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Ensuring marketers and advertisers are aware of the laws and regulations of advertising is now more important than ever. If a campaign is found to be potentially offensive, harmful, or misleading, it can 'go viral' in just the click of a mouse, and the implications of breaching those laws are likely to be both damaging and costly to a brand's reputation, its creative work, and the strategic planning behind it. Now offering level-headed advice on everyday questions encountered when designing and running promotional campaigns, Ad Law, the new book from the Institute of Practitioners in Advertising (IPA), is the ultimate handbook to the law and regulation of advertising and marketing communications. Containing guidance based on real-world experiences from media and advertising lawyers and the IPA legal team, this book expertly leads readers through the most applicable laws and regulations, common pitfalls and the practicalities behind them, such as the new industry-standard client/agency agreement. Covering issues such as intellectual property, privacy and defamation, plus the self-regulatory framework, Ad Law is the ideal companion for any advertising and marketing professional, or lawyer working within these sectors.

Advertising laws. --- Advertising --- Law, Advertising --- Trade regulation --- Competition, Unfair --- Law and legislation --- Advertising laws --- E-books

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Corporate speech --- Freedom of speech --- Advertising laws --- Commercial free speech

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"The law on marketing and advertising has undergone profound changes based on the EU directives on unfair commercial practices and misleading and comparative advertising. The legislation partially requires full harmonisation and contains a comprehensive blacklist of prohibited practices. However, in other areas only minimum harmonisation is required. A comprehensive case law from the CJEU has emerged but still many issues remain open, unclear and debated. The EU Commission has an active interest in the field and has published numerous reports on the question. In addition it has developed revised, comprehensive guidelines on business to consumer (B2C) marketing which are fully discussed here. Further Commission initiatives in the area on business to business (B2B) marketing are also in the making, underlining the importance of this new collection."--Bloomsbury Publishing.

Advertising laws. --- Competition, Unfair. --- Law --- Marketing --- Trade regulation. --- International unification. --- Law and legislation.

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BUSINESS & ECONOMICS --- General --- Advertising --- Selling --- Advertising laws --- Commerce --- Business & Economics --- Selling. --- Salesmanship --- Salesmen and salesmanship --- Business --- Retail trade --- Marketing --- Sales promotion

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This research analyses and compares the use of certain alternative enforcement instruments, such as negotiated procedures, markets work, individual guidance and compliance programmes, by the Dutch, UK and French competition authorities. Competition authorities are known for imposing enormous fines on companies that have infringed the law. However, most authorities are equally active in educating, deliberating, influencing or preventing. Alternative enforcement entails a deviation from command-and-control style enforcement and can be characterised as informal, horizontal, compliance-based, restorative, preventative and/or more efficient. This book draws from the differences between the national approaches to show the advantages and downsides of negotiated procedures, markets work, individual guidance and compliance programmes. Also, it provides recommendations to pursue a balance between instrumentality and safeguards within the instruments, and in enforcement policy as a whole. This research will be of interest for both academics and practitioners in the field of competition law and enforcement --Back cover.

Competition, Unfair. --- Competition --- Competition, Unfair --- Competition law --- Fair trade --- Unfair competition --- Unfair trade practices --- Commercial crimes --- Commercial law --- Industrial property --- Torts --- Advertising laws --- Law and legislation