Choose an application

• Reference Manager
• EndNote
• RefWorks (Direct export to RefWorks)

This text contains a collection of the most recent thinking on organizational identity, reputation, and branding and challenges a numer of well-established theories and concepts within a variety of disciplines and business fields.

Product strategy --- Branding (Marketing) --- Business communication --- Corporate image --- Corporations --- #SBIB:054.AANKOOP --- #SBIB:309H254 --- #SBIB:309H2812 --- Corporate public relations --- Public relations --- Company image --- Corporate identity --- Industrial design coordination --- Administrative communication --- Communication, Administrative --- Communication, Business --- Communication, Industrial --- Industrial communication --- Communication --- Brand name products --- Marketing --- Advertising --- Externe communicatie: profit sector --- Marketing, consumentengedrag, consumentisme --- Branding (Marketing). --- Business communication. --- Corporate image. --- Public relations. --- Brand name products. --- Organizational behavior. --- Entreprises --- Communication dans l'entreprise --- Produits de marque --- Comportement organisationnel --- Image --- Relations publiques --- Corporations - Public relations --- Business and Management.