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The history of the book may be a technological triumph, spreading freedom and knowledge, but it also a story of errors and adjustments. When printing runs flawlessly, we see little of its process. But misprints and in-house corrections offer us the unique chance to witness aspects of the printing process that would otherwise remain invisible.

Book history --- book history --- anno 1400-1499 --- anno 1500-1599 --- anno 1600-1699 --- Europe --- Épreuves (industries graphiques) --- Industries graphiques --- Errata --- Proofreading --- Printing industry --- Correction --- Histoire. --- History --- History.

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Layout (Printing) --- Maquettes (Industries graphiques) --- Graphics industry --- graphic design --- graphic arts --- lay-out (kunst)

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Book history --- 09 <035> --- 655 <09> --- 09(091) --- 7.05 --- Boeken ; geschiedenis --- Handschriften. Oude en merkwaardige drukken. Curiosa--Grote handboeken. Compendia --- Graphic industries. Printing. Publishing. Book trade--Geschiedenis van ... --- Bibliofilie ; geschiedenis van het boek --- Kunst ; het boek als kunstobject ; Kunstenaarsboeken, geïllustreerde boeken, boekbanden --- 09 <035> Handschriften. Oude en merkwaardige drukken. Curiosa--Grote handboeken. Compendia --- book history --- Graphic industries. Printing. Publishing. Book trade--Geschiedenis van .. --- Graphic industries. Printing. Publishing. Book trade--Geschiedenis van . --- Graphic industries. Printing. Publishing. Book trade--Geschiedenis van

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Buying and Selling explores the many facets of the business of books across and beyond Europe, adopting the viewpoints of printers, publishers, booksellers, and readers. Essays by twenty-five scholars from a range of disciplines seek to reconstruct the dynamics of the trade through a variety of sources. Through the combined investigation of printed output, documentary evidence, provenance research, and epistolary networks, this volume trails the evolving relationship between readers and the book trade. In the resulting picture of failure and success, balanced precariously between debt-economies, sale strategies and uncertain profit, customers stand out as the real winners.

Book history --- bookselling --- reading culture --- publishers --- printers [people] --- Europe --- Book industries and trade --- Booksellers and bookselling --- Publishers and publishing --- History. --- anno 1500-1799 --- Economics. --- Exchange. --- Social exchange. --- Microeconomics. --- Book dealers --- Book sales --- Dealers, Book --- Book trade --- Cultural industries --- Manufacturing industries --- History

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Graphics industry --- boekvormen --- Book design --- Book industries and trade --- Electronic publishing --- Publishers and publishing --- Self-publishing --- 766.044 --- boekdesign --- boeken --- grafische vormgeving --- grafisch ontwerp --- Digital publishing --- Online publishing --- Desktop publishing --- Book trade --- Cultural industries --- Manufacturing industries --- Design, Book --- Books --- Graphic design (Typography) --- Format