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La publicité n’a jamais été considérée comme une activité moralement neutre, comme le commerce par exemple, dont elle est pourtant une simple facette. Il n’est peut-être pas si simple de comprendre pourquoi ni de rendre compte objectivement de la place et du fonctionnement de la publicité en tant que secteur d’activité. En adoptant le «point de vue du publicitaire», Luc Chomarat rappelle que la pub n’est qu’un élément du marketing mix et que son but n’est pas directement de faire vendre mais de construire des marques. Du brief client à la diffusion de la campagne, il nous donne surtout à comprendre le fonctionnement concret d’une agence publicitaire : comment les publicitaires répondent aujourd’hui aux besoins de communication des annonceurs. Non sans humour, il interroge aussi, de l’usage d’Internet aux développements des «ghosts», les mutations actuelles du métier et nous invite, grâce à de nombreux exemples, à décortiquer les logiques de création en matière de publicité. Car enfin, c’est quoi une bonne pub ?
Advertising --- Publicité --- BPB1304 --- Reclame --- Publicité --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace
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Internetreclame heeft de voorbije jaren, net als het internet zelf, een spectaculaire groei en evolutie gekend. De voortdurende ontwikkeling van de elektronische handel en het internet als reclamemedium heeft op zijn beurt geleid tot specifieke wetgeving inzake internetreclame, de voorlichting en de bescherming van de consument. Al deze aspecten komen aan bod in dit dossier.Auteur Johan Vandendriessche staat niet alleen stil bij de technische en de juridische defnitie van het begrip "reclame", hij maakt eveneens een analyse van het juridische kader dat de reclame in het algemeen beheerst. Een derde hoofdstuk behandelt de problematiek van de verwerking van persoonsgegevens voor doeleinden van (direct) marketing, terwijl een vierde en laatste deel dieper ingaat op de specifieke reclametechnieken die verband houden met het (mobiele) internet.
Advertising. Public relations --- Computer architecture. Operating systems --- massacommunicatie --- recht --- Law --- ICT (informatie- en communicatietechnieken) --- Mass communications --- BPB1504 --- 347.77 --- Internet --- Publicité --- 659.1 --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht. --- Reclame --- Publicity. Advertising --- reclame online --- reclame --- 659.1 Publicity. Advertising --- 347.77 Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Интернет --- internet --- internetas --- idirlíon --- internets --- интернет --- webb --- an tIdirlíon --- tīmeklis --- veeb --- faqe web --- světová počítačová síť --- svjetska računalna mreža --- web --- međumrežje --- www --- világháló --- reclame online. --- reclame. --- Idirlíon --- Belgique --- Publicité
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In dit handboek wordt nagegaan welke de BTW-gevolgen zijn voor een onderneming bij de keuze voor de ene of andere manier van reclamevoering. Dit boek geeft een overzicht van de meest uiteenlopende vormen van reclame en promotie, en de fiscale technieken en gevolgen.
reclame --- btw --- publicité --- tva --- taxxa fuq il-valur miżjud --- ДДВ --- MwSt. --- PVM --- ALV --- DPH --- moms --- ДДС --- PDV --- hozzáadottérték-adó --- käibemaks --- VAT --- Cáin Bhreisluacha --- daň z přidané hodnoty --- TVSH --- TVA --- DDV --- ПДВ --- IVA --- ΦΠΑ --- PVN --- Umsatzsteuer --- impuesto sobre el volumen de negocios --- daň z pridanej hodnoty --- pievienotās vērtības nodoklis --- belasting op de toegevoegde waarde --- alv. --- tatim mbi vlerën e shtuar --- omsætningsafgift --- omzetbelasting --- imposto sobre o valor acrescentado --- apyvartos mokestis --- taxă pe valoarea adăugată --- данък върху добавената стойност --- turnover tax --- héa --- taxe sur le chiffre d'affaires --- apgrozījuma nodoklis --- obratová daň --- Φόρος Κύκλου Εργασιών --- tatim mbi xhiron --- kumuleeruv käibemaks --- Mehrwertsteuer --- lisandväärtusmaks --- liikevaihtovero --- данок на додадена вредност --- davek na dodano vrednost --- daň z obratu --- porez na dodanu vrijednost --- mervärdesskatt --- merværdiafgift --- taxe sur la valeur ajoutée --- pridėtinės vertės mokestis --- порез на додату вредност --- imposta sulla cifra d'affari --- arvonlisävero --- value added tax --- áfa --- általános forgalmi adó --- impuesto sobre el valor añadido --- impuesto sobre el tráfico de empresas --- CBL --- φόρος προστιθέμενης αξίας --- imposta sul valore aggiunto --- omsättningsskatt --- podatek od wartości dodanej --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace
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marketing
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public relations
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marktonderzoek
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direct marketing
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commercials [oral or performed works]
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Marketing
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PR (public relations)
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reclame
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verkoop
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Closed periodicals
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Annuaire
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Mercatique
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Communication de masse
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Publicité
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658.8
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058 <493>
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#ECO:03.14:industrie en onderneming marketing
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369.1
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Marketing zakboekje 2004
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abonnementen
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adresboeken
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jaarboeken
---
658.8 Marketing. Sales. Selling. Distribution
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Marketing. Sales. Selling. Distribution
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058 <493> Jaarboeken. Adresboeken--
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TRANSACTIES IN FINANCIËLE INSTRUMENTEN - Prospectusverplichting - prospectus prospectusplicht harmonisatie prospectusvrijstelling (vrijstelling) prospectusrichtlijn 2003 71 EG omzettingswetten in Belgie - Nederland - Frankrijk - UK - Duitsland & Beknopt lexicon & DEEL 1 Kritische analyse van de doelstelling van de geharmoniseerde prospectusplicht - inleiding - methodologische noden - de doelstellingen van de prospectusplicht - de doelstellingen van de harmonisatie & DEEL 2 Kritische analyse van de methode van de geharmoniseerde prospectusplicht - inleiding - methodologische noden - de harmonisatie van de prospectusrichtlijn - de geharmoniseerde prospectusplicht - de geharmoniseerde prospectusvrijstellingen & Conclusies van het onderzoek & Beknopte bibliografie & Trefwoordenregister
Comparative law --- Financial law --- rechtsvergelijking --- geldhandel --- beleggen --- financieel recht --- Europe --- PROSPECTUSPLICHT -- 351.82 --- EG-RICHTLIJNEN -- 351.82 --- OMZETTINGSWETTEN -- 351.82 --- BELGIE -- 351.82 --- NEDERLAND -- 351.82 --- FRANKRIJK -- 351.82 --- VERENIGD KONINKRIJK -- 351.82 --- DUITSLAND -- 351.82 --- ONDERNEMINGEN -- 347.72 --- EG-RICHTLIJNEN -- 347.72 --- OMZETTINGSWETTEN -- 347.72 --- BELGIE -- 347.72 --- NEDERLAND -- 347.72 --- FRANKRIJK -- 347.72 --- VERENIGD KONINKRIJK -- 347.72 --- DUITSLAND -- 347.72 --- ONDERNEMINGEN -- 351.82 --- PROSPECTUSPLICHT -- 347.72 --- Stocks --- Law and legislation --- Belgium --- Netherlands --- France --- United States --- Great Britain --- Germany --- Prospectus writing --- Ebooks --- Entreprise --- Publicité --- Concurrence --- BPB1010 --- 347.731 --- Academic collection --- information --- investissements --- crise financiere --- europees gemeenschapsrecht --- 347.731 Beursverrichtingen. Beurs. Handelsbeurs. Effectenbeurs. Handelskamer --- Beursverrichtingen. Beurs. Handelsbeurs. Effectenbeurs. Handelskamer --- concurență --- ανταγωνισμός --- konkurencja --- Wettbewerb --- soutěž --- konkurencia --- конкуренция --- concurrentie --- tržišno natjecanje --- concorrência --- kilpailu --- kompetizzjoni --- iomaíocht --- competencia --- konkurrencë --- konkurenca --- konkurrence --- konkurents --- конкуренција --- konkurencija --- competition --- concorrenza --- konkurrens --- konkurence --- verseny --- principio della concorrenza --- condição de concorrência --- mededinging --- konkurrencevilkår --- concorrenza praticabile --- concorrenza effettiva --- posizione concorrenziale --- ефективна конкуренција --- condizioni di concorrenza --- начела на конкуренција --- услови на конкуренција --- конкурентска позиција --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- druh podniku --- virksomhed --- vrsta podjetja --- impresa --- företag --- врста предузећа --- вид на претпријатие --- vrsta poduzeća --- tip ta’ impriża --- ettevõtte tüüp --- επιχείρηση --- uzņēmējdarbības veids --- przedsiębiorstwo --- yritys --- type of business --- tip de afacere --- empresa --- предприятие --- Unternehmen --- onderneming --- typ podniku --- vállalkozás --- lloj i biznesit --- įmonės rūšis --- impresa collettiva --- φίρμα --- maatschappij --- impresa societaria --- Firma --- вид на фирма --- firme --- foretagende --- azienda --- дејност на претпријатие --- firm --- регистрирана дејност на трговско друштво --- ditta --- cég --- Unternehmung --- firmë --- firma --- kompanija --- äriühing --- tvrtka --- poduzeće --- informatie --- investeringen --- financiele crisis --- droit communautaire europeen --- E-books --- cineál gnó --- tipo di azienda --- Publicité
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"While advertising of pharmaceuticals is highly regulated and fully harmonized in the European Union, there are no specific European rules on advertising of medical devices. The reasoning that led to the adoption of the rules on advertising of pharmaceuticals can nonetheless also be applied to medical devices: The current national rules on advertising of medical devices are widely divergent, hindering the establishment of the internal market of medical devices.Taking this idea as a point of departure, the main objective of the research is to formulate principles to underpin European regulation on advertising of medical devices. The basic assumption is that such regulation should allow a maximum of information to be communicated to the consumer, without compromising on health protection. To discern these principles, medical device law is being compared to pharmaceutical law and European and Belgian law, as well as US regulation are being investigated."
Medical law --- Pharmacology. Therapy --- Advertising. Public relations --- Belgium --- Public health laws --- European law --- Handbooks, manuals, etc. --- Medical instruments and apparatus industry --- BPB1712 --- Médicament --- Publicité --- Droit médical --- Geneesmiddel --- Reclame --- Medisch recht --- Médicaments --- Médecine --- Matériel médical --- Appareil et matériel --- Droit --- Appareil et matériel. --- E-books --- diritto sanitario --- право в областта на здравеопазването --- medicinsko pravo --- medisch recht --- medicinos teisė --- Derecho médico --- orvosi jog --- ιατρικό δίκαιο --- drept medical --- Medizinrecht --- lékařské právo --- medical law --- prawo ochrony zdrowia --- liġi medika --- medicīniskās tiesības --- medicinsk rätt --- medicinsk jura --- meditsiiniõigus --- lääketieteellinen lainsäädäntö --- direito médico --- e drejtë mjekësore --- медицинско право --- lekárske právo --- législation médicale --- lékařské zákony --- законодавство од областа на медицината --- Arztrecht --- Derecho sanitario --- lékařská legislativa --- Ärzterecht --- lékařskoprávní legislativa --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- ravim --- lék --- lääke --- lijek --- mediċinament --- φάρμακα --- medicamento --- läkemedel --- лек --- medicament --- лекарство --- lek --- liek --- medicinale --- geneesmiddel --- medicamente --- Medikament --- gyógyszer --- medikament --- zdravilo --- vaistinis preparatas --- medikaments --- kapky --- orvosság --- medicamento per la medicina animale --- medicamento per la medicina umana --- zásyp --- medication --- mast --- tabletka --- vaistas --- Arznei --- tinktura --- mjekim --- lääkintä --- léčivý přípravek --- медикамент --- prášky --- prášek --- liečivý prípravok --- lääkitys --- îngrijire medicală --- dražé --- Arzneispezialität --- tableta --- čípek --- Arzneimittel --- лекарствен продукт --- medicin --- medikamentas --- zāles --- prodotti mediċinali --- produkt leczniczy --- lægemiddel --- remédio --- médicament --- lääkevalmiste --- prodotto medicinale --- medicijn --- Geneeskundige verstrekkingen (in de enge zin) : Farmaceutische producten --- Prestations de santé (au sens strict) : Produits pharmaceutiques --- prodott mediċinali --- φάρμακο --- medicinski proizvod --- medicinal product --- gyógyászati készítmény --- Advertising --- Consumer protection --- Comparative law --- Consommateurs --- Droit comparé --- Drugs --- Law and legislation --- Medical instruments and apparatus --- Appareils et instruments --- Protection --- dlí leighis --- íoc leighis --- Belgique --- Médicaments --- Médicament --- Médecine --- Matériel médical --- Publicité --- Appareil et matériel. --- Droit médical --- Läkemedelsprodukter
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L’ouvrage se veut un guide pratique destiné à guider les professionnels du secteur dans les méandres de cette réglementation particulièrement complexe.
Tort and negligence --- Economic law --- European Union --- Belgium --- E-books --- BPB1612 --- Publicité --- Consommateur --- Produit alimentaire --- Étiquetage --- STRADALEX --- rotulagem --- ženklinimas --- označevanje --- etichetare --- etiquetado --- címkézés --- etichettatura --- marķēšana --- označivanje naljepnicom --- etykietowanie --- označovanie etiketami --- Etikettierung --- етикетиране --- etiketteren --- обележување со етикета --- означавање производа --- sildistamine --- tikkettar --- etikettering --- επισήμανση --- merkinnät --- značení zboží nálepkami --- labelling --- lipéadú --- etiketim --- ženklinimas etiketėmis --- označení zboží etiketou --- etikečių tvirtinimas --- etikettimine --- stavljanje etikete --- mærkning --- етикетирање --- маркирање --- etiketování --- prodott alimentari --- produto alimentar --- прехрамбени производ --- levnedsmiddel --- foodstuff --- livsmedel --- prehrambeni proizvod --- alimente --- Nahrungsmittel --- táirge bia --- potraviny --- pārtikas produkts --- хранителен продукт --- toiduained --- élelmiszer --- voedingsproduct --- προϊόν διατροφής --- prodotto alimentare --- прехранбен производ --- maisto produktai --- artykuły spożywcze --- živilo --- elintarvike --- producto alimenticio --- artikull ushqimor --- alapvető élelmiszer --- produit agroalimentaire --- produkt från livmedelsindustrin --- producto agroalimenticio --- produto agroalimentar --- namirnice --- Nahrungsprodukt --- alimento --- τρόφιμα --- cibo --- denrée alimentaire --- toiduainetööstuse toode --- εδώδιμα προϊόντα --- žemės ūkio maisto produktas --- födoämne --- prodotto agroalimentare --- matvara --- agri-foodstuffs product --- voedingsmiddel --- produkt agroushqimor --- agrárélelmiszer --- храна од растително потекло --- derrata alimentare --- aliment --- Lebensmittel --- γεωργικά προϊόντα διατροφής --- agrarisch voedingsproduct --- voedingsprodukt --- prodott tal-ikel --- produkt poľnohospodárskej výroby --- levensmiddel --- næringsmiddel --- fødemiddel --- Grundnahrungsmittel --- maataloudessa tuotettu elintarvike --- produs alimentar --- consumatori --- consument --- потребител --- Verbraucher --- consumatore --- потрошач --- kuluttaja --- tarbija --- καταναλωτής --- fogyasztó --- forbruger --- spotrebiteľ --- konsument --- tomhaltóir --- потрошувач --- potrošnik --- konsumator --- spotřebitel --- consumidor --- potrošač --- consumer --- konsumatur --- vartotojas --- patērētājs --- консумент --- Konsument --- verbruiker --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Aliments --- Commerce --- Consommateurs --- Publicité (droit) --- Droit européen. --- Droit --- Réglementation --- Protection --- earra bia --- Advertising laws --- Food --- Publicité --- Labeling --- Law and legislation --- Etiquetage --- EPUB-ALPHA-P EPUB-LIV-FT LIVDROIT STRADA-B --- European Union countries --- Étiquetage --- Belgique
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1. L'oeuvre publicitaire; 2. Le droit d'auteur; 3. Le droit des marques; 4. La loi sur les pratiques du commerce; 5. Les règles particulières à certains secteurs, produits ou services; 6. Publicité et moralité; 7. Publicité et voies d'avenir.
Industrial and intellectual property --- Economic law --- Belgium --- Advertising laws --- Copyright --- Trademarks --- Industrial property --- Publicité --- Droit d'auteur --- Marques de commerce --- Propriété industrielle --- Advertisements --- Law and legislation --- Droit --- BPB1002 --- Droit commercial --- Législation --- Belgique --- 351.82*7 <493> --- 347.78 <493> --- 347.7 <493> --- 347.77 <493> --- 659 <493> --- Reclame --- Handelsrecht --- Wetgeving --- België --- Consumentenrecht--België --- Auteursrecht--België --- Handelsrecht--België --- Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht--België --- Publicity. Information work. Public relations--België --- 659 <493> Publicity. Information work. Public relations--België --- 347.77 <493> Industrieel eigendomsrecht. Commercieel eigendomsrecht. Geestelijk eigendomsrecht--België --- 347.7 <493> Handelsrecht--België --- 347.78 <493> Auteursrecht--België --- 351.82*7 <493> Consumentenrecht--België --- Publicité --- Propriété industrielle --- legislação --- Gesetzgebung --- achtú --- legislation --- legislación --- legjislacion --- seadusandlus --- teisėkūra --- legislazione --- νομοθεσία --- законодавство --- lainsäädäntö --- lovgivning --- leġiżlazzjoni --- законодателство --- törvényalkotás --- ustawodawstwo --- lagstiftning --- zakonodavstvo --- legislație --- legislativa --- legislatíva --- wetgeving --- zakonodaja --- likumdošana --- koncepcija --- právní normy --- aspetto giuridico --- законска одредба --- rättslig aspekt --- disposição legislativa --- zakonodavni akt --- dimensión jurídica --- legislative provision --- правна норма --- νομοθετική πράξη --- právní předpisy --- juridische aspecten --- lovbestemmelse --- programa --- teisės nuostata --- disposition législative --- dispozitë legjislative --- juridisk aspekt --- õiguslik aspekt --- likumi --- disposizione legislativa --- disposizione di legge --- legislatívny akt --- õigustloov akt --- atto legislativo --- legislatívne ustanovenie --- õigusakt --- aspeto jurídico --- rättsregler --- tiesību normas --- zakonska odredba --- правни прашања --- disposición legislativa --- legislative act --- seadusandlik akt --- νομική πλευρά --- wetgevende handeling --- juridisk dimension --- Gesetzesbestimmung --- Gesetzesvorschrift --- vertiente jurídica --- törvény rendelkezése --- teisės aktų leidimas --- säädös --- punto de vista jurídico --- teisinis aspektas --- zákonodárství --- lagbestämmelse --- tiesību aspekts --- jogalkotási aktus --- νομοθετική διάταξη --- rechtlicher Aspekt --- Gesetzgebungsakt --- teisės aktas --- törvényi rendelkezés --- akt legjislativ --- jogszabály --- säännös --- легислатива --- act legislativ --- wettelijke bepaling --- oikeudellinen näkökohta --- likumdošanas akti --- gesetzliche Vorschrift --- prevederi legislative --- правен акт --- ato legislativo --- jogszabályi rendelkezés --- lagstiftningshandling --- törvényhozás --- acte législatif --- tiesību akti --- gesetzliche Bestimmung --- prawo handlowe --- kauppaoikeus --- commercial law --- drept comercial --- diritto commerciale --- obchodní právo --- kereskedelmi jog --- obchodné právo --- dritt kummerċjali --- трговско право --- handelsrecht --- direito comercial --- äriõigus --- komercinė teisė --- търговско право --- e drejta tregtare --- komerctiesības --- Derecho mercantil --- трговинско право --- trgovačko pravo --- handelsret --- handelsrätt --- εμπορικό δίκαιο --- trgovinsko pravo --- комерцијално право --- kauppalainsäädäntö --- legjislacion tregtar --- стопанско право --- kereskedelmi törvénykönyv --- Handelsgesetzgebung --- handelswetgeving --- Derecho comercial --- legislación comercial --- legislazione commerciale --- legislação comercial --- législation commerciale --- trgovinsko zakonodavstvo --- Handelsgesetzbuch --- affärsrätt --- prekybos teisė --- kaubandusõigus --- obchodná legislatíva --- legislație comercială --- äriseadusandlus --- komercdarbības likumdošana --- εμπορική νομοθεσία --- commercial legislation --- prekybos įstatymai --- obchodní legislativa --- handelslovgivning --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- reachtaíocht --- dlí tráchtála --- Législation --- Droit public économique --- Economie --- Commerce --- Propriété intellectuelle --- Dessins et modèles --- Brevets d'invention --- France --- Réglementation --- Pratiques
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Industrial and intellectual property --- Advertising laws --- Copyright --- Trademarks --- Industrial property --- Publicité --- Droit d'auteur --- Marques de commerce --- Propriété industrielle --- Advertisements --- Law and legislation --- Droit --- Droit commercial --- STRADALEX --- BPB1309 --- Législation --- Belgique --- Handelsrecht --- Reclame --- Wetgeving --- België --- Publicité --- Propriété industrielle --- EPUB-ALPHA-D EPUB-LIV-FT LIVDROIT STRADA-B --- Belgium --- Bélgica --- Belgija --- Belgien --- Belgie --- Belgicko --- Beļģija --- Белгија --- Belgio --- Белгия --- Belgia --- il-Belġju --- An Bheilg --- Βέλγιο --- Belgjika --- Belgia Kuningriik --- Beļģijas Karaliste --- Royaume de Belgique --- Belgian kuningaskunta --- Belgické kráľovstvo --- Koninkrijk België --- Belgijos Karalystė --- das Königreich Belgien --- Βασίλειο του Βελγίου --- Kingdom of Belgium --- Кралство Белгија --- Краљевина Белгија --- Belgické království --- Reino de Bélgica --- ir-Renju tal-Belġju --- Regatul Belgiei --- Kongeriget Belgien --- Кралство Белгия --- Mbretëria e Belgjikës --- Belga Királyság --- Królestwo Belgii --- Konungariket Belgien --- Reino da Bélgica --- Kraljevina Belgija --- Regno del Belgio --- legislação --- Gesetzgebung --- achtú --- legislation --- legislación --- legjislacion --- seadusandlus --- teisėkūra --- legislazione --- νομοθεσία --- законодавство --- lainsäädäntö --- lovgivning --- leġiżlazzjoni --- законодателство --- törvényalkotás --- ustawodawstwo --- lagstiftning --- zakonodavstvo --- legislație --- legislativa --- legislatíva --- wetgeving --- zakonodaja --- likumdošana --- koncepcija --- právní normy --- aspetto giuridico --- законска одредба --- rättslig aspekt --- disposição legislativa --- zakonodavni akt --- dimensión jurídica --- legislative provision --- правна норма --- νομοθετική πράξη --- právní předpisy --- juridische aspecten --- lovbestemmelse --- programa --- teisės nuostata --- disposition législative --- dispozitë legjislative --- juridisk aspekt --- õiguslik aspekt --- likumi --- disposizione legislativa --- disposizione di legge --- legislatívny akt --- õigustloov akt --- atto legislativo --- legislatívne ustanovenie --- õigusakt --- aspeto jurídico --- rättsregler --- tiesību normas --- zakonska odredba --- правни прашања --- disposición legislativa --- legislative act --- seadusandlik akt --- νομική πλευρά --- wetgevende handeling --- juridisk dimension --- Gesetzesbestimmung --- Gesetzesvorschrift --- vertiente jurídica --- törvény rendelkezése --- teisės aktų leidimas --- säädös --- punto de vista jurídico --- teisinis aspektas --- zákonodárství --- lagbestämmelse --- tiesību aspekts --- jogalkotási aktus --- νομοθετική διάταξη --- rechtlicher Aspekt --- Gesetzgebungsakt --- teisės aktas --- törvényi rendelkezés --- akt legjislativ --- jogszabály --- säännös --- легислатива --- act legislativ --- wettelijke bepaling --- oikeudellinen näkökohta --- likumdošanas akti --- gesetzliche Vorschrift --- prevederi legislative --- правен акт --- ato legislativo --- jogszabályi rendelkezés --- lagstiftningshandling --- törvényhozás --- acte législatif --- tiesību akti --- gesetzliche Bestimmung --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- reclame --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- prawo handlowe --- kauppaoikeus --- commercial law --- drept comercial --- diritto commerciale --- obchodní právo --- kereskedelmi jog --- obchodné právo --- dritt kummerċjali --- трговско право --- handelsrecht --- direito comercial --- äriõigus --- komercinė teisė --- търговско право --- e drejta tregtare --- komerctiesības --- Derecho mercantil --- трговинско право --- trgovačko pravo --- handelsret --- handelsrätt --- εμπορικό δίκαιο --- trgovinsko pravo --- комерцијално право --- kauppalainsäädäntö --- legjislacion tregtar --- стопанско право --- kereskedelmi törvénykönyv --- Handelsgesetzgebung --- handelswetgeving --- Derecho comercial --- legislación comercial --- legislazione commerciale --- legislação comercial --- législation commerciale --- trgovinsko zakonodavstvo --- Handelsgesetzbuch --- affärsrätt --- prekybos teisė --- kaubandusõigus --- obchodná legislatíva --- legislație comercială --- äriseadusandlus --- komercdarbības likumdošana --- εμπορική νομοθεσία --- commercial legislation --- prekybos įstatymai --- obchodní legislativa --- handelslovgivning --- E-books --- reachtaíocht --- dlí tráchtála --- Législation
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On 20 November 2019 the United Nations Convention on the Rights of the Child celebrates its 30th anniversary. In 1989, when the Convention was adopted, children came across advertising on television, on billboards in the street, in shops and through leaflets in their mailbox. Over the past 30 years, the way in which children are targeted by advertisers and the formats that are used have changed significantly. Think of advergames, influencer marketing, and behavioural targeted advertising. The specific features of these formats, such as their immersive, interactive and personalised nature, make it difficult for children to understand the commercial and persuasive intent of the commercial messages directed at them. This book presents an original and timely fundamental rethinking of the regulatory framework of commercial communication from a children's rights perspective. Offering a carefully considered, well-documented overview and in-depth evaluation of several legislative frameworks, policy documents, self- and co-regulatory initiatives and literature from a variety of disciplines, it works towards the development of children's rights-inspired recommendations for an empowering regulatory framework for online commercial communication aimed at children. It is a subject with great societal relevance which contributes to the further realisation of children's rights in the digital environment. Valerie Verdoodt is a fellow in law at the London School of Economics. Her research focuses on the legal and fundamental rights questions originating from the development of new media and technology, in particular regarding the protection and participation of children online. She also teaches Information technology and the law, Cyberlaw and EU Law on the LSE law programme.
kind --- enfant --- reclame --- bescherming van de consument --- publicité --- protection du consommateur --- Publicité et enfants --- Publicité sur Internet --- Droit. --- Nations Unies --- Human rights --- Economic law --- Advertising. Public relations --- Computer. Automation --- fogyasztóvédelem --- заштита на потрошувачите --- ochrona konsumenta --- mbrojtja e konsumatorit --- protezzjoni tal-konsumatur --- consumer protection --- ochrana spotřebitele --- vartotojų apsauga --- varstvo potrošnikov --- zaštita potrošača --- kuluttajansuoja --- ochrana spotrebiteľa --- защита на потребителя --- Verbraucherschutz --- konsumentskydd --- tarbijakaitse --- protezione del consumatore --- patērētāju tiesību aizsardzība --- forbrugerbeskyttelse --- protecția consumatorului --- protección del consumidor --- proteção do consumidor --- προστασία του καταναλωτή --- заштита потрошача --- konzumerizmus --- tutela del consumatore --- consommatisme --- consumerism --- EBCU --- vartotojų interesų gynimas --- kuluttajan oikeudet --- consumatorismo --- Maßnahmen zugunsten der Verbraucher --- consumentisme --- plan veprimi i politikave për konsumatorin --- défense du consommateur --- konsumerismi --- prava potrošača --- δικαιώματα του καταναλωτή --- diritti del consumatore --- derechos del consumidor --- defesa do consumidor --- consumismo --- tarbijapoliitika tegevuskava --- права на потрошувачите --- forbrugerrettigheder --- consumentenbescherming --- recht van de consument --- plan d'action en faveur des consommateurs --- Handlingsplan för främjande av konsumenternas intressen --- práva spotřebitele --- fogyasztók joga --- plan de acțiune în favoarea consumatorului --- difesa del consumatore --- plan de acción en favor de los consumidores --- consumer policy action plan --- vartotojų teisės --- práva spotrebiteľov --- handlingsplan på forbrugerområdet --- forbrugerinteresser --- fogyasztóvédelmi cselekvési terv --- konsumentens rättigheter --- patērētāju aizsardzības politikas rīcības plāns --- droits du consommateur --- drepturile consumatorului --- φορέας προστασίας του καταναλωτή --- kuluttajien etua ajava toimintasuunnitelma --- plano de ação a favor dos consumidores --- piano d'azione a favore dei consumatori --- protecção do consumidor --- defensa del consumidor --- konsumerism --- consumerismo --- konzumerizam --- konsumerizëm --- actieplan ten behoeve van de consumenten --- të drejtat e konsumatorëve --- vartojimo politikos veiksmų planas --- σχέδιο δράσης υπέρ των καταναλωτών --- consumeurisme --- direitos do consumidor --- tarbija õigused --- consumers' rights --- tillvaratagande av konsumenternas intressen --- reklám --- reklamar --- reklame --- διαφήμιση --- mainonta --- publicidade --- рекламирање --- reklama --- pubblicità --- огласување --- reklamavimas --- publicitet --- reklaam --- oglaševanje --- propagace --- reklam --- advertising --- publicitate --- oglašavanje --- fógraíocht --- publicidad --- reklāma --- реклама --- Werbung --- campanie publicitară --- reklamos kampanija --- пропагандна порака --- réclame --- reklāmas kampaņa --- reklamní kampaň --- mainoskampanja --- publiciteit --- διαφημιστική πληροφόρηση --- publicidad comercial --- publicidade comercial --- advertising campaign --- Werbeinformation --- hospodářská reklama --- reklamná kampaň --- lancio pubblicitario --- informação publicitária --- kommerciel reklame --- kommersiell reklam --- annoncekampagne --- reklamna kampanja --- annuncio pubblicitario --- Werbekampagne --- campanha publicitária --- campagna pubblicitaria --- reclameactie --- διαφημιστική προώθηση --- reklamiranje --- Werbefeldzug --- Reklame --- reklama (produkt) --- informazione pubblicitaria --- reklamní akce --- Werbeanzeige --- publicité commerciale --- commerciële reclame --- reklamekampagne --- reklamní inzerce --- advertisement --- manifesti --- propaganda publicitaria --- information publicitaire --- reklaamimine --- fushatë reklamash --- información publicitaria --- kereskedelmi hirdetés --- inzerce --- Werbeaktion --- ЕПП --- reklameinformation --- oglas --- advertentie --- reklamkampanj --- reclamecampagne --- pubblicità commerciale --- оглас --- reklaamikampaania --- campagne publicitaire --- mainos --- reclamă --- annonsering --- Wirtschaftswerbung --- campaña publicitaria --- reklamë --- εμπορική προβολή --- reklamní informace --- dítě --- barn --- leanbh --- criança --- tfal --- Kind --- gyermek --- dijete --- дете --- dziecko --- dieťa --- niño --- παιδί --- child --- bērns --- lapsi --- laps --- vaikas --- otrok --- copil --- fanciullo --- person në moshë të mitur --- niñez --- detstvo --- children --- djeca --- νηπιακή ηλικία --- minori --- lapsepõlv --- bambino --- vaikai --- gyerek --- barndom --- děti --- προσχολική ηλικία --- infancia --- lapsuus --- νήπιο --- fëmijë --- детство --- dětství --- gyermekkor --- Kindheit --- bērnība --- fëmijëri --- vaikystė --- деца --- enfance --- bērni --- infância --- παιδική ηλικία --- páiste --- childhood --- dječja dob --- infanzia --- kinderjaren --- cosaint tomhaltóirí --- Advertising laws. --- Children --- Child consumers. --- Advertising and children. --- Information society. --- Legal status, laws, etc.
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