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This provocative book undertakes a new and challenging reading of recent semiotic and structuralist theory, arguing that films, novels, and poems cannot be studied in isolation from their viewers and readers.

Communication --- -Discourse analysis --- Psychoanalysis --- Semiotics --- 82.09 --- Semeiotics --- Semiology (Linguistics) --- Semantics --- Signs and symbols --- Structuralism (Literary analysis) --- Psychology --- Psychology, Pathological --- Discourse grammar --- Text grammar --- Communication, Primitive --- Mass communication --- Sociology --- Sex differences --- Literaire kritiek --- Discourse analysis. --- Psychoanalysis. --- Semiotics. --- Sex differences. --- Communication -- Sex differences. --- Languages & Literatures --- Philology & Linguistics --- 82.09 Literaire kritiek --- 82:003 --- Semiotiek in de literatuur --- 82:003 Semiotiek in de literatuur --- Discourse analysis --- Literary semiotics --- Pragmatics --- Depth psychology