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Production management --- Architecture --- Graphic arts --- bedrijfsbeleid

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Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as the author amply demonstrates in his fascinating book. He shows why the products we use should not be confusing, irritating and frustrating but must be attractive, pleasurable and fun.

Production management --- Consumer behavior --- Affective and dynamic functions --- Design --- Emotions and cognition --- Industrial design --- #KVHA:Cognitieve linguïstiek --- #KVHA:Meertalige communicatie --- #KVHA:Semiotiek --- #KVHA:Taalkunde --- 415.3 --- 770.6 --- emoties --- productdesign --- psychologie --- Design, Industrial --- Mechanical drawing --- New products --- Cognition and emotions --- Cognition --- Creation (Literary, artistic, etc.) --- Psychological aspects --- algemene psychologie, uitvoerende functies --- productdesign, filosofie, esthetiek en kritiek --- designfilosofie --- Emotions and cognition. --- Psychological aspects. --- Emotions et cognition --- Aspect psychologique --- Psychische functies --- Productiebeleid --- Consumentengedrag --- design --- designpsychologie --- lifestyle --- industrieel design --- 745 --- CAD, design en industriële vormgeving --- Design - Psychological aspects --- Industrial design - Psychological aspects --- Design industriel