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In large chain bookstores the "religion" section is gone and in its place is an expanding number of topics including angels, Sufism, journey, recovery, meditation, magic, inspiration, Judaica, astrology, gurus, Bible, prophesy, evangelicalism, Mary, Buddhism, Catholicism, and esoterica. As Wade Clark Roof notes, such changes over the last two decades reflect a shift away from religion as traditionally understood to more diverse and creative approaches. But what does this splintering of the religious perspective say about Americans? Have we become more interested in spiritual concerns or have we become lost among trends? Do we value personal spirituality over traditional religion and no longer see ourselves united in a larger community of faith? Roof first credited this religious diversity to the baby boomers in his bestselling A Generation of Seekers (1993). He returns to interview many of these people, now in mid-life, to reveal a generation with a unique set of spiritual values--a generation that has altered our historic interpretations of religious beliefs, practices, and symbols, and perhaps even our understanding of the sacred itself. The quest culture created by the baby boomers has generated a "marketplace" of new spiritual beliefs and practices and of revisited traditions. As Roof shows, some Americans are exploring faiths and spiritual disciplines for the first time; others are rediscovering their lost traditions; others are drawn to small groups and alternative communities; and still others create their own mix of values and metaphysical beliefs. Spiritual Marketplace charts the emergence of five subcultures: dogmatists, born-again Christians, mainstream believers, metaphysical believers and seekers, and secularists. Drawing on surveys and in-depth interviews for over a decade, Roof reports on the religious and spiritual styles, family patterns, and moral vision and values for each of these subcultures. The result is an innovative, engaging approach to understanding how religious life is being reshaped as we move into the next century.

Baby boom generation. --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population --- United States --- Religion --- Baby boom generation --- Religious life.

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This work examines the ways in which the buying habits of baby boomers differ from the habits of their parents, detailing the ways in marketers can use the various insights in the book to market a broad range of goods and services.

Consumer behavior-- United States. --- Commerce --- Business & Economics --- Marketing & Sales --- Consumer behavior --- Baby boom generation --- Middle-aged consumers --- Older consumers --- Market segmentation --- Attitudes. --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Aged as consumers --- Aged consumers --- Generations --- Population --- Consumers

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In Baby Boomers and Hearing Loss, audiologist John Burkey shows readers how they can continue to enjoy youthful living, regardless of whether their hearing abilities are undiminished or severely compromised. In a reassuring and straightforward style, Burkey explains the typical causes of hearing loss, from genetic factors to years of exposure to loud noises, and demystifies the sometimes confusing results of a hearing test. Fortunately, new technologies and advances in medicine have made it easier to detect signs of initial hearing loss and to prevent it from becoming a serious problem. For those who have already sustained some damage, the author suggests ways to manage daily activities by using a range of techniques, equipment, and medical procedures. His suggestions include minor changes, such as using a vibrating alarm clock rather than one that is sound-based. More dramatic but often highly effective options, including reconstructive surgery, cochlear implants, and bone-anchored hearing aids, are also described. In his previous award-winning book, Overcoming Hearing Aid Fears: The Road to Better Hearing, Burkey addressed common fears, concerns, and misconceptions that people have about choosing and using hearing aids. In this second indispensable volume, he offers a comprehensive guide on how to cope with and prevent hearing impairment. For a generation that refuses to slow down or quietly accept limitations, this book is essential reading.

Baby boom generation --- Deafness. --- Older people --- Aged --- Aging people --- Elderly people --- Old people --- Older adults --- Older persons --- Senior citizens --- Seniors (Older people) --- Age groups --- Persons --- Gerontocracy --- Gerontology --- Old age --- Hearing loss --- Audiology --- Ear --- Hearing disorders --- Hearing --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population --- Health aspects. --- Diseases

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Based on 18 years of sociological research and 52 years of rock 'n' roll fandom, Baby Boomer Rock 'n' Roll Fans: The Music Never Ends draws on data collected from participant observations and interviews with artists, fans, and producers to explore our aging rock culture through the filter of symbolic interactionist theory.

Popular music --- Popular music fans. --- Baby boom generation. --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population --- Music fans --- Music, Popular --- Music, Popular (Songs, etc.) --- Pop music --- Popular songs --- Popular vocal music --- Songs, Popular --- Vocal music, Popular --- Music --- Cover versions --- Social aspects. --- Fans

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Generation X. --- Generation Y. --- Baby boom generation. --- Baby boomers --- Boomers, Baby --- Generation, Baby boom --- Post-war generation --- Postwar generation --- Generations --- Population --- Echo boomers --- Echo generation --- Generation M --- Generation Why? --- Millennial generation --- Millennials (Generation Y) --- Net generation --- Newmils --- Thatcher's children (Generation Y) --- Baby bust generation --- Baby busters --- Gen X --- X-ers --- X generation --- Xers --- Employee motivation --- Baby boom generation --- Generation X --- Generation Y --- Motivation in industry --- Work motivation --- Motivation (Psychology) --- Personnel management --- Psychology, Industrial --- Goal setting in personnel management --- E-books