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Writing copy is often assumed to be a natural talent. However, there are simple techniques you can employ to craft strong written content with ease. With insightful interviews from leading copywriters, as well as illustrated case studies of major brands, this new, expanded edition teaches the art of writing great copy for digital media, branding, advertising, direct marketing, retailing, catalogs, company magazines, and internal communications.

Advertising copy. --- Marketing. --- Commerce --- Business & Economics --- Advertising --- Business writing. --- Business --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Business communication --- Advertising copy --- Business writing --- E-books --- Copywriting --- Internet --- Schrijven --- Bedrijfscommunicatie --- Tekstschrijven --- Conversie (informatica)

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100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the "Reveal" and the "Mash-up", it presents the key methods of devising print, television, radio, direct, and online ideas. The process of creating an ad can be divided into three steps: planning; concept creation; crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media and offering wide-ranging examples from international campaigns. Aimed at agency creatives, planners, and account handlers, as well as graphic designers, marketing professionals, and students, 100 Ways to Create a Great Ad has wide-ranging appeal.

grafische vormgeving --- grafisch ontwerp --- grafisch design --- 766.02 --- twintigste eeuw --- eenenwtintigste eeuw --- reclamevormgeving --- Advertising copy. --- Advertisement writing --- Copy, Advertising --- Copy writing, Advertising --- Copywriting, Advertising --- Authorship --- Advertising --- Ads --- Advertisements --- Advertising, Consumer --- Advertising, Retail --- Advertising, Store --- Commercial speech --- Consumer advertising --- Retail advertising --- Speech, Commercial --- Store advertising --- Business --- Communication in marketing --- Industrial publicity --- Retail trade --- Advertisers --- Branding (Marketing) --- Propaganda --- Public relations --- Publicity --- Sales promotion --- Selling --- E-books --- Mass communications --- advertenties --- reclameboodschappen --- reclamecampagnes --- linguïstiek

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Annotation Creating an environment in which children in the United States grow up healthy should be a high priority for the nation. Yet the prevailing pattern of food and beverage marketing to children in America represents, at best, a missed opportunity, and at worst, a direct threat to the health prospects of the next generation. Children's dietary and related health patterns are shaped by the interplay of many factors-their biologic affinities, their culture and values, their economic status, their physical and social environments, and their commercial media environments-all of which, apart from their genetic predispositions, have undergone significant transformations during the past three decades. Among these environments, none have more rapidly assumed central socializing roles among children and youth than the media. With the growth in the variety and the penetration of the media have come a parallel growth with their use for marketing, including the marketing of food and beverage products. What impact has food and beverage marketing had on the dietary patterns and health status of American children? The answer to this question has the potential to shape a generation and is the focus of Food Marketing to Children and Youth. This book will be of interest to parents, federal and state government agencies, educators and schools, health care professionals, industry companies, industry trade groups, media, and those involved in community and consumer advocacy.

Children --- Youth --- Food industry and trade --- Target marketing --- Health promotion --- Nutrition policy --- Child consumers --- Investigative Techniques --- Social Control Policies --- Nutritional Physiological Phenomena --- Feeding Behavior --- Age Groups --- Communication --- Food and Beverages --- Marketing --- Habits --- Persons --- Policy --- Commerce --- Behavior --- Physiological Phenomena --- Technology, Industry, Agriculture --- Analytical, Diagnostic and Therapeutic Techniques and Equipment --- Information Science --- Social Control, Formal --- Phenomena and Processes --- Behavior and Behavior Mechanisms --- Social Sciences --- Sociology --- Named Groups --- Technology, Industry, and Agriculture --- Health Care Economics and Organizations --- Psychiatry and Psychology --- Anthropology, Education, Sociology and Social Phenomena --- Health Care --- Advertising as Topic --- Food Habits --- Adolescent --- Child --- Diet --- Public Policy --- Food --- Medicine --- Health & Biological Sciences --- Pediatrics --- Nutrition --- Food industry and trade. --- Target marketing. --- Health promotion. --- Nutrition policy. --- Child consumers. --- Nutrition. --- Food preparation industry --- Food processing industry --- Food trade --- Child nutrition --- Pediatric nutrition --- Children as consumers --- Food policy --- Nutrition and state --- State and nutrition --- Health promotion programs --- Health promotion services --- Promotion of health --- Wellness programs --- Market targeting --- Target markets --- Government policy --- Agricultural processing industries --- Processed foods --- Pediatric nutritionists --- Consumers --- Social policy --- Preventive health services --- Health education --- Food processing --- Food technology --- Processing --- Obesity in children --- Child health services --- Prevention --- E-books --- Affirmative Action --- Migration Policy --- Population Policy --- Social Protection --- Social Policy --- Action, Affirmative --- Migration Policies --- Policies, Migration --- Policies, Population --- Policies, Public --- Policies, Social --- Policy, Migration --- Policy, Population --- Policy, Public --- Policy, Social --- Population Policies --- Protection, Social --- Public Policies --- Social Policies --- Policy Making --- Diet Habits --- Eating Habits --- Dietary Habits --- Eating Behavior --- Feeding Patterns --- Behavior, Eating --- Behavior, Feeding --- Behaviors, Eating --- Behaviors, Feeding --- Diet Habit --- Dietary Habit --- Eating Behaviors --- Eating Habit --- Feeding Behaviors --- Feeding Pattern --- Food Habit --- Habit, Diet --- Habit, Dietary --- Habit, Eating --- Habit, Food --- Habits, Diet --- Habits, Dietary --- Habits, Eating --- Habits, Food --- Pattern, Feeding --- Patterns, Feeding --- Nutrition Disorders --- Diets --- Minors --- Advertisement as Topic --- Telemarketing --- Advertisings --- Adolescents --- Adolescents, Female --- Adolescents, Male --- Teenagers --- Teens --- Adolescence --- Adolescent, Female --- Adolescent, Male --- Female Adolescent --- Female Adolescents --- Male Adolescent --- Male Adolescents --- Teen --- Teenager --- Youths --- Foods --- Nutritional Requirements --- Childhood obesity --- Corpulence in children --- Metabolic disorders in children --- Nutrition disorders in children --- Feeding-Related Behavior --- Behavior, Feeding-Related --- Feeding Related Behavior --- Feeding-Related Behaviors