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Tegenwoordig wordt meer dan driekwart van de aankoopbeslissingen genomen louter op basis van online gevonden informatie. Als je met je bedrijf wilt groeien, moet je daarom online de autoriteit worden van jouw branche. Hoe win je het vertrouwen van je potentiële klanten? Door al hun vragen te beantwoorden en hun zorgen weg te nemen. Het inmiddels beproefde recept voor deze sales- en marketingstrategie heet They Ask, You Answer. In dit boek lees je waarom het werkt en hoe je het aanpakt in de praktijk. They Ask, You Answer verandert niet alleen jouw kijk op sales en marketing, maar maakt je organisatie ook veel klantgerichter. Verkopers en marketeers worden één team en krijgen er nieuwe energie en inspiratie van. Je wordt online veel beter gevonden en zou zomaar marktleider kunnen worden.

Applied marketing --- marketing --- klantentevredenheid --- CRM (Customer Relationship Management) --- Online marketing.

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This book provides employees and managers in sales with a clearly defined process for building sustainable business relationships along the account journey. Using a structured method, you will learn how to set yourself up for success right from the start, increase your competitiveness, grow market share, and generate more revenue. In B2B sales today, it's no longer primarily about just solving the customer's problems and skimming their budget. The key to success is to ask your customer the right questions, understand all facets of his strategy, and help him achieve his goals with your offering - this is the only way to create a fruitful, long-term partnership at eye level. If you align your messages with these goals, you will generate tailored customer value, and the customer will have no choice but to accept your offer. This paradigm shift should make it easier for customers to buy, and it can be instrumental in helping account managers in B2B increase their sales in the long run. This book provides practical tools and a blueprint for salespeople to succeed and for managers to lead their teams with purpose. From the contents Account journey and sales process: strategy comparison, strategy overlap, key messages, customer added value Account status and stakeholder analysis: white-space analysis, power interest matrix, personality types Account plan: leading with account management methods, digital skills and modern organizations Technology and digitalization: look-alike models, digital lead generation, data analysis of people networks, predictive selling, automation The author Hans-Peter Neeb, a graduate industrial engineer, is a strategy and management consultant. For more than 15 years, he has been advising executives on customer acquisition and retention strategies, CRM, customer experience and the optimization of marketing and sales processes. The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content.

Consumer behavior --- Marketing --- verkoop --- CRM (Customer Relationship Management) --- Customer relations --- Sales management. --- Management.

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This empirical thesis analyses the impact of sentiments in online media on consumers, businesses, and society as a whole, and how knowledge of these correlations can be used in a variety of applications. The results show that the sentiment data can be employed in a variety of ways, functioning as an interesting new explanatory variable to complement and approximate survey data in areas such as tourism demand, consumer confidence, and many more. In particular, the cross-country sentiment analysis reveals compelling information on media biases, the reporting on alternative truths, and countries as a filter bubble. In addition to quantitative comparisons, the descriptive statistics reveal important information on the sentiment developments across countries. While this research is able to provide interesting findings for real-world applications for consumers, businesses, and society, the awareness of a media landscape that is heavily and increasingly dominated by negative news is particularly striking. Thus, in addition to the actual applications, above all, the thesis shows the media landscape in which everyone must act in the future. About the author Kejo Starosta is an independent researcher interested in computational text analysis and the large-scale retrieval of unstructured text data from the web. Besides being passionate about computer science, he uses his qualitative text data for econometric modeling to nowcast, forecast, and model various aspects of the economy.

Consumer behavior --- CRM (Customer Relationship Management) --- Customer relations --- Customer Relationship Management. --- Management. --- E-books

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"The strategic management of customer relationships is a critical activity for all enterprises. The means of effectively managing relationships with customers are typically addressed under the headings of relationship marketing and customer relationship management (CRM), to name but two terms used to describe the management of customer relationships"--

Customer relations --- Management. --- CRM (Customer relationship management) --- Customer relationship management --- Business, Economy and Management --- Business Management --- Management --- E-books

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Customer relations --- -Business --- Public relations --- Consumer affairs departments --- Customer advisory boards --- Relationship marketing --- Management --- Management. --- -Management --- CRM (Customer relationship management) --- Customer relationship management --- Consumentengedrag --- Marketingstrategie