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Being successful as a sports or fitness professional requires more than just knowing your sport inside out. Without successful marketing, even the best professionals can struggle to attract and retain new customers. The Marketing Handbook for Sports and Fitness Professionals is the companion for coaches hoping to set up or develop their own business. A practical, easy-to-digest guide for both new and established sports and fitness coaches, it includes: - A simple guide to getting your business marketing started - A range of both traditional and electronic marketing techniques - Over 100 templates and real-life examples to create a tailor-made marketing plan - Information on tracking and updating your marketing plan - Advice on generating new customers and retaining current ones - Guidance on putting in place customer service policies For all those fitness professionals who struggle to dedicate time to marketing, this is the only handbook that provides them with all of the tools to gain a competitive edge in the marketplace - using only the time they have available - while ensuring a happy clientele and a growing business.

Coaching (Athletics) --- Physical education and training --- Marketing.

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Sports for women --- Physical education and training --- Women --- Women's sports --- Physical education for women --- Sports --- University of Tennessee, Knoxville --- University of Tennessee (System). --- UTK --- U.T.K. --- University of Tennessee (Knoxville campus) --- Sports. --- E-books

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This volume takes a fresh approach to qualitative research on sport and physical culture by presenting "student friendly" engaging chapters that clearly articulate the significance and practice of qualitative and/or critical methods in plain and convincing language. It outlines contemporary, cutting-edge approaches in qualitative research methods that students in undergraduate programs in sociology and sociology of sport, as well as, for instance, sport, exercise, kinesiology, or health, can understand clearly. Chapters revolve around one principal method in qualitative methodology, and look at why certain methodological choices were made, what problems were faced, and how these were overcome. Classic issues in methodology, contemporary issues in research methods and innovative trends in qualitative research are addressed through case study examples from emerging and exciting areas of research in sport studies. Topics covered include: historical methods; ethnography; auto-ethnography; embodied methods; interviewing; narratives; participatory action methods; interpretative phenomenological analysis; media analysis; and visual methods.

Physical education and training. --- Sports. --- Field sports --- Pastimes --- Recreations --- Athletic training --- Education, Physical --- P.E. (Physical education) --- PE (Physical education) --- Phy ed --- Phys ed --- Physical culture --- Physical training --- Sports --- Sports training --- Training, Physical --- Training --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Education --- Exercise --- Gymnastics --- Research --- Research&delete& --- Methodology --- E-books --- Sports & Recreation --- Social Science --- Sociology: sport & leisure. --- Society & culture: general. --- Sociology of Sports. --- Sociology --- General. --- Research. --- Methodology.

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Sports --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Marketing --- E-books --- Economic aspects --- Marketing.

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Sports --- Olympics --- Field sports --- Pastimes --- Recreations --- Recreation --- Athletics --- Games --- Outdoor life --- Physical education and training --- Study and teaching. --- History. --- Study and teaching --- History --- E-books