Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This innovative volume brings together contributions from leading experts in the study of luxury to present the full range of perspectives on luxury business, from a variety of social science approaches. The handbook is organized in five parts following the general introduction: part I introduces the Conceptual Foundations and the Evolution of the Luxury Industry, with a focus on the historical development of luxury and luxury business. Part II discusses Producing Luxury, with chapters on supply chain management, creativity and innovation, licensing, and systemic strategy. Part III tackles Luxury Branding and Marketing, including chapters on brand extension, heritage, consumer perception, and cooperation with artists. Part IV covers Distributing Luxury and analyses the role played by the major channels of distribution, like department stores, mono-brand stores, airport duty-free, and discusses intellectual property and country-of-origin labels. Part V concerns Globalization and Markets and includes chapters on the major luxury goods markets: the US and Western Europe, Japan, China, and India. Finally, part VI focuses on a broad variety of issues related to Morality, Inequality, and Environmental Sustainability. It discusses in particular inequality, counterfeiting, corruption, environment, and digitalization. The Oxford Handbook of Luxury Business is a necessary resource for all students and researchers of the field as well as for forward-thinking industry professionals.

Luxury goods industry. --- Luxury goods industry

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The definitive guide to managing a luxury brand, newly revised and updated What defines a luxury brand? Traditional wisdom suggests that it's one that's selective and exclusive-to such a degree that only one brand can exist within each retail category (automobiles, fragrances, cosmetics, etc.). But this definition is inherently restrictive, failing to take into account the way in which luxury brands today are increasingly identified as such by their placement in stores and how consumers perceive them. This revised and updated edition of Luxury Brand Management, the first compre

Luxury goods industry --- Management.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

The concepts of artification and sustainability are now both at the heart of luxury brand marketing strategies; artification as an ongoing process of transformation in the world of art and sustainability as an indispensable response to the issues of our times. The Future of Luxury Brands examines three interrelated luxury-marketing segments—the art world, fashion and fine wines including hospitality services—through the dual lenses of sustainability and artification. From safeguarding human and natural resources to upholding labor rights and protecting the environment, sustainability has taken center stage in consumer consciousness, embodying both moral authority and sound business practices. At the same time, artification—the process by which non-art is reconceived as art—applies the cachet of art to business, affording commercial products the sacred status accorded to works of art. When commercial products enter the realm of aesthetic creation, artification and consumer engagement inevitably increases. This pioneering book examining artification and sustainability as strategic pillars of marketing strategies in the luxury industry will be essential reading for practitioners working in luxury product companies, as also students of luxury brand marketing.

Luxuries --- Luxury goods --- Luxury services --- Commercial products --- Design --- Environmental aspects.

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Il est peu de questions qui aient donné lieu à un aussi grand nombre de controverses que celle du luxe. La raison en est simple. Cette expression ne désigne pas une chose déterminée ; elle a au contraire un sens mobile et relatif et s'applique, selon les temps et selon les lieux, à des objets toujours différents (...). Il n'existe guère un seul article parmi ceux qui sont regardés aujourd'hui comme indispensables à l'existence, ou une seule amélioration d'une nature quelconque, qui n'ait été dénoncé à son apparition comme une superfluité inutile ou comme étant en quelque sorte nuisible." Dictionnaire encyclopédique universel de Camille Flammarion, 1894-98 ("Consommation"). La notion de luxe a souvent été condamnée par les moralistes et contestée par les économistes. Or l'identité distinctive du luxe, construction culturelle, économique et sociale qui repose sur la rareté, le savoir-faire, la provenance ou la convoitise, défie les définitions univoques. L'ouvrage entend revenir sur cet objet historique problématique en posant la question de la production, de la diffusion et de la consommation des objets de luxe - l'intérêt heuristique du marché du luxe est bien de mettre au premier plan la question des circulations et des connections -, et en analysant la spécialisation progressive d'un commerce qui concourt à l'embellissement de la personne ou du cadre de vie. Les contributions qui le composent sont issues d'une manifestation scientifique interdisciplinaire organisée à Lyon en 2012, qui était largement ouverte d'un point de vue chronologique, spatial et disciplinaire. Le luxe a souvent été cantonné aux productions des beaux-arts ; il s'agit ici d'en montrer la richesse et la diversité et d'observer comment se sont progressivement mis en place des marchés spécialisés. L'ouvrage développe trois approches spécifiques : la circulation spatiale du luxe (marchands et marchandises), l'économie du luxe (concevoir, produire, vendre), les circulations sociales du luxe (luxe et demi-luxe).

Economic production --- exhibitions [events] --- decorative arts --- Economic relations. Trade --- wealth --- Applied arts. Arts and crafts --- France --- Luxury goods industry. --- Luxuries. --- Luxury goods industry --- Luxuries --- Luxury goods --- Luxury services --- Commercial products --- Industries --- decorative arts [discipline] --- Luxury goods industry - France --- Luxuries - France --- Marché de l'art --- Commerce

Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

Luxury is as old as humankind and has sparked multiple debates throughout of history. In today’s consumer society, luxury brands have become aspirational symbols. Yet, to date, a comprehensive overview of the different perspectives that have shaped the discourses about luxury is missing. Hannes Gurzki provides a broad overview of luxury research, highlights and details important perspectives on luxury, and derives practical guidelines for managers based on research. Thereby the author combines insights from different disciplines, such as philosophy, sociology, psychology, anthropology, cultural studies, economics or management, to broaden and deepen our understanding of luxury and its creation principles. Contents The State of Luxury Research: A Bibliometric Citation Analysis Perspectives on Luxury: An Integrative Model Decoding Luxury Brand Communications Implications for Luxury Brand Management Target Groups Researchers and students of marketing, communications, brand and luxury management Experts of the luxury industry, creative industries, media, consumer goods, and retail The Author Dr. Hannes Gurzki is program director at the European School of Management and Technology in Berlin. He has been working as a strategy consultant for several years. He completed his dissertation with Univ.-Prof. Dr. David M. Woisetschläger at the Institute for Automotive Management and Industrial Production (AIP), Chair of Services Management, at the Technical University Braunschweig.

Luxury goods industry. --- Industries --- Marketing. --- Consumer goods --- Domestic marketing --- Retail marketing --- Retail trade --- Industrial management --- Aftermarkets --- Selling --- Marketing