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"In Chromatic Modernity, Sarah Street and Joshua Yumibe provide a fascinating history of the use of color in film and consumer goods during the 1920s. They contextualize color's role in film, other art forms, and consumer culture to produce a comprehensive, comparative study that situates color cinema firmly within the culture of its time. With advances in technology, the use of color surged internationally and was applied to consumer goods, buildings, magazines, neon advertisements, and theatrical performances creating an exciting, chromatically rich visual culture. The use of color was not without its controversies, and the authors examine the intense debates during this period about color and its artistic, scientific, philosophical, and educational significance. Drawing on archives in the history of film, popular culture, and advertising, the authors consider such topics as the rise of the 'color consultant,' the gendered nature of color, ideas of color psychology and consciousness in advertising and fashion, the standardization and experimentation of color in popular and avant-garde film, and how the rise of sound in cinema changed the use of color in film. Ultimately, the authors argue that this expansion of color across the international media environment demonstrates the extent to which it was forging new ways of looking at and experiencing the modern world"--

Color motion pictures --- Color moving-pictures --- Colored motion pictures --- Technicolor pictures --- Motion pictures --- History. --- Color in advertising --- Performing Arts. --- Color in advertising. --- Color motion pictures. --- Inter-war period c 1919 to c 1939. --- Films, cinema. --- Cinéma en couleurs. --- Cinéma --- Publicité --- Couleur.

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Sparked by a groundbreaking Amsterdam workshop titled "Disorderly Order: Colours in Silent Film," scholarly and archival interest in colour as a crucial aspect of film form, technology and aesthetics has enjoyed a resurgence in the past twenty years. In the spirit of the workshop, this anthology brings together international experts to explore a diverse range of themes that they hope will inspire the next twenty years of research on colour in silent film. Taking an interdisciplinary approach, the book explores archival restoration, colour film technology, colour theory, and experimental film alongside beautifully saturated images of silent cinema.

Film --- Color motion pictures --- Silent films --- Color motion pictures. --- Silent films. --- Farbe --- Farbfilm --- Stummfilm --- History and criticism. --- Color moving-pictures --- Colored motion pictures --- Technicolor pictures --- Motion pictures --- Silent film, colour, cinema, archive, intermediality.