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Advertising. Public relations --- #ECO:03.14:industrie en onderneming marketing --- 659 --- 659 Publicity. Information work. Public relations --- Publicity. Information work. Public relations --- door Giep Franzen --- reclame --- publiciteit --- reclamestrategieën --- produkten --- merken --- 766.01 --- Besluitvorming --- Merken --- Branding --- Reclameplanning --- Marktsegmentatie --- Reclamestrategieën --- Positionering --- Industriële communicatie --- 659.12 --- #SBIB:309H2812 --- #SBIB:309H2820 --- 659.12 Concept and design in advertising --- Concept and design in advertising --- Marketing, consumentengedrag, consumentisme --- De reclameboodschap: algemene werken --- Merk --- Reclamestrategie --- Reclame
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