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Understanding the consumer
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ISBN: 1446216152 0761947000 9786610368891 0761947019 1280368896 1412933560 1446237389 9780761947011 9780761947004 9781412933568 9781446216156 9781280368899 9781446237380 6610368899 Year: 2003 Publisher: London : SAGE,

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Uniting marketing theory and practice in a consumer-centric approach, this book challenges the lip service usually paid to this concept and demonstrates that a fundamental understanding of the consumer is critical to the future of effective marketing.


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Best customers : demographics of consumer demand.
Authors: ---
ISBN: 1940308429 1940308437 9781940308432 9781940308425 9781940308418 1940308410 Year: 2014 Publisher: Amityville, New York : New Strategist Press,

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Find out how the American marketplace has been transformed by the Great Recession in the new 10th edition of Best Customers: Demographics of Consumer Demand, with all-important 2012 spending data. Best Customers is a unique look at who the best and biggest customers are for hundreds of individual products and services. The new edition of Best Customers includes analyses of spending trends before (2000 to 2006) and after (2006 to 2012) the Great Recession, product by product.


Book
Patterns of middle class consumption in India and China
Authors: ---
ISBN: 8132113071 1281965634 9786611965631 8178299976 9788178299976 9781281965639 9788132113072 6611965637 0761936238 9780761936237 8178297876 9788178297873 9352801229 9789352801220 Year: 2008 Publisher: New Delhi, IN Sage

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Patterns of Middle Class Consumption in India and China explores the complex. history and sociology of the middle class from a comparative perspective. It has. papers written by sociologists, anthropologists and political scientists rather. than economists, so the emphasis is on cultural shifts rather than economic statistics.The. major contribution of this volume is that these two emerging powers of Asia are. not, as is usual, compared to the West, but with each other. Considering that. these two societies have so much in common in scale, civilization history and. as emerging economies, the b


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Rural marketing : targeting the non-urban consumer
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ISBN: 9351500012 1281965413 9786611965419 8178299755 9788178299754 9780761935889 0761935886 Year: 2007 Publisher: Los Angeles ; London : Response,

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This highly practical and informative book provides unique insights into the essential. features of rural markets in India as well as challenges posed by the rural consumer. Retaining the managerial perspective of the first edition, this second edition. has been thoroughly revised and expanded, and examines in greater detail the concept. of rural markets and rural marketing. It also contains numerous short cases to. illustrate how social and cultural habits influence rural consumer behaviour. The book contains comprehensive insights into:. - The nature and patterns of rural behaviour. - A deta


Book
Determining consumer behaviour in the catering industry : a case study of Starbucks UK
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ISBN: 3960675224 9783960675228 9783960670223 Year: 2016 Publisher: Hamburg, [Germany] : Anchor Academic Publishing,

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Book
Best customers : demographics of consumer demand
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ISBN: 9781937737412 1937737411 9781937737399 193773739X 9781937737405 1937737403 Year: 2017 Publisher: New York : New Strategist Press, LLC,

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Based on data collected from the Bureau of Labor Statistics' 2014 Consumer Expenditure Survey, this report analyzes the demographics of household spending on hundreds of products and services. Identifies which households spend the most on those products and services, and which control the largest share of spending. Also included is a product-by-product analysis of spending trends before and after the Great Recession, and a prediction of future trends.


Book
Konsumentenpsychologie.
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ISBN: 3486748653 3486715313 9783486748659 Year: 2013 Publisher: München Oldenbourg Verlag

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Der Band bietet eine differenzierte Sicht auf den Konsumenten. Neben den Grundlagen aus der Psychologie wird auch auf den spezifischen Kontext eingegangen, in dem sich Konsumenten bewegen: so wirken zunehmend kulturelle Einflüsse auf den Kaufprozess ein. Es geht um den kompetenten Konsumenten, der mit den Anforderungen der modernen Konsumwelt umzugehen weiß. Aktuelle Themen wie der Konsument 2.0, die Markenpersönlichkeit, nachhaltiger Konsum im Jugendalltag und ethische Aspekte werden von Experten ergänzt.


Periodical
Consumer psychology review.
Authors: ---
ISSN: 24761281 24761273 Year: 2018 Publisher: [Hoboken, NJ] : Wiley,

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Book
Institutions as conscious food consumers : leveraging purchasing power to drive systems change
Authors: ---
ISBN: 0128136189 0128136170 9780128136188 9780128136171 Year: 2019 Publisher: London, United Kingdom : Academic Press, an imprint of Elsevier,

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Periodical
Consumer behavior review.
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ISSN: 25267884 Year: 2017 Publisher: Pernambuco (Brazil) : Universidade Federal de Pernambuco,

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