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In the decade after 9/11, al-Qaeda gradually expanded its presence in the Muslim world through the creation of franchise affiliates. The author argues that the organization's dramatically weakened position in the wake of 9/11 was a central factor driving this new organizational strategy. But branching out was actually a sign of weakness. It not only failed to arrest al-Qaeda's decline, but accelerated it by fostering the birth of rival organizations like the Islamic State. Although the introduction of new branches helped al-Qaeda create a frightening image beyond its actual capabilities, ultimately the strategy neither increased al-Qaeda's capacity nor advanced its political objectives. The author also explores the organization's expansion choices in particular countries, and closes with an assessment of al-Qaeda's future in light of the ongoing turmoil in the Middle East, the ascendance of ISIS, and U.S. foreign policy.
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