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This book contains practical recipes on everything from creating an Adwords account, reporting, analyzing, bidding effectively to remarketing. The book is a guide to getting hands-on experience in Adwords strategies. It is extensively focussed on helping you build an Adwords account, which appeals to the visitors and attracts more clicks!This book is great for the users, who are ready to start using Adwords, as well as for experienced advertisers, who are looking to take their accounts to the next level. Just create an Adwords account and run ad campaigns to take advantage of the hands-on recipes.
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""Google AdWords That Work"" is intended for web owners, marketing managers, project managers and anyone interested in promoting their website effectively. It is for the non-techie who wants to be involved - this book will show you how to research, prepare and run your own AdWords campaign and will also give you the tools and the confidence to be able to explain to other team members, third-party suppliers and anyone else you care to talk to, about what it is you want them to do for you. AdWords can offer you a real chance of 'getting big, fast'. This isn't about just throwing a limitless budg
Electronic commerce. --- Google AdWords. --- Internet marketing. --- Online marketing. --- Google.
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Biography of Google founders, Sergey Brin and Larry Page.
Computer programmers --- Businesspeople --- Internet programming --- Web search engines --- Biography --- Brin, Sergey, --- Page, Larry, --- Google (Firm) --- Google --- Google.
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Online authorship. --- Google. --- Web sites --- Design.
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Internet industry --- Leadership. --- Management. --- Google (Firm)
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"The sixth edition introduces revised, expanded, and new chapters covering Enhanced Campaigns, Google Ads Express, Google's Product Listing Ads, and more. Changes in Big Data advertising are also revealed and expanded sections and necessary updates have been added throughout. Topics include: bidding strategies using remarketing lists for search ads, new ad extension features, and automation capabilities using scripts"--
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The first time that Apple, Google and Microsoft found themselves sharing the same digital space was 1998. They were radically different companies and they would subsequently fight a series of pitched battles for control of different parts of the digital landscape. They could not know of the battles to come. But they would be world-changing.This new edition of Digital Wars looks at each of these battles in turn. Accessible and comprehensive, it analyses the very different cultures of the three companies and assesses exactly who are the victors on each front. Thoroughly updated to include inform
Internet industry --- Apple Computer, Inc. --- Google (Firm) --- Microsoft Corporation.
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Internet industry --- Web search engines --- History --- History --- Google (Firm)
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Une analyse des perspectives ouvertes par la numérisation de l'écrit du point de vue de l'intérêt du public et de celui des créateurs. Le Conseil d'analyse de la société tente de dégager un ensemble d'exigences et de solutions visant à relever le défi du numérique à travers un équilibre fécond entre l'ensemble des acteurs concernés par la production, la diffusion et la lecture des textes. Le rêve d'une bibliothèque universelle accessible à tous pourrait, grâce aux ordinateurs et à Internet, devenir bientôt réalité. Nul ne contestera le formidable progrès que représentera la possibilité, pour chacun, d'accéder à l'ensemble du patrimoine écrit de l'humanité. Pourtant, les conditions dans lesquelles cette idée prend corps déclenchent, de divers horizons, plusieurs levées de bouclier. Et de sombres prophéties se font jour touchant la marginalisation de la haute culture en général et de ses expressions francophones en particulier. Les créateurs et leurs héritiers risquent-ils de se voir spoliés de leur travail ou de leur propriété ? Editeurs et libraires y survivront-ils ? Quel sera l'avenir du livre papier ? Faut-il craindre que les géants du Net, tels Amazon ou Google, n'imposent leurs conditions à l'univers de la culture écrite ? Bref, ce rêve de liberté est-il voué à se transformer en cauchemar ou peut-on le sauver en combattant ses effets pervers ? Pour cerner les difficultés et repérer les lignes de force du débat, quelques-uns des meilleurs spécialistes de la question, tous des professionnels du livre, confrontent ici leurs points de vue et s'efforcent de dégager un ensemble d'exigences et de solutions visant à relever le défi.
AA / International- internationaal --- 020 --- Bibliotheekwezen: algemeenheden. --- Industries and trade --- Google Library Project --- Electronic books --- Publishers and publishing --- Book industries and trade --- Livres numériques --- Livres --- Industrie --- Book publishing --- Books --- Books in machine-readable form --- Digital books --- E-books --- Ebooks --- Online books --- Bibliotheekwezen: algemeenheden --- Publishing --- Google Library Project. --- Google Books Library Project --- Google Book Search Library Project --- Google (Firm). --- Google livres (Project) --- Booksellers and bookselling --- Electronic publications --- Google Print Library Project --- Publishers and publishing - 21st century
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