public relations (PR) --- Externe communicatie (incl. public relations) --- Public relations.
Book
ISBN: 0077074912 Year: 1950 Publisher: Chicago, Ill. Probus Pub. Co.
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Public relations --- Relations publiques --- PR (public relations) --- Advertising. Public relations --- Public relations.
Book
ISBN: 9014042361 Year: 1989 Publisher: Alphen aan den Rijn Brussel Samsom
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E090208.jpg --- Public relations --- Voorlichtingskunde --- 659.4 <036> --- 659.4 --- 659.2 --- #A9110A --- 659.2 Information work. Advisory and consultancy services --- Information work. Advisory and consultancy services --- 659.4 Public relations (PR) --- Public relations (PR) --- 659.4 <036> Public relations (PR)--Gidsen. Inleidingen --- Public relations (PR)--Gidsen. Inleidingen --- Voorlichting
![E090208.jpg](/uniCat?func=search&uiLanguage=en&query=keyword:"E090208.jpg"){kind=link}
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