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Books --- Publishers and publishing --- Books. --- Publishers and publishing. --- Book publishing --- Book industries and trade --- Booksellers and bookselling --- Library materials --- Publications --- Bibliography --- Cataloging --- International Standard Book Numbers --- Publishing

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This book explores Victorian readers’ consumption of a wide array of reading matter. Established scholars and emerging researchers examine nineteenth-century audience encounters with print culture material such as periodicals, books in series, cheap serials, and broadside ballads. Two key strands of enquiry run through the volume. First, these studies of historical readership during the Victorian period look to recover the motivations or desired returns that underpinned these audiences’ engagement with this reading matter. Second, contributors investigate how nineteenth-century reading and consumption of print was framed and/or shaped by contemporaneous engagement with content disseminated in other media like advertising, the stage, exhibitions, and oral culture. .

Book history --- Graphics industry --- Literature --- History of civilization --- History of the United Kingdom and Ireland --- History of Eastern Europe --- drukkerijen --- uitgeverijen --- cultuurgeschiedenis --- uitgeven --- geschiedenis --- literatuur --- Europese geschiedenis --- drukken --- boeken --- anno 1800-1899 --- Publishers and publishing --- Books and reading --- History

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Book history --- informatievaardigheden --- anno 1900-1999 --- Netherlands --- Books and reading --- Mass media --- Publishers and publishing --- History. --- 655.4 <492> --- 655.41 <492> KLUWER --- 655.15 <492> --- 028 --- -Publishers and publishing --- -Books and reading --- -Appraisal of books --- Books --- Choice of books --- Evaluation of literature --- Literature --- Reading, Choice of --- Reading and books --- Reading habits --- Reading public --- Reading --- Reading interests --- Reading promotion --- Book publishing --- Book industries and trade --- Booksellers and bookselling --- Mass communication --- Media, Mass --- Media, The --- Communication --- Uitgeverij. Boekhandel--algemeen--Nederland --- Uitgeverij--algemeen--Nederland--KLUWER --- Printing houses, presses and related businesses--Nederland --- Lezen. Lectuur --- History --- Appraisal --- Evaluation --- Publishing --- -Uitgeverij. Boekhandel--algemeen--Nederland --- 028 Lezen. Lectuur --- -028 Lezen. Lectuur --- Appraisal of books --- Nederland

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Boeken --- Flandre --- Livres --- Vlaanderen --- Publishers and publishing --- Editeurs et édition --- History --- Histoire --- Uitgeverijen --- Book industries and trade --- Dutch imprints --- Flemish literature --- History. --- Publishing --- Éditeurs --- Belgique --- Vie intellectuelle --- Editeurs et édition --- 655.41 <493> --- 655.4 <493-17> --- -Dutch imprints --- #KVHA:Documentalistiek --- #KVHA:Uitgeverijen --- boekhandel --- #ECO:04.05:sectoren diverse --- 655 <493=393> --- 655.4:839.32 --- #C9205 --- 655.4/.5 --- Uitgeverijen . Vlaanderen ; nieuwste tijd --- Uitgeverij--algemeen--België --- Uitgeverij. Boekhandel--algemeen--Vlaanderen. Vlaams Gewest. Nederlandstalige Gemeenschap in België --- #gsdb8 --- #GGSB: Literatuur (letterkunde) --- 82:655.5 --- 839.3 "18/19" --- -Flemish literature --- -Publishers and publishing --- -Academic collection --- C3 --- geschiedenis --- uitgeverijen --- Vlaams Gewest [gewest in land België - BE] --- 19de eeuw (x) --- 20ste eeuw (x) --- #ECO:05.01:landen België --- Book publishing --- Books --- Booksellers and bookselling --- Belgian literature (Dutch) --- Belgian literature --- Book trade --- Cultural industries --- Manufacturing industries --- 82:655.5 Literatuur en uitgeverij. Literatuur en boekhandel --- Literatuur en uitgeverij. Literatuur en boekhandel --- 839.3 "18/19" Nederlandse literatuur--Hedendaagse Tijd --- Nederlandse literatuur--Hedendaagse Tijd --- -History --- Kunst en cultuur --- Book history --- Graphics industry --- Flanders --- Edition --- 684.1 --- 684.8 --- Literatuur (letterkunde) --- Publishers and publishing - Belgium - History - 19th century --- Publishers and publishing - Belgium - History - 20th century --- Flemish literature - Publishing - Belgium - Flanders - History - 19th century --- Flemish literature - Publishing - Belgium - Flanders - History - 20th century --- private presses --- graphic arts --- book history --- Vlaanderen. --- Éditeurs

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When first introduced, mass-market paperbacks sparked a publishing revolution. Critics despised them as lowbrow diversions, which did not impact their popularity. But the business model barely worked. Prices were so low, the books needed to sell in incredible numbers to make a profit. An industry norm emerged to pump up sales, whereby most of the novels were wrapped with images of women in provocative settings and states of undress. Many readers were duly provoked to purchase, but this recurring allure eventually lost its sway. Simultaneously, an opposing theme of essentialism was asserting itself in grocery stores. The No Frills brand presented goods in unadorned packaging. It was as if the very intention to sell had been excised from the label's straightforward design and terse declaration of contents--SALAD DRESSING, FRUIT PRESERVES, LAUNDRY DETERGENT. No Frills stripped the cloying appeal of traditional marketing and replaced it with a candid offering of canned beets and corned beef, pure and plain. Inspired by this direct approach, Terry Bisson and art director Frank Kozelek developed the No-Frills book series in the early 1980s. Signature Strengths, conceived and edited by Boy Vereecken, reproduces in full the four books published in the series--Western, Mystery, Science Fiction, and Romance--as well as critical evaluations of the fascinating experimental endeavor in genre writing and mass-market publishing.

Art --- publishing --- mass media --- onderzoek in de kunsten --- Paperbacks --- Publishers and publishing --- grafisch ontwerp --- paperbacks --- pocketboeken --- pockets --- boekontwerp --- boekdesign --- boeken --- grafische vormgeving --- Vereecken Boy --- 766.071 VEREECKEN --- 766.023 --- grafisch design --- Book publishing --- Books --- Book industries and trade --- Booksellers and bookselling --- Bibliography --- Paper backs --- Paper-books --- Paper-bounds --- Paper-covers --- Paperback books --- Paperbooks --- Paperbounds --- Soft-covers --- Softbound books --- Softcovers --- Publishing --- Paperback editions