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A core text book for the CIM Qualification.

Marketing -- Management. --- Marketing. --- Planning.

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A core text book for the CIM Qualification.

Marketing -- Management -- Problems, exercises, etc. --- Marketing -- Management. --- Marketing.

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A core text book for the CIM Qualification.

Marketing management. --- Marketing. --- Relationship marketing.

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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. /> />As a marketer, are you tired of chasing marketing fads and algorithm rumors that seem to change every couple of months' This guide to building the perfect marketing department will help you achieve the latest and greatest without having to rebuild your operations from scratch every time the wind shifts. Agile strategies have been the accepted modus operandi for software development for two decades, and marketing is poised to follow in its footsteps. As the audiences we market to become ever more digital, agile frameworks are emerging as the best and only way to manage marketing. This book is a signpost showing the way toward the agile future of marketing operations, explaining how every role, from social media intern up to chief marketing officer, can work in unison, responding to the market's demanding challenges without losing focus on the big picture. /> />You will learn what it takes for marketing agility to thrive'customer focus, transparency, continuous improvement, adaptability, trust, bias for action, and courage'along with the antipatterns that can drag you down. Most important, you will learn how to implement the systems, strategies, and practices that will truly transform your marketing operations. />

Marketing --- Marketing management --- Business logistics --- Management. --- E-books --- Business

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"Daily Mail", "Centros", "Überseering" and "Inspire Art": The ECJ has triggered by applying the principle of freedom of establishment step by step the competition between EU corporate legal systems. Entrepreneurs and investors within the EU now can choose between the various corporate legal forms of the various member states when deciding where and how to carry out their business. "Corporate Business Forms in Europe" is the first compendium including a review and description of the most important types of corporate business forms (i.e. public/private limited liability companies and variations thereof) in the newly enlarged Europe. In particular with respect to the proposed directive concerning the transfer of the registered office of a company from one member state to another under perpetuation of its legal capacity this compendium becomes an indispensable reference book for investors/businessmen, lawyers and students providing practical information starting with the formation and ending with the winding up of the various types of corporate entities presented. The team of authors comprises lawyers and professionals from the various countries concerned with a profound background in corporate law.

Marketing -- Decision making. --- Marketing -- Management -- Case studies. --- Marketing -- Management. --- Marketing. --- Strategic planning. --- Corporation law --- Business enterprises --- Law and legislation