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Inleidende begrippen en methodologische overwegingenGegevensverzameling

Arbeids- en organisatiepsychologie --- Marktonderzoek. --- Verkoops- en reclamepsychologie. --- Socio-economische studies. --- marketing --- marktonderzoek --- marketingonderzoek --- Market research --- Product strategy --- productontwikkeling --- 303.425.7 --- 658.8.012.1 --- 658.81 --- Marktonderzoek --- 658.8 )* MARKETING --- direct marketing --- reclame --- 658.8.012.1 Market research, surveys etc. --- Market research, surveys etc. --- 303.425.7 Marktonderzoek --(methoden sociaal onderzoek) --- Marktonderzoek --(methoden sociaal onderzoek) --- 658.8 --- #SBIB:303H10 --- #KVHB:Marketing --- BE / Belgium - België - Belgique --- 380.53 --- 658.7 --- Verkopen. Marktonderzoek. Verkoopsbeleid. --- Ventes. Analyse des marchés. Politique de vente. --- Sales. Market research. Sales policy. --- 658.7 Verkopen. Marktonderzoek. Verkoopsbeleid. --- 658.7 Ventes. Analyse des marchés. Politique de vente. --- 658.7 Sales. Market research. Sales policy. --- 658.8 Marketing. Sales. Selling. Distribution --- Marketing. Sales. Selling. Distribution --- Methoden en technieken: algemene handboeken en reeksen --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing. --- Diagnose --- Analyse van de markten en verkooppolitiek. Handelsvooruitzichten. Marketing --- Verkopen. Marktonderzoek. Verkoopsbeleid --- 310 --- sociologie --- statistiek

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AA / International- internationaal --- 658.7 --- handelsgebruiken --- politique commerciale --- Verkopen. Marktonderzoek. Verkoopsbeleid. --- pratiques du commerce --- handelsbeleid --- Ventes. Analyse des marchés. Politique de vente. --- Sales. Market research. Sales policy. --- 658.7 Verkopen. Marktonderzoek. Verkoopsbeleid. --- 658.7 Ventes. Analyse des marchés. Politique de vente. --- 658.7 Sales. Market research. Sales policy. --- PXL-Business 2014 --- Verkopen. Marktonderzoek. Verkoopsbeleid

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#TCON:CCHTB --- conjoncture --- societes --- management --- AA / International- internationaal --- BE / Belgium - België - Belgique --- 331.00 --- 331.061 --- 658.7 --- conjunctuur --- vennootschappen --- Economische bewegingen: algemeenheden. --- Economische vooruitzichten. --- Verkopen. Marktonderzoek. Verkoopsbeleid. --- Ventes. Analyse des marchés. Politique de vente. --- Sales. Market research. Sales policy. --- 658.7 Verkopen. Marktonderzoek. Verkoopsbeleid. --- 658.7 Ventes. Analyse des marchés. Politique de vente. --- 658.7 Sales. Market research. Sales policy. --- Business forecasting --- Management --- Economic forecasting --- Forecasting --- Business enterprises --- Economische bewegingen: algemeenheden --- Economische vooruitzichten --- Verkopen. Marktonderzoek. Verkoopsbeleid --- Management - Forecasting

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Competition --- Corporate planning --- Competition, International --- Business planning --- AA / International- internationaal --- 652 --- 650 --- 658.7 --- Organisatie en beheer van bureaus. --- Theorieën en grondbeginselen. Management. --- Verkopen. Marktonderzoek. Verkoopsbeleid. --- Ventes. Analyse des marchés. Politique de vente. --- Sales. Market research. Sales policy. --- 658.7 Verkopen. Marktonderzoek. Verkoopsbeleid. --- 658.7 Ventes. Analyse des marchés. Politique de vente. --- 658.7 Sales. Market research. Sales policy. --- Organisatie en beheer van bureaus --- Theorieën en grondbeginselen. Management --- Verkopen. Marktonderzoek. Verkoopsbeleid

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The way we relate to brands has changed. Once, brand management was about doing things to people, and choices were made by brand managers not consumers. Now the focus has shifted towards the customer, empowering them to make choices and treating them as individuals rather than an amorphous mass. A consequence of this is increased interest in understanding people as a foundation for brand management. And this is where market research can come in. By drawing on market research to understand consumers, marketers can better understand how to manage their brand. Exploring a spectrum of 12 customer

Brand name products --- Marketing research. --- Market research --- Marketing --- Markets --- Research --- Research, Industrial --- Management. --- Reclame --- Merkbeleid --- Marktonderzoek --- Merken --- Merkstrategieën --- Marketing research --- Management --- E-books --- Merk --- Merkstrategie