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"Advice for entrepreneurs looking to build a business people actually want to invest inDesigned to reduce waste by testing the market for a product early and often, the concept of the lean startup has been embraced around the world, and successful entrepreneurs and authors Brant Cooper and Patrick Vlaskovits join the conversation with their own personal experiences. The Lean Entrepreneur is designed to make lean startup and customer development principles immediately actionable no matter what the industry, size, or stage.This must-read book presents a lexicon of concepts and a universally applicable road map to success, as well as illustrative examples of innovative approaches to industry-specific disruption ranging from technology startups to consumer packaged goods to music to investment and finance. Providing a step-by-step approach to best practices, and giving readers a business model analysis guide, the book is rich in cases studies, illustrative graphics, worksheets, and exercises for a truly immersive guide to starting or improving a company. Invaluable reading for all readers in all businesses, the book teaches entrepreneurs how to approach risk head-on and test market ideas immediately, foster stronger customer relations, test different business model risks, and create a customer funnel based on buyers' process in order to eliminate unnecessary time and effort.A lean entrepreneur has already bought into lean startup, customer development, design thinking, and other iterative, customer-centric methods of product development. The lean entrepreneur wants to know how to apply these to their business. In other words: how to get started tomorrow. This book shows the way. Expands on the core ideas of the "Lean Startup" concept, adding the use of powerful, low-cost analytics to the mix Explains how earlier, more frequent market research can save a business time and money Incorporates cases studies, graphics, worksheets, and exercises to help readers better understand the key concepts expounded in the text Packed with information that can help business at all levels of development--from initial ideas to established companies looking to innovate--The Lean Entrepreneur is the field guide for creating innovative businesses"--

lean --- ondernemen --- marketingbeleid --- Marketing --- Business policy --- productbeleid --- Entrepreneurship. --- Success in business. --- 005.342 --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Entrepreneur --- Intrapreneur --- Capitalism --- Business incubators --- innovatief ondernemen --- Business & economics --- General. --- Entrepreneurship --- Success in business

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Too often, companies and individuals assume that creativity and innovation are the domain of the ?creative types.? But two of the leading experts in innovation, design, and creativity on the planet show us that each and every one of us is creative. In an incredibly entertaining and inspiring narrative that draws on countless stories from their work at IDEO and with many of the world?s top companies, David and Tom Kelley identify the principles and strategies that will allow us to tap into our creative potential in our work lives, and in our personal lives, and allow us to innovate in terms of how we approach and solve problems. It is a book that will help each of us be more productive and successful in our lives and in our careers.Veel mensen denken dat creativiteit en innovatie voorbehouden zijn aan 'creatieve types'. Dit boek laat zien dat dat niet waar is. Iedereen is creatief en kan die creativiteit ontsluiten. David and Tom Kelley bieden de principes en strategieën om dat te doen. 'Creative Confidence' leert u bovendien nieuwe benaderingen om problemen op te lossen en helpt u aan meer succes en productiviteit.Bron: http://www.designkit.org/resources/4

organisatiecultuur --- innovatiemanagement --- Industrial psychology --- storytelling --- Business policy --- HRM (human resource management) --- creativiteit --- change creatief creativiteit innovatie transforming verandering --- change creatief creativiteit innovatie transforming verandering. --- Creative ability --- Creative ability in business --- Success --- Success in business --- Growth (Psychology) --- Personal development --- Personal growth --- Self-improvement --- Business creativity --- Creativeness --- Creativity --- Creatief denken. --- Creative thinking. --- Creativiteit --- Innovatie --- Business --- Business failures --- Prediction of occupational success --- Conduct of life --- Fortune --- Failure (Psychology) --- Fear of success --- Ability --- Creation (Literary, artistic, etc.) --- Musiceren

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Leadership. --- Teams in the workplace. --- Employee motivation. --- Success in business. --- Business --- Business failures --- Creative ability in business --- Prediction of occupational success --- Motivation in industry --- Work motivation --- Motivation (Psychology) --- Personnel management --- Psychology, Industrial --- Goal setting in personnel management --- Groups, Work --- Team building in the workplace --- Team work in the workplace --- Teambuilding in the workplace --- Teams, Work --- Teamwork in the workplace --- Work groups --- Work teams --- Social groups --- Work environment --- Ability --- Command of troops --- Followership --- Leadership --- Teams in the workplace --- Employee motivation --- Success in business --- E-books --- Social psychology --- MVO (maatschappelijk verantwoord ondernemen) --- talentmanagement --- leidinggeven